<!DOCTYPE html><html lang="en"><head><meta http-equiv="Content-Type" content="text/html charset=UTF-8"><meta charset="UTF-8"><meta name="viewport" content="width=device-width"><meta name="x-apple-disable-message-reformatting"><title>TLDR Marketing</title><meta name="color-scheme" content="light dark"><meta name="supported-color-schemes" content="light dark"><style type="text/css">
:root {
color-scheme: light dark; supported-color-schemes: light dark;
}
*,
*:after,
*:before {
-webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box;
}
* {
-ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;
}
html,
body,
.document {
width: 100% !important; height: 100% !important; margin: 0; padding: 0;
}
body {
-webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; text-rendering: optimizeLegibility;
}
div[style*="margin: 16px 0"] {
margin: 0 !important;
}
table,
td {
mso-table-lspace: 0pt; mso-table-rspace: 0pt;
}
table {
border-spacing: 0; border-collapse: collapse; table-layout: fixed; margin: 0 auto;
}
img {
-ms-interpolation-mode: bicubic; max-width: 100%; border: 0;
}
*[x-apple-data-detectors] {
color: inherit !important; text-decoration: none !important;
}
.x-gmail-data-detectors,
.x-gmail-data-detectors *,
.aBn {
border-bottom: 0 !important; cursor: default !important;
}
.btn {
-webkit-transition: all 200ms ease; transition: all 200ms ease;
}
.btn:hover {
background-color: #f67575; border-color: #f67575;
}
* {
font-family: Arial, Helvetica, sans-serif; font-size: 18px;
}
@media screen and (max-width: 600px) {
.container {
width: 100%; margin: auto;
}
.stack {
display: block!important; width: 100%!important; max-width: 100%!important;
}
.btn {
display: block; width: 100%; text-align: center;
}
}
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
a {
color: inherit !important; text-decoration: underline !important;
}
</style><!--[if mso | ie]>
<style type="text/css">
a {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
a {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
</style>
<![endif]--></head><body class="">
<div style="display: none; max-height: 0px; overflow: hidden;">More than 40% of social media marketers plan to leave their jobs within two years, and nearly half say they get little supervisor support </div>
<div style="display: none; max-height: 0px; overflow: hidden;">
<br>
</div>
<table align="center" class="document"><tbody><tr><td valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr class="inner-body"><td>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr class="header"><td bgcolor="" class="container">
<table width="100%"><tbody><tr><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" style="margin-top: 0px;" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div style="text-align: center;">
<span style="margin-right: 0px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%3Futm_source=tldrmarketing/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/yrORlRq1qoTQqqA__x2dB5lrVY-Fhrcd6h-3drnzJhc=452" rel="noopener noreferrer" target="_blank"><span>Sign Up</span></a>
|<span style="margin-right: 2px; margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisetopnav/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/f1KgNymDHjccvLY-A9i-KPKLNP01I76SpKxT9bN6CeA=452" rel="noopener noreferrer" target="_blank"><span>Advertise</span></a></span>|<span style="margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Fweb-version%3Fep=1%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=1f58542a-7074-11f1-a067-ddb8c982f4d9%26pt=campaign%26t=1782386553%26s=2b0d01f59cd289cd0e6bc2571a9c8dbaac4ce6887201ccabbc9895a66df33fdd/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/lIaDRAY7Xs0-u3RqGx7EPyNNCS-U8PmSa9LmwVGZwz4=452"><span>View Online</span></a></span>
<br>
</span></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="text-align: center;"><span data-darkreader-inline-color="" style="--darkreader-inline-color:#3db3ff; color: rgb(51, 175, 255) !important; font-size: 30px;">T</span><span style="font-size: 30px;"><span data-darkreader-inline-color="" style="color: rgb(232, 192, 96) !important; --darkreader-inline-color:#e8c163; font-size:30px;">L</span><span data-darkreader-inline-color="" style="color: rgb(101, 195, 173) !important; --darkreader-inline-color:#6ec7b2; font-size:30px;">D</span></span><span data-darkreader-inline-color="" style="--darkreader-inline-color:#dd6e6e; color: rgb(220, 107, 107) !important; font-size: 30px;">R</span>
<br>
</td></tr></tbody></table>
<br>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr id="together-with"><td align="center" height="20" style="vertical-align:middle !important;" valign="middle" width="100%"><strong style="vertical-align:middle !important; height: 100%;">Together With </strong>
<a href="http://tracking.tldrnewsletter.com/CL0/http:%2F%2Fwww.vidyard.com%2F2026-video-in-motion-benchmark-report%3Fsfc=701OO00000m4INmYAM%26utm_source=tldr%26utm_medium=content%26utm_campaign=video_in_motion_0626%26utm_content=report_header_7_video_scripts/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/B99dApTxSV61dwXOj9qG6cs9-kFMiOKTce_fPqTE_Jk=452"><img src="https://images.tldr.tech/vidyard.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="Vidyard"></a></td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;">
<div style="text-align: center;">
<h1><strong>TLDR Marketing <span id="date">2026-06-25</span></strong></h1>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr id="sponsy-copy"><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="http://tracking.tldrnewsletter.com/CL0/http:%2F%2Fwww.vidyard.com%2F2026-video-in-motion-benchmark-report%3Fsfc=701OO00000m4INmYAM%26utm_source=tldr%26utm_medium=content%26utm_campaign=video_in_motion_0626%26utm_content=report_header_7_video_scripts/2/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/--28ypWR72lRaBiWSbzT5GmrngproMSQRw1qKLMNPBs=452">
<span>
<strong>7 video scripts the fastest-growing revenue teams are running right now (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Stop guessing what to say on camera. Vidyard's Video in Motion report hands you <a href="http://tracking.tldrnewsletter.com/CL0/http:%2F%2Fwww.vidyard.com%2F2026-video-in-motion-benchmark-report%3Fsfc=701OO00000m4INmYAM%26utm_source=tldr%26utm_medium=content%26utm_campaign=video_in_motion_0626%26utm_content=report_body_intro_7_proven_plays_each/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/3CMgx5arq67Dv0skQGBAKDd5NGlFpbYXh8PgjfFzCBc=452" rel="noopener noreferrer nofollow" target="_blank"><span>7 proven plays, each with a copy-paste script and the benchmark</span></a> to know it's working.
<p></p>
<p>📹 Cold outreach scripts that earn <a href="http://tracking.tldrnewsletter.com/CL0/http:%2F%2Fwww.vidyard.com%2F2026-video-in-motion-benchmark-report%3Fsfc=701OO00000m4INmYAM%26utm_source=tldr%26utm_medium=content%26utm_campaign=video_in_motion_0626%26utm_content=report_body_outro_5x_replies/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/9FVqXcKswhrwM0Nlqxt8pWGbR9QudLzNredq4OJxOno=452" rel="noopener noreferrer nofollow" target="_blank"><span>5x more replies</span></a></p>
<p>🎯 Pre-event plays that lift webinar attendance to ~50%</p>
<p>✉️ Meeting confirmation emails that hit 77% open rates</p>
<p>📊 The exact metric to track for every play</p>
<p>Free to read, built for revenue and marketing teams. <a href="http://tracking.tldrnewsletter.com/CL0/http:%2F%2Fwww.vidyard.com%2F2026-video-in-motion-benchmark-report%3Fsfc=701OO00000m4INmYAM%26utm_source=tldr%26utm_medium=content%26utm_campaign=video_in_motion_0626%26utm_content=report_cta_report/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/YbfWAIXaoX2vRIQnH1w1lsmBVMVNA3vJ68eKNRWKG0g=452" rel="noopener noreferrer nofollow" target="_blank"><span>Get the report →</span></a>
</p>
</span></span></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 10px 10px 0px;">
<div class="text-block" style="border: 2px solid red; border-radius: 10px; padding: 0 10px;">
<p><strong><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fstay-subscribed%3Fem=silk.theater.56%2540fwdnl.com/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/63hJy84Z4fex62FSj7upSjNbDOUfetGgQg2JEfLy-wI=452">Click here to remain a subscriber</a> </strong></p>
<p>Clicking on newsletter links is the best way for us to know you are reading TLDR Marketing.
</p>
<p>Please click <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fstay-subscribed%3Fem=silk.theater.56%2540fwdnl.com/2/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/u7rHGCNbx_jrzMegYVmcLaWDUAiALdkLjl4S-D6wB44=452">this link</a> to remain a subscriber otherwise we will automatically unsubscribe you within 30 days.</p>
<p></p>
</div>
</td></tr></tbody></table></td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr>
<tr bgcolor=""><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>News & Trends</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftheconversation.com%2Fthe-hidden-burnout-crisis-facing-social-media-marketers-283216%3Futm_source=tldrmarketing/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/OU1xKxUlppmticJfCf0M6aOY92zbthPD6ui0ncUqQ8A=452">
<span>
<strong>The hidden burnout crisis facing social media marketers (4 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
More than 40% of social media marketers plan to leave their jobs within two years, and nearly half say they get little supervisor support for their mental health. The structure of the role is the cause, since these positions bundle strategy, design, customer service, and crisis management. At the same time, the same apps used for work also serve as leisure and social connection, making real disconnection impossible. Doom scrolling for trend research blurs into personal social comparison, and AI scheduling tools reduce workload without eliminating the always-on expectation that made them necessary.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fforbusiness.snapchat.com%2Fblog%2Fhow-snapchat-builds-brands%3Futm_source=tldrmarketing/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/SGZr_jNzAO7EuYxM3lGwQQfB0aJCEuR12ZHpRP4Aeac=452">
<span>
<strong>How Snapchat Builds Brands Like No Other (4 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Meaningful engagement matters more than raw reach. Snapchat's research found that users who view their time on a platform as meaningful are 85% more open to ads and 74% more likely to take action on relevant ads. Format diversity outperformed frequency in brand building. Combining video, AR Lenses, and Sponsored Snaps increased unaided ad recall from 16% to 36% and raised simulated purchases from 19% to 33% at the same frequency. Cross-platform campaigns also benefited from channel variety, as replacing one Facebook video exposure with a Snapchat Sponsored Snap increased purchase intent by 16 points and unaided recall by 11 points.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🚀</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Strategies & Tactics</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fapp.sciencesays.com%2Fp%2Fgamify-your-product-promotions%3Futm_source=tldrmarketing/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/LzU7PkdcdlFP07772-U0Bs9Hg6h7RWAvYBiffDplGoY=452">
<span>
<strong>Gamify your product promotions (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Gamified promotions can increase purchase intent for fun and hedonic products by turning discounts into a playful experience rather than a standard offer. In 13 experiments, promotions framed as chance-based made people 67% more likely to click for more information and 24.3% more interested in buying, while also making the product and brand feel more fun. Instead of simply discounting products, brands can use tools like spinning wheels or dice rolls to randomly select which item gets the promotion. This approach works best for categories like fashion, snacks, and entertainment, but it can hurt performance for functional products because shoppers expect those promotions to be chosen intentionally.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Flukeshalom_reach-is-a-vanity-metric-i-used-to-believe-share-7475571867089518592-tkS4%2F%3Futm_source=tldrmarketing/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/sw0JhdMGbJJs1wzWImle4wuAUuAQbQdSNPPnm7v6XLQ=452">
<span>
<strong>Reach that drives pipeline (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The “reach is a vanity metric” idea is challenged here. Reach matters when it's intentional and tied to funnel design. The tactic is a full funnel post that turns reach into pipeline in the same asset. It starts with a story-driven hook for awareness, adds an insight-based middle that builds authority and curiosity, then ends with a direct CTA to convert interest. Visuals reinforce the narrative and improve distribution. The point is reach only feels useless when it is separated from conversion, not when it is structured to feed it.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fdbusta_you-dont-need-to-spend-hours-writing-every-share-7475547524309782528-5uYa%2F%3Futm_source=tldrmarketing/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/tSzuG1RlQUWQQM2FV5MdB-GxvWpBJcL5iITn4vjCWg4=452">
<span>
<strong>How to write your weekly roundup email (1 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
A short weekly email can be written in 15 minutes by curating 3-5 of the best social posts from the past week into a 200-300 word recap. Each post gets a 1-2 sentence intro that adds context or a takeaway, with a brief personal note at the top to set tone. The format's simple to repeat on a weekly cadence and works by extending the life of existing content.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Resources & Tools</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=secondary06252026/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/uop0l-FkzLaVg93_Qd179f6Gb-y0PPqwfjXH5xfzbZA=452">
<span>
<strong>Reach 7 million engaged tech professionals (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Ads get ignored on social media but not in TLDR! Reach developers, PMs, marketers, founders and other tech leaders where they actually pay attention. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=secondary06252026/2/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/gZTi_2EVsjMn6ftV5FhZjcBr7QBN_i11hc_VhYkjJTE=452" rel="noopener noreferrer" target="_blank"><span>Learn more about sponsorship opportunities.</span></a>
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.claap.io%2F%3Futm_source=tldrmarketing/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/9V6NKe5oTPBfdfVMtX8g6HPCZyDB1Kn9Teg6cOz8O3Q=452">
<span>
<strong>Claap (Tool)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Claap records sales conversations and turns them into usable outputs like summaries, CRM updates, and coaching insights. No bot joins calls. Data comes structured and ready for AI workflows, so nothing gets lost and admin work drops.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fcopytemplates.com%2F%3Futm_source=tldrmarketing/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/VnwfpLY_Lix_QOquWlkVqKcwmlzi-9hGHpUgeetduP4=452">
<span>
<strong>Copy Templates (Website)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
A library of copywriting templates, prompts, and AI workflows built to create content faster. It includes 500+ examples, 70+ prompts, 70+ Claude skills, and 63 techniques across 10 categories. It's available via a one time purchase with lifetime updates.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsearchengineland.com%2Fperformance-max-net-new-customers-480802%3Futm_source=tldrmarketing/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/AWYJ61GhiPEOBgu_O9w4dn7pl24mxJM71sqiAT3I75Q=452">
<span>
<strong>How to make Performance Max focus on net new customers (7 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Performance Max has long defaulted to easy conversions over incremental ones, routing spend toward branded search, site visitors, and existing buyers rather than true prospects. Google's recent first-party audience exclusions change this for the first time. Stacking brand exclusions, audience exclusions for site visitors and email subscribers, Customer Match exclusions for existing purchasers, and a "new customers only" bidding mode can finally push PMax into prospecting mode. Reported ROAS will drop, but the new-to-returning customer split will more accurately reflect what's actually being acquired.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech%2F4028e55e-b0f0-433c-8f61-8886d7e07c29%3Futm_source=tldrmarketing/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/Y8RSaKuAPBQpAeCT9BjpzVECaooEa3IHb1m2yWmTv7o=452">
<span>
<strong>TLDR is hiring a Senior PMM ($180k-$225k base + $40-50k annual target bonus, Fully Remote)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
We're hiring a senior PMM to own product marketing at TLDR. You'll define our positioning, build out sales enablement, and lead every launch. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech%2F4028e55e-b0f0-433c-8f61-8886d7e07c29/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/Qrq9nyv0I5gIdtN6GsbTpn8gnOr9RbDv_5svYUoOA6g=452" rel="noopener noreferrer" target="_blank"><span>Learn more</span></a>.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fuserevidence.com%2Fvibe-coding-marketing-report%2F%3Futm_source=tldrmarketing/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/aqVQEsDCOTb-i8mu5TO20UA2yr6muN5yYhR69g1AWiY=452">
<span>
<strong>Vibe Code Check: 300+ Marketing Leaders on How AI Code Generation is Empowering Their Teams (14 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
AI code generation has gone mainstream in marketing fast. 41% say it's already embedded in workflows and 70% report structured adoption, even though most have used it for under a year. Teams are using it mainly for behind-the-scenes work like automations and integrations, while only 17% have built customer-facing tools. The catch is skill gaps and training, which only 21% prioritize, yet those who invest there see higher confidence and better results.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.chiefmarketer.com%2Fgartner-cmo-spend-survey-budgets-reflect-increase-in-consumption-based-martech-paid-media-spend%2F%3Futm_source=tldrmarketing/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/-ZcehfRDdeqyA-vk4gzcUvCkuk7KcqWBg_vAK5GSl-4=452">
<span>
<strong>Budgets Reflect Increase in Consumption-Based Martech, Paid Media Spend (5 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Martech spending hit a 5-year low as a share of marketing budgets in 2026, dropping to 19% from 27% in 2021, even as 62% of CMOs planned to invest more in marketing technology. Paid media filled the gap, reaching a five-year high of 31% of marketing expenses, driven by AI-powered targeting and automated bidding. Performance declined across every major objective year-over-year, with 46% of CMOs exceeding campaign impact goals this year versus 58% last year, and 62% say missing this year's growth targets will trigger budget cuts.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Quick Links</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.businessinsider.com%2Fcreator-influencer-marketing-creative-freedom-ads-2026-6%3Futm_source=tldrmarketing/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/iUrDsDlfabYWQEGU5HEV4D0RC1OY7upVRFab8OMp8s4=452">
<span>
<strong>It's okay to let creators get experimental with your ads (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Brands that stop trying to control creator messaging get better performance, not worse.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fschwedelson_industry-averages-are-trash-ugcPost-7475528293174194176-j9Kn%2F%3Futm_source=tldrmarketing/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/_Yx0rcFVottM0XiQRfMzkH1s4jSl6ge1sTTEPH0f0GM=452">
<span>
<strong>Industry averages are trash (1 minute video)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Benchmark against your own past campaigns, not industry averages.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.marketingbrew.com%2Fstories%2Fharris-poll-ai-fatigue-less-trust-ai-generated-ads-cannes-lions%3Futm_source=tldrmarketing/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/-q8QUr9iAsoSerpCBUgEBITlJtp1RTl80wE3Rso-quU=452">
<span>
<strong>Consumers are sick and tired of hearing about AI all the time (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
65% of consumers wish brands would stop mentioning AI in their marketing, and 63% say they'd be less likely to buy from a brand using AI-generated ads.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Love TLDR? Tell your friends and get rewards!
</p>
</td></tr>
<tr><td class="container" style="padding: 0px 10px 15px;">
<div class="text-block">
Share your referral link below with friends to get free TLDR swag!
</div>
</td></tr>
<tr><td align="left" style="padding: 10px;">
<div class="text-block">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Frefer.tldr.tech%2Fa3b8f9ad%2F5/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/caYy76SRqkaQZsRJ5BvCEfvYBgwAFLmPEzq7uDX2yBQ=452" style="color: #464ba4; text-decoration: underline;">https://refer.tldr.tech/a3b8f9ad/5</a>
</div>
</td></tr>
<tr></tr>
<tr><td align="left" style="padding:5px 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fhub.sparklp.co%2Fsub_482b1fc4bf79%2F5/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/xMaYgp7ssX9-WyHVAFOcm5NPm0m8Bx9x5ScNJtAlJ-4=452" style="font-size: 16px; line-height: 1.6; padding: 10px 0; display: inline-block; text-decoration: underline;"><span style="mso-text-raise:13pt; text-decoration: underline;">Track your referrals here.</span></a>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to advertise in TLDR? 📰
</p>
<div class="text-block" style="margin-top: 10px;">
If your company is interested in reaching an audience of marketing professionals and decision makers, you may want to <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisecta/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/CLNJXuUsKF2-8KxmNMIlC_iaRJTsLvoiEJCeNgxeClk=452"><strong><span>advertise with us</span></strong></a>.
</div>
<br>
<!-- New "Want to work at TLDR?" section -->
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to work at TLDR? 💼
</p>
<div class="text-block" style="margin-top: 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/qDWYgJC757IFqOwTgoKeA3N6qxCVxVwMacnBfRv7hyA=452" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Apply here</strong></a>,
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech%2Fc227b917-a6a4-40ce-8950-d3e165357871/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/Jcd5SAjHDSxbDEpZKYoyIMavThbbxb3P9spy_m7dycw=452" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>create your own role</strong></a> or send a friend's resume to <a href="mailto:jobs@tldr.tech" style="color: #0000EE; text-decoration: underline;">jobs@tldr.tech</a> and get $1k if we hire them! TLDR is one of <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Ffeed%2Fupdate%2Furn:li:activity:7401699691039830016%2F/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/mUcyhmcf1XR6kDrD4441tOEUCkLV89VGVIrVWMNGB5c=452" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Inc.'s Best Bootstrapped businesses</strong></a> of 2025.
</div>
<br>
<div class="text-block">
If you have any comments or feedback, just respond to this email!
<br>
<br> Thanks for reading,
<br>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Falikoh%2F/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/mOQ233Qw18qSBkFgvNqv4bRl1vgdbD9goaMVOL-tBIQ=452"><span>Alison Koh</span></a> & <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Fmaddisalmon%2F/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/RV4ZLe7qM5BcEQN1EA_m41ndGIalBwObSQwpXUHN28c=452"><span>Maddi Salmon</span></a>
<br>
<br>
</div>
<br>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block" id="testing-id">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fmanage%3Femail=silk.theater.56%2540fwdnl.com/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/sJ1S0TMH0ILnLdauA7kNHBrIsLQZeFPQ9KuHV8G-ato=452">Manage your subscriptions</a> to our other newsletters on tech, startups, and programming. Or if TLDR Marketing isn't for you, please <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Funsubscribe%3Fep=1%26l=7dbdbdcb-3e94-11ed-9a32-0241b9615763%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=1f58542a-7074-11f1-a067-ddb8c982f4d9%26pt=campaign%26pv=4%26spa=1782385240%26t=1782386553%26s=b6b7cddce3903b7cba3cfac45595069a5d5cb18a4aa4300e79f93fe21ee02011/1/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/sFmVX132rsZUoJghqAxbNYV7831tNYnUeP6iVPQY1bw=452">unsubscribe</a>.
<br>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
<img alt="" src="http://tracking.tldrnewsletter.com/CI0/0100019efe847456-d41e77ec-deff-456f-8af6-16f19700b1bb-000000/yzntUvWTKHnbYRY5SP7Yy_6Y7gPU440O5UIjq0LHu6Y=452" style="display: none; width: 1px; height: 1px;">
</body></html>