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<h1><strong>TLDR Marketing <span id="date">2026-05-08</span></strong></h1>
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<strong>The personalized Internet is here (5 minute read)</strong>
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Google is rolling out a fundamentally new approach to search personalization that uses AI to build a continuous profile of each user from their search history, Gmail, calendar, Maps, and browsing behavior. Unlike previous personalization attempts that amounted to appending location signals to keyword lookups, this system sets interest flags with every search and uses them as background context for all future queries. The feature is live in Gemini and AI Mode, and is expected to eventually become the default search experience, meaning two people searching the same phrase could receive entirely different results.
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<strong>As AI Floods the Video Feed, Be Prepared for People to Watch Less (7 minute read)</strong>
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The near-zero cost of AI-generated video is creating a supply explosion at the worst possible time, as fatigue data shows audiences are actively pulling back from platforms. Recent consumer research found that 1 in 4 people have deleted a social media app to take a break, and 62% of adults report digital burnout. Meanwhile, viewers are not losing attention capacity but exercising more selective choice, with average Facebook sessions falling from 2.7 minutes in 2013 to 54 seconds by 2025. The real constraint on video marketing was never production cost but human attention, and brands relying on volume over authenticity will struggle as audiences become more selective.
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<strong>The Claude Code research playbook behind my State of Marketing Reports (21 minute read)</strong>
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Claude Code works best for marketing research when you build repeatable workflows instead of relying on one-off prompts. The recommended process is to start with a single company, create reusable “skills” for each research type, store all outputs in spreadsheets, and validate one data point at a time before scaling across dozens or hundreds of companies. Claude often invents plausible-sounding data, so you need to batch test methodologies, flag unknowns instead of forcing yes or no answers, and manually review outliers before publishing insights. The workflow also relies on lightweight tools like curl, HTML artifacts, and structured prompts to reduce token waste and turn competitive research into an ongoing system instead of a manual project.
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<strong>How to Tell If a Journalist Is a F.I.T. For Your Story (10 minute read)</strong>
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Targeted journalist outreach drives better PR results than mass pitching. One BuzzStream study found that smaller and more relevant outreach lists generated 17x more links. The article frames journalist fit around three checks: Format, Industry, and Timing. Review recent headlines instead of relying on bios because journalists often focus on narrow story formats like breaking news, product roundups, or data-driven features. Timing also matters because pitching the same story too soon, contacting inactive reporters, or over-emailing the same journalist can damage relationships and reduce response rates. Tracking outreach in a CRM and tailoring pitches to current coverage patterns helps you avoid wasted outreach and improve the odds of placement.
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<strong>Pre-renewal lifecycle flow (3 minute read)</strong>
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The 90 days before renewal should not be treated like a normal campaign window. Start by reinforcing value at 90 days with clear ROI and shareable summaries, then expand engagement at 60 days with tailored content and broader stakeholder reach. At 30 days, shift control to CS and limit marketing to supportive touchpoints only. In the final stretch, suppress most marketing sends to avoid conflicting with renewal conversations.
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<strong>This Claude skill automates Braze campaign reports in minutes (3 minute read)</strong>
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This Claude skill was built to eliminate the repetitive, time-consuming process of pulling data and writing campaign reports, which often leads to delayed or shallow insights. It automates the full workflow and frames results around relative lift and business impact, not just raw numbers. The key outcome is better decision-making. Teams move faster, reports actually get read, and small-sample tests are less likely to be killed early because the analysis highlights real signal over volume.
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<strong>State of Search Q1 2026: Behaviors, Trends, and Clicks Across the US & Europe (16 minute read)</strong>
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This report analyzes how people search, browse, and engage online using large-scale clickstream data from millions of users across the US, EU, and UK. It covers platform share, AI search adoption, shifts in behavior and intent, query length changes, zero-click trends, and differences in e-commerce and content discovery across regions. Access requires an email sign-up.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fdarrenshawwhitespark_heres-a-cool-trick-that-connects-youtube-share-7457807758076039168-8K5n%3Futm_source=tldrmarketing/1/0100019e07444645-ccad37df-3256-40e3-a630-88d8bf7380e6-000000/SCkydhwO2ExnY51nT5fe4o5B5KAvWcySjaxS_gNvgiU=452">
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<strong>How to connect YouTube to Google Maps (1 minute read)</strong>
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YouTube can surface a “Featured Places” module that connects videos directly to a business's Google Maps listing, showing a Maps button alongside related content in the video description. This happens when YouTube recognizes a clear link between a video and a physical business, typically through signals like mentions of the business name and city, metadata, and connected Google accounts. For local businesses, this improves visibility across both video and local search. It also shortens the path from viewing content to taking action via Google Maps.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<strong>Inside the Artemis II social media strategy (9 minute read)</strong>
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The digital strategy behind NASA's Artemis II mission produced 3,270 social media posts in 10 days and turned a crewed spaceflight into one of the most engaging social media moments in recent memory. A two-person team spent six years building the Artemis social presence, focusing on a balance between institutional credibility and creative content that could resonate broadly. Several of the mission's biggest viral moments were unscripted, including a crew video styled after an 80s sitcom intro that was spontaneously filmed by the astronauts. The strategy also leaned on public participation through a global contest to design the mission's zero gravity indicator, which received thousands of entries from over 50 countries.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fembeddedbrandstrategy.substack.com%2Fp%2Fdiary-of-a-brand-bandit-running%3Futm_source=tldrmarketing/1/0100019e07444645-ccad37df-3256-40e3-a630-88d8bf7380e6-000000/q0wo8QG3h4ZVsJpR93rRrz9RJvQWqlLhZH10X_HZONU=452">
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<strong>Diary of a Brand: Bandit Running (12 minute read)</strong>
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Bandit grew into a high-engagement running brand by treating community as its acquisition engine instead of relying on paid ads. It built loyalty through membership perks, run clubs, training programs, and community-first retail spaces that doubled as fulfillment hubs and gathering spots. The brand paired fashion-driven product design with performance features like hidden storage pockets, which helped it stand out in a crowded category and drive an $850 customer lifetime value from members. Bandit scaled awareness by creating media-friendly activations like the Unsponsored Project and the Grand Prix, which turned niche running culture into shareable content and press coverage. The broader lesson for marketers is that community scales when brands create shared values, give customers a place to engage, and build activations that naturally generate amplification beyond the core audience.
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<h1><strong>Quick Links</strong></h1>
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<strong>Be TLDR's first VP Marketing ($300k-$400k, Fully Remote)</strong>
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TLDR is hiring a VP of Marketing to scale growth, pipeline, and brand across 8M+ subscribers, 13 newsletters, and advertisers like AWS, Google Cloud, Microsoft, and Anthropic. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech%2F9a1d9022-357b-4774-86b2-468e8b3665c5/1/0100019e07444645-ccad37df-3256-40e3-a630-88d8bf7380e6-000000/2CE1tNt3Jz6BGmACGhioaQU-St3S--by4Op1hZl9kSo=452" rel="noopener noreferrer" target="_blank"><span>Apply here</span></a>.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fdanielhinckley_seo-ai-tip-the-skills-seos-have-spent-share-7457770355823136768-ghWL%3Futm_source=tldrmarketing/1/0100019e07444645-ccad37df-3256-40e3-a630-88d8bf7380e6-000000/TahfEMAIqm2dlWx7C45ag-hzsfh0QypcBurtw3HCsHc=452">
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<strong>3 jobs in the AI industry that SEOs are already qualified for (2 minute read)</strong>
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SEOs are uniquely qualified to be Skills MD Optimizers, Eval Managers, or Knowledge Managers.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fcarmen-vicente_need-lots-of-social-content-but-work-on-a-ugcPost-7457812585158180864-rlfD%3Futm_source=tldrmarketing/1/0100019e07444645-ccad37df-3256-40e3-a630-88d8bf7380e6-000000/VuvB_KG0OOUuXdkLCd_dFRc8W6__DKFs4c9LG93vOto=452">
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<strong>How to film lots o' content in 1 day (2 minute video)</strong>
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How Slate plans its “content blitz” days to film 13 pieces of content in 8 hours.
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