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<div style="display: none; max-height: 0px; overflow: hidden;">Influence is spread across many channels. Search and social make up nearly half of visits. Google draws as much traffic as the next 13 sites combined </div>
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<h1><strong>TLDR Marketing <span id="date">2026-03-26</span></strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.business.reddit.com%2Fadvertise%2Fpaid-lp%2Fspeak-with-a-reddit-ads-expert-meta-copy%3Futm_source=TLDR%26utm_medium=cpc%26utm_campaign=rdt_con_tldr_prospecting_tofu_awareness_namer_us_en_all_newsletterrunq126326-customertestimonial_%26utm_content=Awareness_Mix_newsletterplacement26/2/0100019d29d338e9-4ed334c2-fd1d-410a-b32e-47ee712528f4-000000/3ROKpZ0ALgX4p-p2fYZVmik2xro0y6607eAEBBENzj4=450">
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<strong>Steal these strategies (and get a $1000 ad credit when you spend $1000) to drive conversions on Reddit (Sponsor)</strong>
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Reddit is where the "final check" happens before a purchase is made. By joining these high-intent conversations, brands tap into an audience that is more likely to trust (and buy) than on any other social platform.<p></p><p><strong>Ready to start?</strong> <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.business.reddit.com%2Fadvertise%2Fpaid-lp%2Fspeak-with-a-reddit-ads-expert-meta-copy%3Futm_source=TLDR%26utm_medium=cpc%26utm_campaign=rdt_con_tldr_prospecting_tofu_awareness_namer_us_en_all_newsletterrunq126326-customertestimonial_%26utm_content=Awareness_Mix_newsletterplacement26/3/0100019d29d338e9-4ed334c2-fd1d-410a-b32e-47ee712528f4-000000/6j57SZ75SeRuDBjM4R01D3Bt2gJBNLaBJFcfpdq9WIE=450" rel="noopener noreferrer nofollow" target="_blank"><span>Spend $1,000 and get a $1,000 ad credit using code <strong>Q126TLDR1000</strong></span></a><strong>*</strong>.</p>
<p>→ <strong>Lenovo</strong> used Dynamic Product Ads to achieve a <strong>+7% lift</strong> in ecommerce purchases. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.business.reddit.com%2Fsuccess-stories%2Fadvertisers%2Flenovo-dpa%3Futm_source=TLDR%26utm_medium=cpc%26utm_campaign=rdt_con_tldr_prospecting_tofu_awareness_namer_us_en_all_newsletterrunq126326-customertestimonial_%26utm_content=Awareness_Mix_newsletterplacement26/1/0100019d29d338e9-4ed334c2-fd1d-410a-b32e-47ee712528f4-000000/cY9Yf6MuT4cguAx01JYNZhaDgJe4fC1hni5k4vPRP8s=450" rel="noopener noreferrer nofollow" target="_blank"><span>See Lenovo's Reddit strategy.</span></a></p>
<p>→ <strong>Samsung</strong> drove a <strong>10pt increase</strong> in purchase intent and brand favorability. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.business.reddit.com%2Fsuccess-stories%2Fadvertisers%2Fsamsung%3Futm_source=TLDR%26utm_medium=cpc%26utm_campaign=rdt_con_tldr_prospecting_tofu_awareness_namer_us_en_all_newsletterrunq126326-customertestimonial_%26utm_content=Awareness_Mix_newsletterplacement26/1/0100019d29d338e9-4ed334c2-fd1d-410a-b32e-47ee712528f4-000000/WG-Cgmv41o2F-gXdWmU82doHgKo8hUXdqFmwjoKCcRQ=450" rel="noopener noreferrer nofollow" target="_blank"><span>See Samsung's Reddit strategy.</span></a></p>
<p>→ <strong>IBM</strong> increased awareness among software engineers by <strong>4-7pt</strong> with a co-created AMA campaign. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.business.reddit.com%2Fsuccess-stories%2Fadvertisers%2Fibm%3Futm_source=TLDR%26utm_medium=cpc%26utm_campaign=rdt_con_tldr_prospecting_tofu_awareness_namer_us_en_all_newsletterrunq126326-customertestimonial_%26utm_content=Awareness_Mix_newsletterplacement26/1/0100019d29d338e9-4ed334c2-fd1d-410a-b32e-47ee712528f4-000000/JO1MxV3i1btHTX19-JvvlCqn5ctdr3gET8GvlPcTteQ=450" rel="noopener noreferrer nofollow" target="_blank"><span>See IBM's Reddit strategy.</span></a></p>
<p>*New accounts only, limit 1 per account, <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fbusiness.reddithelp.com%2Fs%2Farticle%2FAdvertiser-credits/1/0100019d29d338e9-4ed334c2-fd1d-410a-b32e-47ee712528f4-000000/T4UNouc4DCU881y3F6qoq6Dd483foMWhLbzWNL5faXc=450" rel="noopener noreferrer nofollow" target="_blank"><span>additional terms apply</span></a>.
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<h1><strong>News & Trends</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsparktoro.com%2Fblog%2Fnew-research-influence-happens-everywhere-an-analysis-of-the-5000-most-visited-sites-on-the-mobile-and-desktop-web%2F%3Futm_source=tldrmarketing/1/0100019d29d338e9-4ed334c2-fd1d-410a-b32e-47ee712528f4-000000/szv4dTojKA8poe0cg6yf7Y-o2m0NgxYz2Vhjist6XhE=450">
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<strong>Influence Happens Everywhere, an analysis of the 5,000 most-visited sites on mobile and desktop web (4 minute read)</strong>
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Influence is spread across many channels, with search and social making up nearly half of all visits. Google dominates, drawing as much traffic as the next 13 sites combined, while AI tools account for only about 0.1% of usage. The data suggests most influence happens across fragmented platforms, and search mainly captures and converts demand rather than creating it.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fnogood.io%2Fblog%2Fperformance-marketing-trends%2F%3Futm_source=tldrmarketing/1/0100019d29d338e9-4ed334c2-fd1d-410a-b32e-47ee712528f4-000000/mk8x1eXmLe4HpMut6m7p62dr8v74Kf7OriNKVL-vngU=450">
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<strong>Performance Marketing in 2026: The Top 6 Trends Shaping How Brands Grow (10 minute read)</strong>
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AI campaign tools like Performance Max and Advantage+ are now baseline, but teams that defer entirely to algorithms risk optimizing for the wrong signals, such as hitting CPA targets while flooding CRMs with low-quality leads. Creative has become the main differentiator on paid social since targeting capabilities have converged across advertisers. Meanwhile, retail media is growing rapidly through first-party transaction data, AEO is restructuring organic search as AI Overviews cover 55% of queries, and B2B marketers are shifting toward demand generation as buyers complete most of their journey independently.
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<h1><strong>Strategies & Tactics</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fread.first1000.co%2Fp%2Fhow-an-alarm-app-got-25-million-views%3Futm_source=tldrmarketing/1/0100019d29d338e9-4ed334c2-fd1d-410a-b32e-47ee712528f4-000000/3ZVvRF1Jeq7vgbcpupPU2DTSau5s_6ipxT5-xsfZhMc=450">
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<strong>How an Alarm App Got 25 Million Views and 100K Downloads in 30 Days (4 minute read)</strong>
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Wayk, a morning alarm app that forces users to complete tasks like pushups or photos before it turns off, reached 100K downloads and the #15 spot on the App Store within 30 days. The growth came almost entirely from TikTok, where the team adapted proven short-form formats from adjacent productivity apps instead of inventing new content styles. Each video followed a repeatable structure of a relatable caption paired with a raw, unpolished reaction to the product. Reddit and X failed to generate traction, reinforcing that for small consumer app teams, short-form video is currently the dominant distribution channel.
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<strong>TikTok ad creative has a shorter shelf life (4 minute read)</strong>
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TikTok ads experience creative fatigue faster than other platforms due to the algorithm's preference for high-velocity novelty and entertainment-focused consumption patterns. Advertisers should treat creative development like a supply chain with modular components, filming multiple hooks, body segments, and CTAs that can generate 60 ad permutations from one hour of shooting. The hook fatigues fastest and should be swapped when thumb-stop rates drop below benchmarks for three consecutive days, while keeping successful body and CTA elements intact.
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<h1><strong>Resources & Tools</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fstartupgtm.substack.com%2Fp%2Fyour-head-of-growth-toolkit%3Futm_source=tldrmarketing/1/0100019d29d338e9-4ed334c2-fd1d-410a-b32e-47ee712528f4-000000/dF4up4cI0coHGOhFrE0vHNwkx7C3mrpEYCQDDAXEyXI=450">
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<strong>Your Head of Growth Toolkit (with Context, Prompts, and Agents) (17 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
A structured AI agent system can replace inconsistent growth work by running weekly audits, experiments, and prioritization in under an hour. The toolkit includes instant prompts that generate a full audit in 60 seconds and a 3 month roadmap in minutes, which replicates work that normally takes 2 to 3 hours. Small gains compound over time, since a 2% improvement in conversion can decide whether a company misses its annual target by 20%. AI-driven teams already see 42% more content output and 27% higher conversion rates, and this system increases testing velocity from about 1 experiment per month to 3 to 5 per week. The system is designed to help founders focus on decisions while maintaining consistent growth execution.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.klaviyo.com%2Fblog%2Fklaviyo-ai-for-autonomous-marketing-and-customer-service%3Futm_source=tldrmarketing/1/0100019d29d338e9-4ed334c2-fd1d-410a-b32e-47ee712528f4-000000/9XxkeYzSfWVix-8AaWYHiHZWbBWEvWOyXf0HF1txunA=450">
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<strong>Klaviyo just shipped its biggest AI release yet (4 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Klaviyo released a major AI update headlined by Composer, an agent that builds full campaigns from a single plain-language prompt. It determines audience, messaging, timing, channel, and sequence based on performance data from over 193,000 brands. The release also expanded Customer Agent with retail-specific skills across chat, SMS, email, and WhatsApp, plus new features like RCS messaging, personalized send times that showed a 35% lift in click rate, and audience optimization that scores unsubscribe risk before a campaign is sent.
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<strong>MKT1 Buildathon: Marketing Strategy Skill in Claude Code (Webinar)</strong>
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A free 1 hour live session where Emily Kramer teaches you how to build a custom marketing strategy skill using Claude Code. It's hands-on, so you'll create your own working skill and get live support. The session also introduces MKT1's MCP Server, which helps you build these skills more efficiently.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<strong>Why I Love the Constraints of Email (5 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Email's power comes from its constraints. A narrow 600px layout, outdated HTML, and unpredictable rendering force focus on clarity, strong copy, and intentional design instead of flashy features. These limits reduce decision fatigue and spark creativity, pushing marketers to prioritize the most important message. With fewer distractions and a defined structure, emails deliver higher ROI and conversions than more technically capable channels.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fmorningfyi.substack.com%2Fp%2Fragebait-me-pls%3Futm_source=tldrmarketing/1/0100019d29d338e9-4ed334c2-fd1d-410a-b32e-47ee712528f4-000000/0bIJRzup7YNldrMjICjA06d0EUJQUZp1m1PATRAsCc0=450">
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<strong>Ragebait Me, Pls (5 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Ragebait dominates online culture by provoking outrage for clicks, turning extreme emotions into entertainment and social currency. It thrives on polarisation and contradiction, letting people love-to-hate and hate-to-love the same content. For younger audiences, it becomes a hyper-literate, playful way to explore culture and subvert norms, but widespread exposure breeds numbness as emotions are flattened and gamified by algorithms. The cycle rewards provocation and clarity over nuance, embedding performative outrage into everyday interaction.
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<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
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<h1><strong>Quick Links</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fkrystenconner_here-are-10-ways-to-ask-about-budget-without-share-7442556630983962624-qKV4%3Futm_source=tldrmarketing/1/0100019d29d338e9-4ed334c2-fd1d-410a-b32e-47ee712528f4-000000/94FoYc7RVphmBGc4Ni9EjsD9ynLWU7ZeytOqmSMOcOw=450">
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<strong>10 ways to ask for budget (1 minute read)</strong>
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Tactful prompts to ask for budget without being awkward.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.digitaltrends.com%2Fsocial-media%2Fyou-are-about-to-see-a-flood-of-product-recommendations-on-instagram-and-facebook%2F%3Futm_source=tldrmarketing/1/0100019d29d338e9-4ed334c2-fd1d-410a-b32e-47ee712528f4-000000/L4AG9dTCwbMBBaYk3I5tUa6fbbTbNd_Dx0apTR7bhDo=450">
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<strong>A flood of product recommendations on Instagram and Facebook (2 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
On Instagram, creators can now add up to 30 items per Reel through affiliate links or brand catalogs, while Facebook displays clickable purchase banners on posts and videos.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftechcrunch.com%2F2026%2F03%2F24%2Fopenais-sora-was-the-creepiest-app-on-your-phone-now-its-shutting-down%2F%3Futm_source=tldrmarketing/1/0100019d29d338e9-4ed334c2-fd1d-410a-b32e-47ee712528f4-000000/31wuYtiyfaFyq5ANnI-Wz3aLJT5XYbIL4FRT4ZaZzcY=450">
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<strong>OpenAI's Sora was the creepiest app on your phone–now it's shutting down (3 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Designed as a TikTok-style feed powered by its Sora 2 model, it drew early hype but quickly lost traction as downloads declined.
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