<!DOCTYPE html><html lang="en"><head><meta http-equiv="Content-Type" content="text/html charset=UTF-8"><meta charset="UTF-8"><meta name="viewport" content="width=device-width"><meta name="x-apple-disable-message-reformatting"><title>TLDR Marketing</title><meta name="color-scheme" content="light dark"><meta name="supported-color-schemes" content="light dark"><style type="text/css">
:root {
color-scheme: light dark; supported-color-schemes: light dark;
}
*,
*:after,
*:before {
-webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box;
}
* {
-ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;
}
html,
body,
.document {
width: 100% !important; height: 100% !important; margin: 0; padding: 0;
}
body {
-webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; text-rendering: optimizeLegibility;
}
div[style*="margin: 16px 0"] {
margin: 0 !important;
}
table,
td {
mso-table-lspace: 0pt; mso-table-rspace: 0pt;
}
table {
border-spacing: 0; border-collapse: collapse; table-layout: fixed; margin: 0 auto;
}
img {
-ms-interpolation-mode: bicubic; max-width: 100%; border: 0;
}
*[x-apple-data-detectors] {
color: inherit !important; text-decoration: none !important;
}
.x-gmail-data-detectors,
.x-gmail-data-detectors *,
.aBn {
border-bottom: 0 !important; cursor: default !important;
}
.btn {
-webkit-transition: all 200ms ease; transition: all 200ms ease;
}
.btn:hover {
background-color: #f67575; border-color: #f67575;
}
* {
font-family: Arial, Helvetica, sans-serif; font-size: 18px;
}
@media screen and (max-width: 600px) {
.container {
width: 100%; margin: auto;
}
.stack {
display: block!important; width: 100%!important; max-width: 100%!important;
}
.btn {
display: block; width: 100%; text-align: center;
}
}
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
a {
color: inherit !important; text-decoration: underline !important;
}
</style><!--[if mso | ie]>
<style type="text/css">
a {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
a {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
</style>
<![endif]--></head><body class="">
<div style="display: none; max-height: 0px; overflow: hidden;">Paid search performance looks strong because branded search takes credit for demand that already exists. Branded campaigns claim 1,299% ROAS </div>
<div style="display: none; max-height: 0px; overflow: hidden;">
<br>
</div>
<table align="center" class="document"><tbody><tr><td valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr class="inner-body"><td>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr class="header"><td bgcolor="" class="container">
<table width="100%"><tbody><tr><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" style="margin-top: 0px;" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div style="text-align: center;">
<span style="margin-right: 0px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%3Futm_source=tldrmarketing/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/X9oFMuSOgzDZE-LWxOnPTFbpoc3GGQn5Pc1G0igTOEw=449" rel="noopener noreferrer" target="_blank"><span>Sign Up</span></a>
|<span style="margin-right: 2px; margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisetopnav/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/iQlCTqhIA80RY9gRkzFoo1h35lcyDCyAAmA0uIkXgO8=449" rel="noopener noreferrer" target="_blank"><span>Advertise</span></a></span>|<span style="margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Fweb-version%3Fep=1%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=bdf6f826-2352-11f1-8973-f1d6701d3230%26pt=campaign%26t=1773918356%26s=f22af036842a1d930c94a54aa246ffffbc864cc3191b6cebb194bdb6b3c1891b/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/mHXvDF8raDGicx4yivhTc4nTo2qNEUaN-eQNWmhlVNs=449"><span>View Online</span></a></span>
<br>
</span></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="text-align: center;"><span data-darkreader-inline-color="" style="--darkreader-inline-color:#3db3ff; color: rgb(51, 175, 255) !important; font-size: 30px;">T</span><span style="font-size: 30px;"><span data-darkreader-inline-color="" style="color: rgb(232, 192, 96) !important; --darkreader-inline-color:#e8c163; font-size:30px;">L</span><span data-darkreader-inline-color="" style="color: rgb(101, 195, 173) !important; --darkreader-inline-color:#6ec7b2; font-size:30px;">D</span></span><span data-darkreader-inline-color="" style="--darkreader-inline-color:#dd6e6e; color: rgb(220, 107, 107) !important; font-size: 30px;">R</span>
<br>
</td></tr></tbody></table>
<br>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr id="together-with"><td align="center" height="20" style="vertical-align:middle !important;" valign="middle" width="100%"><strong style="vertical-align:middle !important; height: 100%;">Together With </strong>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-031926/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/InLutWHaNVuZ2j0Wt84vv3CipXeHvnsWLOQ-LybUxRs=449"><img src="https://images.tldr.tech/asana.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="Asana"></a></td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;">
<div style="text-align: center;">
<h1><strong>TLDR Marketing <span id="date">2026-03-19</span></strong></h1>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr id="sponsy-copy"><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-031926/2/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/5Vk1VslaRHBexqD-SE7KJxhkKDd8LUkgu1McWf0nB_k=449">
<span>
<strong>3 ways Asana multiplies marketing results with AI (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
As a marketer, your job <em>should</em> be doing the creative work that moves the needle. But the reality is, too much of your time is taken up by chasing approvals, searching for updates, and figuring out blockers. <p></p><p>But there's light at the end of the marketing funnel: Asana can take those distractions off of your place with AI-powered workflows built for teams like yours:</p><p>📈 <a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-031926/3/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/1SVDwrv-WrwfXVZ1k2dYYExVQgbFrsM1Zxbkx_7IVWI=449" rel="noopener noreferrer nofollow" target="_blank"><span>Automatically track milestones, budgets, and deadlines</span></a>.</p>
<p>📑 AI-powered forms capture the right information and route requests automatically.</p>
<p>⚡️ Connect campaign work to revenue targets in Asana with real-time reporting dashboards.</p>
<p><a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-031926/4/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/ktK-e7VP8YM3j8vku5SzpolrDlM99Bv3L06HXXE_1tY=449" rel="noopener noreferrer nofollow" target="_blank"><span>Try Asana free</span></a>
</p>
</span></span></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 10px 10px 0px;">
<div class="text-block" style="border: 2px solid red; border-radius: 10px; padding: 0 10px;">
<p><strong><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fstay-subscribed%3Fem=silk.theater.56%2540fwdnl.com/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/y-T_hei1Ul0bBx7aT5vDrMZun3pqgh8wVbfo1d3udYU=449">Click here to remain a subscriber</a> </strong></p>
<p>Clicking on newsletter links is the best way for us to know you are reading TLDR Marketing.
</p>
<p>Please click <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fstay-subscribed%3Fem=silk.theater.56%2540fwdnl.com/2/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/2EulIdCB_Ib4QFAfQdFaA98BTcrx-_58MfhdWi_Xzqk=449">this link</a> to remain a subscriber otherwise we will automatically unsubscribe you within 30 days.</p>
<p></p>
</div>
</td></tr></tbody></table></td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr>
<tr bgcolor=""><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>News & Trends</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.growth-memo.com%2Fp%2Fthe-brand-tax-how-google-profits%3Futm_source=tldrmarketing/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/uYqQBNB9VPeBujmxTLsOr-Y_bt_Npb5y1ZqeNcTFZ8A=449">
<span>
<strong>The brand tax: How Google profits from demand you already own (5 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Paid search performance looks strong because branded search takes credit for demand that already exists. An analysis of 99B sessions finds that ad costs rose 30%, cost-per-visit rose 9.4%, and conversion rates fell 5.1%, while paid search bounce rates hit 59% and paid social reached 65%. Branded campaigns claim 1,299% ROAS versus 68% for non-branded, yet branded keywords rarely drive new revenue. Most conversions come from repeat visitors, while paid channels bring low quality traffic that leaves quickly. As search shifts beyond Google and AI answers reduce clicks, investing in brand visibility and AI SEO can lower wasted spend and improve overall returns.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fnewsroom.pinterest.com%2Fen-gb%2Fnews%2Fspring-trend-report-2026%2F%3Futm_source=tldrmarketing/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/v-O0QyPCUjNLTEDJ9NRFmugL6EPCFXcQoUlBZrmXxzs=449">
<span>
<strong>Pinterest Spring Trend Report 2026: Personalization is in bloom (5 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Pinterest trends show a shift from perfection to feel-good living. People are embracing self-expression at home with bold colors and small upgrades. Food trends favor comfort and creativity over dieting. Social moments are more casual with low-effort gatherings. Activities are more local with small outdoor spaces and simple escapes. Cleaning and organizing are now framed as self-care. Overall, the focus is on improving daily life, not reinventing it.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🚀</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Strategies & Tactics</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsproutsocial.com%2Finsights%2Fyoutube-social-listening%2F%3Futm_source=tldrmarketing/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/vrFiX_gs2kc4x6gPpW8YLmLBcLjiU6lVmve9iNX7feM=449">
<span>
<strong>YouTube social listening: How to find actionable insights in a video-first world (8 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
YouTube social listening requires a different approach than text-based platforms because API restrictions limit comment data collection at scale. Instead of chasing volume, marketers can focus on comments across their own videos, competitor channels, and creator content to surface product feedback, content requests, and sentiment shifts. A structured strategy involves categorizing comments into themes like pain points, purchase-intent signals, and competitor comparisons, then translating those patterns into content and positioning decisions.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fblog.aweber.com%2Flearn%2Fwhy-gmail-is-clipping-your-emails.htm%3Futm_source=tldrmarketing/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/GL3S7lolzd-7f98gXHcDaxTz5sBxDGu-YXJdeK8p2Ts=449">
<span>
<strong>Why Gmail Is Clipping Your Emails — And What to Do About It (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Gmail automatically hides any part of an email that exceeds 102 KB, showing a "Message clipped" link that most readers never click. This quietly damages open rates because the tracking pixel typically sits at the bottom of the email and gets cut along with the hidden content. Common culprits include uncompressed images, heavy inline CSS, and long newsletters with multiple formatted sections.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Resources & Tools</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.airops.com%2Fwebinar-sydney-sloan-g2-cmo-playbook%3Futm_source=growth-memo%26utm_medium=paid-newsletter%26utm_campaign=NA_en_Webinar_MOF_Sydney-Sloan-G2-AI-Search_Q1-2026/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/zeTgQoA11CPesovRNHPOW9c0dHbiShkh2PbeDlVF-Es=449">
<span>
<strong>Stop Ranking. Start Getting Recommended. (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
LLMs don't crawl rankings. They pull from mentions, credible signals, and buyer language. Sydney Sloan (CMO Advisor, G2) breaks down how to earn visibility where B2B decisions actually get made.<p></p><p>March 25, 2026 · 3:00 PM EST · Live on Zoom</p><p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.airops.com%2Fwebinar-sydney-sloan-g2-cmo-playbook%3Futm_source=growth-memo%26utm_medium=paid-n/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/LK2M4Sq9c0j7BFypPtXjLzbknAG0Qm6d9m3ho186nmc=449" rel="noopener noreferrer nofollow" target="_blank"><span><strong><em>Sign up for the live Playbook Session (Webinar) </em>→</strong></span></a>
</p>
</span></span></div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.founderos.com%2Fworkshop%3Futm_source=tldrmarketing/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/Q9pSz_ye5ir1-BVyLJCGUT2-1Sxn1qN7TsHkcy0a9G8=449">
<span>
<strong>How to Build a Profitable Personal Brand (Webinar)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
This webinar with Matt Gray on March 24 will teach founders how to build a profitable personal brand using systems instead of constant effort. It covers content strategy, growth frameworks, and simple team structures that drive revenue.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fanthropic.skilljar.com%2F%3Futm_source=tldrmarketing/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/z6eJdbDEyA0SY1iN2ztYSMZIpeeKmvcobim0NWexNIg=449">
<span>
<strong>Anthropic Academy (Website)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Anthropic Academy offers 13 free courses from beginner to developer level. The courses cover AI fluency, Claude Code, and more.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fapp.sciencesays.com%2Fp%2Fai-designed-hurts-sales%3Futm_source=tldrmarketing/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/tkfz39dQ1uFmn7Sk0v6S_K7RNdIAwF-tZUxC4VFAa2Q=449">
<span>
<strong>‘AI-designed' hurts sales (4 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Research shows that labeling products as “AI-designed” can hurt sales, with purchase intent dropping by up to 29% compared to human-designed items and people perceiving 75% less human involvement. This happens because consumers struggle to connect with products that lack a human creator, especially when identity plays a role in the purchase. However, framing AI as a tool used by humans improves outcomes, with human-AI collaboration increasing purchase intent by 3.5% over fully human designs and 12.8% over AI-only ones.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.jasper.ai%2Fblog%2Fcmos-ics-ai%3Futm_source=tldrmarketing/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/Dc-D5QQuyt1hrL0iuG2QNwCiItMexVHMgWyeemNqLFw=449">
<span>
<strong>Why CMOs and ICs See AI So Differently (4 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
While 83% of marketers say leadership is committed to AI, 62% of CMOs report being able to prove ROI compared to just 12% of ICs. Leaders focus on efficiency and outcomes, while ICs deal with workflow challenges, governance delays, and untracked effort. This divide is driven by gaps in visibility and ownership, which leads leaders to push scale while teams grow cautious.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.retail-systems.com%2Frs%2FAmazon_Expected_To_Move_Prime_Day_Sale_To_June.php%3Futm_source=tldrmarketing/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/lUGw0JwZtejf_lF4byRr4arNWgF5DPDu2KWOVhqRUvI=449">
<span>
<strong>Amazon expected to move Prime Day sale to June (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Amazon is expected to move Prime Day from July to late June, shifting the sales surge into the second quarter and changing revenue timing. The timing is critical for third-party sellers and competing brands. With Amazon accounting for about 40% of US ecommerce spend, the timing shift could impact the broader retail calendar, especially around back-to-school and holiday planning.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Quick Links</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fchris-long-marketing_technical-seo-tip-the-new-york-times-today-activity-7439362352078147584-y8dH%3Futm_source=tldrmarketing/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/w7jKr21DHt3VhrlvOKBC1jgGOGo77voP0ul4WuVAFpE=449">
<span>
<strong>Technical SEO Tip: The New York Times' brilliant sitemap (1 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The New York Times "Today" sitemap allows search engines to immediately crawl and index their highest priority content.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.goldderby.com%2Ffilm%2F2026%2Foscars-2026-ratings%2F%3Futm_source=tldrmarketing/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/aYhb31MTxHcX1nOuRp8mlHdkAnQJAX_YVP1TWWyp2DI=449">
<span>
<strong>Oscars ratings down 9 percent from last year, smallest audience since 2022 (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The decline largely mirrors drops at the Golden Globes and Grammys earlier this year, suggesting a broader linear TV trend.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Love TLDR? Tell your friends and get rewards!
</p>
</td></tr>
<tr><td class="container" style="padding: 0px 10px 15px;">
<div class="text-block">
Share your referral link below with friends to get free TLDR swag!
</div>
</td></tr>
<tr><td align="left" style="padding: 10px;">
<div class="text-block">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Frefer.tldr.tech%2Fa3b8f9ad%2F5/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/acKCfJOJJo-iq3iwFbkDezuBpZ1YGFQ6V7sVlWhL1SQ=449" style="color: #464ba4; text-decoration: underline;">https://refer.tldr.tech/a3b8f9ad/5</a>
</div>
</td></tr>
<tr></tr>
<tr><td align="left" style="padding:5px 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fhub.sparklp.co%2Fsub_482b1fc4bf79%2F5/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/ADDkd-2rUmi_3eHoemqF4KfsE5ORQQAs5FVy8GtFWeo=449" style="font-size: 16px; line-height: 1.6; padding: 10px 0; display: inline-block; text-decoration: underline;"><span style="mso-text-raise:13pt; text-decoration: underline;">Track your referrals here.</span></a>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to advertise in TLDR? 📰
</p>
<div class="text-block" style="margin-top: 10px;">
If your company is interested in reaching an audience of marketing professionals and decision makers, you may want to <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisecta/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/xg8u8FB7NWX6iQ9d2tUNbWZ6CLJ8jteJzjX18roriOw=449"><strong><span>advertise with us</span></strong></a>.
</div>
<br>
<!-- New "Want to work at TLDR?" section -->
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to work at TLDR? 💼
</p>
<div class="text-block" style="margin-top: 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/4dOjIsZDjQsaISwYecoVrkRobnA-WXgpiQo3ahpFay4=449" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Apply here</strong></a>,
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech%2Fc227b917-a6a4-40ce-8950-d3e165357871/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/XV7hwP9c_-7uvUfPCUFG_z1OyIEpX_CS50KIrt1WOx4=449" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>create your own role</strong></a> or send a friend's resume to <a href="mailto:jobs@tldr.tech" style="color: #0000EE; text-decoration: underline;">jobs@tldr.tech</a> and get $1k if we hire them! TLDR is one of <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Ffeed%2Fupdate%2Furn:li:activity:7401699691039830016%2F/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/jaSHhHMpGCCQbqx7YndtIq8Z6Uhc7CbxbKur4WwV_ec=449" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Inc.'s Best Bootstrapped businesses</strong></a> of 2025.
</div>
<br>
<div class="text-block">
If you have any comments or feedback, just respond to this email!
<br>
<br> Thanks for reading,
<br>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Falikoh%2F/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/Vlo_zis3jEoJrqGD1w7qaERWjJPbuAyegym3jpIuEN8=449"><span>Alison Koh</span></a> & <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Fmaddisalmon%2F/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/0yBeNmHEE9oM8JUHft-VQiaeGsW6Vs6Jzx1vVfNmcYA=449"><span>Maddi Salmon</span></a>
<br>
<br>
</div>
<br>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block" id="testing-id">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fmanage%3Femail=silk.theater.56%2540fwdnl.com/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/VnNTjz1EZlq2-re_GzsruKFc1L60E8s2fJtkiYUAS0s=449">Manage your subscriptions</a> to our other newsletters on tech, startups, and programming. Or if TLDR Marketing isn't for you, please <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Funsubscribe%3Fep=1%26l=7dbdbdcb-3e94-11ed-9a32-0241b9615763%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=bdf6f826-2352-11f1-8973-f1d6701d3230%26pt=campaign%26pv=4%26spa=1773918102%26t=1773918356%26s=f6461d768fce0c18acfef0272088f7f2fe32877366e2caceb9d2393d0a322418/1/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/pBDmBBrvKboYhOqV09lvt1TG5LNQ4Ix6V81bRD9jqQE=449">unsubscribe</a>.
<br>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
<img alt="" src="http://tracking.tldrnewsletter.com/CI0/0100019d05c60366-e465d694-7492-4d39-9921-ba63ce1f20b6-000000/DMak14F9rcrxmFy3qjAk4NnCbw7FJ4-AVXPPf7-G2-U=449" style="display: none; width: 1px; height: 1px;">
</body></html>