<!DOCTYPE html><html lang="en"><head><meta http-equiv="Content-Type" content="text/html charset=UTF-8"><meta charset="UTF-8"><meta name="viewport" content="width=device-width"><meta name="x-apple-disable-message-reformatting"><title>TLDR Marketing</title><meta name="color-scheme" content="light dark"><meta name="supported-color-schemes" content="light dark"><style type="text/css">
:root {
color-scheme: light dark; supported-color-schemes: light dark;
}
*,
*:after,
*:before {
-webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box;
}
* {
-ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;
}
html,
body,
.document {
width: 100% !important; height: 100% !important; margin: 0; padding: 0;
}
body {
-webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; text-rendering: optimizeLegibility;
}
div[style*="margin: 16px 0"] {
margin: 0 !important;
}
table,
td {
mso-table-lspace: 0pt; mso-table-rspace: 0pt;
}
table {
border-spacing: 0; border-collapse: collapse; table-layout: fixed; margin: 0 auto;
}
img {
-ms-interpolation-mode: bicubic; max-width: 100%; border: 0;
}
*[x-apple-data-detectors] {
color: inherit !important; text-decoration: none !important;
}
.x-gmail-data-detectors,
.x-gmail-data-detectors *,
.aBn {
border-bottom: 0 !important; cursor: default !important;
}
.btn {
-webkit-transition: all 200ms ease; transition: all 200ms ease;
}
.btn:hover {
background-color: #f67575; border-color: #f67575;
}
* {
font-family: Arial, Helvetica, sans-serif; font-size: 18px;
}
@media screen and (max-width: 600px) {
.container {
width: 100%; margin: auto;
}
.stack {
display: block!important; width: 100%!important; max-width: 100%!important;
}
.btn {
display: block; width: 100%; text-align: center;
}
}
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
a {
color: inherit !important; text-decoration: underline !important;
}
</style><!--[if mso | ie]>
<style type="text/css">
a {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
a {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
</style>
<![endif]--></head><body class="">
<div style="display: none; max-height: 0px; overflow: hidden;">Pet grooming is now treated as a wellness practice. Owners are spending $500-$11,000 yearly on specialized trims, treatments, and custom meals </div>
<div style="display: none; max-height: 0px; overflow: hidden;">
<br>
</div>
<table align="center" class="document"><tbody><tr><td valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr class="inner-body"><td>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr class="header"><td bgcolor="" class="container">
<table width="100%"><tbody><tr><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" style="margin-top: 0px;" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div style="text-align: center;">
<span style="margin-right: 0px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%3Futm_source=tldrmarketing/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/35DyegKVX_9W7NcaGYGseCpHzFs-_dxVc3Dsc7KWZdM=448" rel="noopener noreferrer" target="_blank"><span>Sign Up</span></a>
|<span style="margin-right: 2px; margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisetopnav/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/Hiu0q32Kgxn1TXqF8EVfpY0cp8Hn0AKvRZpOYI7XSAA=448" rel="noopener noreferrer" target="_blank"><span>Advertise</span></a></span>|<span style="margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Fweb-version%3Fep=1%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=6035ac3a-210b-11f1-913d-2f73f070e87a%26pt=campaign%26t=1773659164%26s=22319f06c05d19a9202fa3f4b40867bd119c2960f328d56156d7a5c66a362b39/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/F_hjyPqMoZ_gZdxny_P_5m2xGM5v-SJqdwcCXWYB6Pk=448"><span>View Online</span></a></span>
<br>
</span></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="text-align: center;"><span data-darkreader-inline-color="" style="--darkreader-inline-color:#3db3ff; color: rgb(51, 175, 255) !important; font-size: 30px;">T</span><span style="font-size: 30px;"><span data-darkreader-inline-color="" style="color: rgb(232, 192, 96) !important; --darkreader-inline-color:#e8c163; font-size:30px;">L</span><span data-darkreader-inline-color="" style="color: rgb(101, 195, 173) !important; --darkreader-inline-color:#6ec7b2; font-size:30px;">D</span></span><span data-darkreader-inline-color="" style="--darkreader-inline-color:#dd6e6e; color: rgb(220, 107, 107) !important; font-size: 30px;">R</span>
<br>
</td></tr></tbody></table>
<br>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr id="together-with"><td align="center" height="20" style="vertical-align:middle !important;" valign="middle" width="100%"><strong style="vertical-align:middle !important; height: 100%;">Together With </strong>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.airops.com%2Fsearch-playbook-marketers%3Futm_source=tldr%26utm_medium=paid-newsletter%26utm_campaign=NA_en_Ebook_MOF_AEO-Playbook-Download_Q1-2026/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/1jGdCIIQvVgchzAfdwHuVVoMYcBUmAcrRH7MNvfXdCA=448"><img src="https://images.tldr.tech/airops.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="AirOps"></a></td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;">
<div style="text-align: center;">
<h1><strong>TLDR Marketing <span id="date">2026-03-16</span></strong></h1>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr id="sponsy-copy"><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.airops.com%2Fsearch-playbook-marketers%3Futm_source=tldr%26utm_medium=paid-newsletter%26utm_campaign=NA_en_Ebook_MOF_AEO-Playbook-Download_Q1-2026/2/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/6HZcmJo-qmFSlgqKmwlsmtdHKb6GdVq66Vd6jU18sT0=448">
<span>
<strong>Get the playbook behind Ramp, Carta, and Webflow's AI search strategy (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
ChatGPT, Gemini, and Perplexity are now the kick off point for the buying journey, and the leading brands aren't guessing: they're running a system for content structure, refresh cadence, and off-site signals. <p></p><p>This <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.airops.com%2Fsearch-playbook-marketers%3Futm_source=tldr%26utm_medium=paid-newsletter%26utm_campaign=NA_en_Ebook_MOF_AEO-Playbook-Download_Q1-2026/3/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/np6SYOfPqFbPJLbVEVtxo_exAmF2Q2x7Q1DJewSNw1w=448" rel="noopener noreferrer nofollow" target="_blank"><span>playbook</span></a> was written by AirOps based on <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.airops.com%2Flp%2Fai-search-optimization%3Futm_source=tldr%26utm_medium=paid-newsletter%26utm_campaign=NA_en_Ebook_MOF_AEO-Playbook-Download_Q1-2026/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/__0gnbXZgR8SLB57tBv8bJsrURjEKQtY4FWFEed2pWk=448" rel="noopener noreferrer nofollow" target="_blank"><span>15M+ AI queries</span></a> + studying winning plays that drove results for companies like Carta, Ramp, and Webflow.</p>
<p>Get your copy to learn about the impact of refresh cycles, originality, structure, and community - and how to use them to become the go-to brand for LLMs and users.</p>
<p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.airops.com%2Fsearch-playbook-marketers%3Futm_source=tldr%26utm_medium=paid-newsletter%26utm_campaign=NA_en_Ebook_MOF_AEO-Playbook-Download_Q1-2026/4/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/zZ2-PpqMwZ5WXUsiZWWGRI-XHFeRXixTeh_j-3IJtVs=448" rel="noopener noreferrer nofollow" target="_blank"><span>Get the 2026 AI Search Playbook</span></a>
</p>
</span></span></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 10px 10px 0px;">
<div class="text-block" style="border: 2px solid red; border-radius: 10px; padding: 0 10px;">
<p><strong><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fstay-subscribed%3Fem=silk.theater.56%2540fwdnl.com/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/WFPXhS0HH9zjrKHoCsIJGUnCITk8tMRZdfunNhQ7DxE=448">Click here to remain a subscriber</a> </strong></p>
<p>Clicking on newsletter links is the best way for us to know you are reading TLDR Marketing.
</p>
<p>Please click <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fstay-subscribed%3Fem=silk.theater.56%2540fwdnl.com/2/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/CZhGlsj1Z1OV4Va119Vb6rDwT0crzg93ydy7Xy2s2-k=448">this link</a> to remain a subscriber otherwise we will automatically unsubscribe you within 30 days.</p>
<p></p>
</div>
</td></tr></tbody></table></td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr>
<tr bgcolor=""><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>News & Trends</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fthreadreaderapp.com%2Fthread%2F2032431182529323460.html%3Futm_source=tldrmarketing/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/uGnhctlUS_8NTaIN0W_T-W99kW6ziK8aQ8pkTabANv8=448">
<span>
<strong>Gartner is telling CMOs to double their PR budgets by 2027 (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
AI search engines cite non-paid sources far more than ads. About 94% of AI citations come from non-paid sources and 82% from earned media, with journalism accounting for 20-30%. Gartner predicts PR and earned media budgets will double by 2027 as LLMs replace traditional search discovery. Fresh content matters as over half of citations come from material published in the last 12 months, peaking within the first week. Brands with strong editorial presence and third-party credibility gain the most visibility.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Flinks.tldrnewsletter.com%2FdWlDIx/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/wrIYiTrB4XLN0tlC3d6xFm08Y-B9SEJPTFcJuVDxEpU=448">
<span>
<strong>A $1,000 Dog Grooming Session? The Pet Wellness Industry Is Booming (7 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Pet grooming is now treated as a wellness practice. Owners are spending $500 - $11,000 per pet yearly on specialized trims, treatments, and custom meals. Rising costs are also leading some to travel for cheaper services. Pets are seen as family, and care focuses on prevention and routine. The industry is booming alongside human wellness trends and growing recognition of pets as sources of emotional support.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🚀</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Strategies & Tactics</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.practicalecommerce.com%2Ftime-sensitive-offers-in-google-ads%3Futm_source=tldrmarketing/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/-GI5O1nUEZBOUyTdUW4TPJ-NyNYNqSSzPQKqCtFd_Ms=448">
<span>
<strong>Time-Sensitive Offers in Google Ads (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Time-sensitive promotions in Google Ads need specific tactics because the platform decides which ad assets appear. Countdown customizers show the remaining time until an offer ends and create urgency. The countdown can display days and switch to hours and minutes on the final day. Promotion assets add a 25 character line that highlights a discount and can include start and end dates. Callout and sitelink assets can also highlight offers, though too many assets can reduce how often the promotion message appears.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fregdavis_if-youve-run-lifecycle-email-at-a-fast-moving-share-7437933982626992128-cKKS%3Futm_source=tldrmarketing/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/oLfQdJoCJbfeJGZ65eZJs4iIyhhKLxZpCItG5tFt8yo=448">
<span>
<strong>Automating Lifecycle Email QA with Claude (1 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
This post shares a Claude skill that automates first-pass QA for lifecycle emails, checking campaigns every 20 minutes or on demand. It reviews proofs in Gmail against 18 criteria, including subject lines, links, legal, and spam signals. Results post to Slack and update Asana subtasks with PASS, WARN, or BLOCK, letting reviewers focus on sign-off instead of auditing. The plugin link is provided in the comments and requires Asana, Slack, Claude Cowork, and Claude in Chrome.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Resources & Tools</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2Fcomparison%2Fmeta-ads-vs-tldr%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=secondary03162026/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/qYNnCRty_mgOZSV6jAxFUjNmHerkp0-lEhHyU4gYV30=448">
<span>
<strong>Already running FB ads? Add TLDR to your media mix. (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
TLDR reaches the technical decision makers who actually convert. MLOps Community found Meta drove 2x more registrations, but fewer actual attendees than TLDR. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2Fcomparison%2Fmeta-ads-vs-tldr%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=secondary03162026/2/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/CK9sTdYYbAcmBjufFbMype-XxNOJPCQN8wZgFUPZij0=448" rel="noopener noreferrer nofollow" target="_blank"><span>See how TLDR compares to Meta.</span></a>
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fstartupgtm.substack.com%2Fp%2Fcontent-trust-analysis-system%3Futm_source=tldrmarketing/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/yz70AKF7rGkEw9ujJFkuoJ2IbpuY6G9qS86LzjBWh3s=448">
<span>
<strong>Analyze your last 15 posts in 10 Minutes (16 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Trust Architecture is a 4-stage framework that audits content based on how it builds trust rather than just engagement. It evaluates posts across credibility and commitment to see whether content actually moves audiences closer to buying. Most brands overproduce recognition content and skip the middle stages where trust is built. The system includes 4 AI prompts that analyze recent posts, diagnose trust gaps, and identify content changes that can improve pipeline.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ffoundationinc.co%2Flab%2Freddit-b2b-saas%3Futm_source=tldrmarketing/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/4zY_AgkeSrmjRy6NkZ0jV5fbeZ-s5hgcj490wxy-BV4=448">
<span>
<strong>Reddit's Impact on B2B Search (18 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Reddit now outranks many B2B SaaS vendors in Google results across major keyword categories. It beats competing vendors on 50-66% of shared keywords in three of four SaaS verticals and captures about 950K+ monthly searches before any vendor appears. Most wins come from generic category searches, which drive 77% of its search volume. Reddit also dominates longer queries, winning 73-100% of searches with six or more words. Just five subreddits generate 3,709 keyword rankings and over 1.1M monthly searches.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.brandingmag.com%2Fjoe-heard%2Falways-winning-why-competition-is-about-enduring-brand-relevance%2F%3Futm_source=tldrmarketing/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/siLKu64lMF-UFxLgZUItiXFbL4qXrpvUzWUlwAprcxk=448">
<span>
<strong>Always Winning: Why Competition Is About Enduring Brand Relevance (4 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Brands often react to market shifts by updating their identity or messaging, which can weaken recognition. Burberry illustrates this risk. Years of reinvention diluted its core identity. Uniqlo shows the opposite approach by evolving around a clear idea of LifeWear while maintaining a consistent role in the market. Leaders often default to visible change during uncertainty because it signals action. The strongest brands stay competitive by holding firm to a clear core and allowing thoughtful evolution around it.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadamgoyette.substack.com%2Fp%2Flinkedin-ads-have-a-reputation-problem%3Futm_source=tldrmarketing/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/cVB8RvRmsLisGlfV3OnYSK6bmyu1oYlnwAe5iZmE0Rc=448">
<span>
<strong>LinkedIn ads have a reputation problem (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Most lead generation campaigns fail because they treat LinkedIn like search. Buyers on LinkedIn are not actively evaluating vendors. They are scrolling through industry content and orienting themselves around problems, which makes demo-first offers a poor match for their mindset. Assets like industry benchmarks and teardown style analyses consistently outperform direct demo requests with cold audiences. Demo offers only perform well after prospects have already interacted with the brand.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Quick Links</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.martechforhumans.com%2Fp%2Fstarting-a-new-project-is-harder%3Futm_source=tldrmarketing/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/nqvFxQPzLCnkrfaT-C4TOSaJL0O5jMIKxdrGIfrBHZs=448">
<span>
<strong>Starting a New Project Is Harder Than You Think (13 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
A 7-step checklist for async work.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjon4growth.substack.com%2Fp%2Fb2b-lead-magnets-changed-forever%3Futm_source=tldrmarketing/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/oxFzfk15OCT-hcoa68Jn5UMcMlU5XAapEk0kexvcQxY=448">
<span>
<strong>B2B lead magnets changed forever with AI (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
B2B lead magnets are upgrading from static PDFs into “vibe-coded” tools.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fjackappleby_so-linkedin-let-me-ask-their-execs-some-questions-share-7437901882422947840-dLEV%3Futm_source=tldrmarketing/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/VNdk2qUXa4Gf5siEaVAs8LktWvUdHGe0OfLD-TzbwT8=448">
<span>
<strong>Links in LinkedIn posts are NOT algorithmically punished (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
LinkedIn confirmed that links, posting frequency, and scheduling tools don't reduce reach.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Love TLDR? Tell your friends and get rewards!
</p>
</td></tr>
<tr><td class="container" style="padding: 0px 10px 15px;">
<div class="text-block">
Share your referral link below with friends to get free TLDR swag!
</div>
</td></tr>
<tr><td align="left" style="padding: 10px;">
<div class="text-block">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Frefer.tldr.tech%2Fa3b8f9ad%2F5/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/Q0-XFiImGzhbwzKHRUiuTSITZwJwk0RdOBImPBQZ6Fc=448" style="color: #464ba4; text-decoration: underline;">https://refer.tldr.tech/a3b8f9ad/5</a>
</div>
</td></tr>
<tr></tr>
<tr><td align="left" style="padding:5px 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fhub.sparklp.co%2Fsub_482b1fc4bf79%2F5/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/QwRAm6uaRsg9J7qTD_35Cmg1zvB9xJDWN7K0VR7OJyU=448" style="font-size: 16px; line-height: 1.6; padding: 10px 0; display: inline-block; text-decoration: underline;"><span style="mso-text-raise:13pt; text-decoration: underline;">Track your referrals here.</span></a>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to advertise in TLDR? 📰
</p>
<div class="text-block" style="margin-top: 10px;">
If your company is interested in reaching an audience of marketing professionals and decision makers, you may want to <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisecta/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/7Hahhe5HFrWsFiB0jE6QaxlDKcD7xwWJ8ZUzyUIxXRw=448"><strong><span>advertise with us</span></strong></a>.
</div>
<br>
<!-- New "Want to work at TLDR?" section -->
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to work at TLDR? 💼
</p>
<div class="text-block" style="margin-top: 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/ABMZjyqTwEctS4bAwsnIYAd6dFDGcbj3uiG2JofBkWs=448" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Apply here</strong></a>,
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech%2Fc227b917-a6a4-40ce-8950-d3e165357871/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/DE-jkJAp0mfptbXO6b0XQVTBCKqMf_98n0_Xpsoogvs=448" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>create your own role</strong></a> or send a friend's resume to <a href="mailto:jobs@tldr.tech" style="color: #0000EE; text-decoration: underline;">jobs@tldr.tech</a> and get $1k if we hire them! TLDR is one of <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Ffeed%2Fupdate%2Furn:li:activity:7401699691039830016%2F/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/1X1uXh1pDVsMbv0OFbdHl10vaS5tdkROniY7CAYaEgY=448" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Inc.'s Best Bootstrapped businesses</strong></a> of 2025.
</div>
<br>
<div class="text-block">
If you have any comments or feedback, just respond to this email!
<br>
<br> Thanks for reading,
<br>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Falikoh%2F/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/u9NYkx55oj3obv-XVjSfZ0OZinpqNNJbGRit8DbpAmQ=448"><span>Alison Koh</span></a> & <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Fmaddisalmon%2F/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/RO84eE9E_0vIpBszPNretgxuHX2T703J6bXlDiETId4=448"><span>Maddi Salmon</span></a>
<br>
<br>
</div>
<br>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block" id="testing-id">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fmanage%3Femail=silk.theater.56%2540fwdnl.com/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/CONE9YsYxqsIn55TWUx7WMERBjh-1XYD7NjlahMC7xQ=448">Manage your subscriptions</a> to our other newsletters on tech, startups, and programming. Or if TLDR Marketing isn't for you, please <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Funsubscribe%3Fep=1%26l=7dbdbdcb-3e94-11ed-9a32-0241b9615763%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=6035ac3a-210b-11f1-913d-2f73f070e87a%26pt=campaign%26pv=4%26spa=1773658888%26t=1773659164%26s=5db96bac707df0b3024e6e8c57038965bcf6b299e2be5dfca3ad3e10524b54ed/1/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/GiIClXRPmrKbPnwSghhJZlBmsomdTjbKxrRriV_hiC0=448">unsubscribe</a>.
<br>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
<img alt="" src="http://tracking.tldrnewsletter.com/CI0/0100019cf6530da1-a2fa5096-26ab-4bc7-95f3-82a2f389f1e6-000000/pTFG-bL2UMvgox7W9luqdU0UsJ_GrjIS1nmlCqaNH3k=448" style="display: none; width: 1px; height: 1px;">
</body></html>