<!DOCTYPE html><html lang="en"><head><meta http-equiv="Content-Type" content="text/html charset=UTF-8"><meta charset="UTF-8"><meta name="viewport" content="width=device-width"><meta name="x-apple-disable-message-reformatting"><title>TLDR Marketing</title><meta name="color-scheme" content="light dark"><meta name="supported-color-schemes" content="light dark"><style type="text/css">
:root {
color-scheme: light dark; supported-color-schemes: light dark;
}
*,
*:after,
*:before {
-webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box;
}
* {
-ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;
}
html,
body,
.document {
width: 100% !important; height: 100% !important; margin: 0; padding: 0;
}
body {
-webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; text-rendering: optimizeLegibility;
}
div[style*="margin: 16px 0"] {
margin: 0 !important;
}
table,
td {
mso-table-lspace: 0pt; mso-table-rspace: 0pt;
}
table {
border-spacing: 0; border-collapse: collapse; table-layout: fixed; margin: 0 auto;
}
img {
-ms-interpolation-mode: bicubic; max-width: 100%; border: 0;
}
*[x-apple-data-detectors] {
color: inherit !important; text-decoration: none !important;
}
.x-gmail-data-detectors,
.x-gmail-data-detectors *,
.aBn {
border-bottom: 0 !important; cursor: default !important;
}
.btn {
-webkit-transition: all 200ms ease; transition: all 200ms ease;
}
.btn:hover {
background-color: #f67575; border-color: #f67575;
}
* {
font-family: Arial, Helvetica, sans-serif; font-size: 18px;
}
@media screen and (max-width: 600px) {
.container {
width: 100%; margin: auto;
}
.stack {
display: block!important; width: 100%!important; max-width: 100%!important;
}
.btn {
display: block; width: 100%; text-align: center;
}
}
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
a {
color: inherit !important; text-decoration: underline !important;
}
</style><!--[if mso | ie]>
<style type="text/css">
a {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
a {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
</style>
<![endif]--></head><body class="">
<div style="display: none; max-height: 0px; overflow: hidden;">BizMachine moved its marketing infrastructure from Google Drive to GitHub because their AI-driven workflows had grown too complex </div>
<div style="display: none; max-height: 0px; overflow: hidden;">
<br>
</div>
<table align="center" class="document"><tbody><tr><td valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr class="inner-body"><td>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr class="header"><td bgcolor="" class="container">
<table width="100%"><tbody><tr><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" style="margin-top: 0px;" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div style="text-align: center;">
<span style="margin-right: 0px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%3Futm_source=tldrmarketing/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/6Q1OmxoVHrFG3iuTHzTseWMSJKYzdH5zZdLlw9eqpkY=448" rel="noopener noreferrer" target="_blank"><span>Sign Up</span></a>
|<span style="margin-right: 2px; margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisetopnav/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/d1S8TK0zuO-g4oVPrGBQH4v5-gaTBLeqIhFHZPh6RKA=448" rel="noopener noreferrer" target="_blank"><span>Advertise</span></a></span>|<span style="margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Fweb-version%3Fep=1%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=90899714-1cfd-11f1-8f1f-17f123d540ad%26pt=campaign%26t=1773227145%26s=1757ece377ac7b5fe61ed12eeeee1a16b28330af000cc6289b664ea36080668d/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/hDOYzAZE2Qrb0JaxP-O9hsLIW7vL92wtxUW7FkBsz44=448"><span>View Online</span></a></span>
<br>
</span></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="text-align: center;"><span data-darkreader-inline-color="" style="--darkreader-inline-color:#3db3ff; color: rgb(51, 175, 255) !important; font-size: 30px;">T</span><span style="font-size: 30px;"><span data-darkreader-inline-color="" style="color: rgb(232, 192, 96) !important; --darkreader-inline-color:#e8c163; font-size:30px;">L</span><span data-darkreader-inline-color="" style="color: rgb(101, 195, 173) !important; --darkreader-inline-color:#6ec7b2; font-size:30px;">D</span></span><span data-darkreader-inline-color="" style="--darkreader-inline-color:#dd6e6e; color: rgb(220, 107, 107) !important; font-size: 30px;">R</span>
<br>
</td></tr></tbody></table>
<br>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr id="together-with"><td align="center" height="20" style="vertical-align:middle !important;" valign="middle" width="100%"><strong style="vertical-align:middle !important; height: 100%;">Together With </strong>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwistia.com%2Fexplore%2Fai-video-trends%3F%26utm_source=TLDR%26utm_medium=newsletter%26utm_campaign=aireport/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/6O1pAp0ykKbgUErMvSmmwE9_BYKHGA77RD5x9jR6xXQ=448"><img src="https://images.tldr.tech/wistia.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="Wistia"></a></td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;">
<div style="text-align: center;">
<h1><strong>TLDR Marketing <span id="date">2026-03-11</span></strong></h1>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr id="sponsy-copy"><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwistia.com%2Fexplore%2Fai-video-trends%3F%26utm_source=TLDR%26utm_medium=newsletter%26utm_campaign=aireport/2/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/oqD7oEMNA-O-RoPkG32gtC9a-8XS1sQGPvmayWIPm8g=448">
<span>
<strong>Learn Why 85% of Marketers Say AI-Enhanced Videos Outperform Traditional Ones (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
That's not a prediction – it's what 500+ marketers reported in Wistia's new<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwistia.com%2Fexplore%2Fai-video-trends%3F%26utm_source=TLDR%26utm_medium=newsletter%26utm_campaign=aireport/3/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/AlqxfsA8vXv6BVFK2FjCNOv6KCYKe_x2_tJ9TPUTZJ0=448" rel="noopener noreferrer nofollow" target="_blank"><span> AI Video Marketing Trends</span></a> report.
<p></p>
<p>The data shows <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwistia.com%2Fexplore%2Fai-video-trends%3F%26utm_source=TLDR%26utm_medium=newsletter%26utm_campaign=aireport/4/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/5UWgBogC_G8DVVK4U3oxVmSoTrrAvC_trrC7AhkLb38=448" rel="noopener noreferrer nofollow" target="_blank"><span>AI is already reshaping video workflows</span></a> to eliminate gruntwork: briefing, production schedules, and color grading – leaving the fun stuff for the creatives. </p>
<p>→ 51% use AI to ideate and script videos</p>
<p>→ 64% say AI tools are keeping video production in-house</p>
<p>→ 49% of companies now have a dedicated AI budget for video</p>
<p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwistia.com%2Fexplore%2Fai-video-trends%3F%26utm_source=TLDR%26utm_medium=newsletter%26utm_campaign=aireport/5/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/13xDUfzVHR7VuAvXlNfFLZxiQ7cgznbEPhPqnwyC_7s=448" rel="noopener noreferrer nofollow" target="_blank"><span>Get the report</span></a>
</p>
</span></span></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 10px 10px 0px;">
<div class="text-block" style="border: 2px solid red; border-radius: 10px; padding: 0 10px;">
<p><strong><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fstay-subscribed%3Fem=silk.theater.56%2540fwdnl.com/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/PuhEP7R7YUSFfeRja4tXAcqGKwZlHk_t7uo634Cztxw=448">Click here to remain a subscriber</a> </strong></p>
<p>Clicking on newsletter links is the best way for us to know you are reading TLDR Marketing.
</p>
<p>Please click <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fstay-subscribed%3Fem=silk.theater.56%2540fwdnl.com/2/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/ua9B5xizLMLvB1plh3Lex05Nethp9tSQxg_v0SDiKmA=448">this link</a> to remain a subscriber otherwise we will automatically unsubscribe you within 30 days.</p>
<p></p>
</div>
</td></tr></tbody></table></td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr>
<tr bgcolor=""><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>News & Trends</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.tryprofound.com%2Fblog%2Flinkedin-is-the-most-cited-domain-for-professional-queries-in-ai-search%3Futm_source=tldrmarketing/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/eRa8V64_fk9sfrUeDSB0aD_imVLUowwlVdBreL0NMJw=448">
<span>
<strong>LinkedIn is the most-cited domain for professional queries in AI search (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
LinkedIn has quickly become a major source in AI search. From November 2025 to February 2026, it moved from about the 11th most cited domain on ChatGPT to around 5th. Growth is driven largely by UGC. Posts, articles, and newsletters now account for nearly 35% of LinkedIn citations, up from about 27%. AI systems are increasingly indexing this publishing layer, giving individuals and companies more opportunity to expand visibility and credibility by sharing expertise on the platform.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.adweek.com%2Fbrand-marketing%2F65-of-marketing-jobs-may-not-survive-ai%2F%3Futm_source=tldrmarketing/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/v3DjEMqQYmCWbaM_6ASO2KwkC3sKbtPW25P2O1_4Wb0=448">
<span>
<strong>65% of Marketing Jobs May Not Survive AI (4 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Anthropic's Labor Market Impacts report ranked marketing specialists fifth among 800 occupations most exposed to AI displacement. The vulnerability extends well beyond content creation to research, segmentation, brand strategy, and competitive analysis. This type of work makes up roughly 80% of what marketers do. US marketing job postings fell 7% YoY in Q2 2025, salaries stayed flat in real terms, and hiring of younger workers in exposed roles dropped 14% versus 2022.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🚀</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Strategies & Tactics</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fcarmen-vicente_there-are-three-layers-of-hooks-you-should-ugcPost-7434661692678049792-6dEF%3Futm_source=tldrmarketing/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/m8fxjTzWPu2cCBTQlDxZ-JZ1guJuPxXka9ry3dVx4Rs=448">
<span>
<strong>A Definitive Guide to Video Hooks (1 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Strong social media videos rely on 3 hooks in the first few seconds to capture attention. Start with a text on screen hook that quickly signals what the video will cover, often through a question or cliffhanger. Pair it with a concise spoken hook that includes key words and delivers the message immediately, since viewers decide quickly whether to keep watching. Add a visual hook through movement or editing, such as zooms, transitions, or dynamic framing, to create curiosity and keep the viewer engaged.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fbuffer.com%2Fresources%2Freplying-to-google-reviews%2F%3Futm_source=tldrmarketing/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/0Dl5aa_B9KnugejiaeLWSgYYhWyvAICehrZjzsbYzbc=448">
<span>
<strong>Why Replying to Google Reviews is One of the Highest-ROI Things You Can Do (6 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
88% of consumers are more likely to choose businesses that respond to all reviews and those businesses earning 35% more revenue than average. Consumers also spend up to 49% more at businesses that engage with feedback, and a one-star rating improvement can translate to a 5-9% revenue lift according to Harvard research. With 89% of consumers now expecting responses and 50% put off by templated replies, personalized and timely engagement has shifted from a nice-to-have to a baseline expectation, especially for small businesses.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Resources & Tools</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fannaevansinbox_our-marketing-team-is-moving-to-github-share-7436488170059313152-jQ5O%2F%3Futm_source=tldrmarketing/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/iiyO1vSLh1wapvQupyQea5rh89-4BNEcxgZfENDM3xE=448">
<span>
<strong>Our marketing team is moving to GitHub (1 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The Head of Marketing at BizMachine moved the team's marketing infrastructure from Google Drive to GitHub because their AI-driven workflows had grown too complex for a shared drive. The team manages numerous AI agents, skills, context files, and automations that require reliable collaboration and change tracking. Google Drive lacked version control and structured review, making it difficult to manage updates as the team grew. GitHub provides version history, pull requests, and testing branches, allowing workflows to be updated and tested safely, similar to how engineering teams manage shared infrastructure.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fgetmarketingwithai.substack.com%2Fp%2Fthe-marketers-guide-to-claude-cowork%3Futm_source=tldrmarketing/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/kfFHjgr5K5dMtgu1S7ZKNbAZOoAKhTDZhe6ou1uwZ8k=448">
<span>
<strong>The Marketer's Guide to Claude Cowork Plugins (5 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
This guide explains how the Claude Cowork plugins package pre-built workflows that allow complex tasks to run with minimal setup. Each plugin bundles domain skills, slash commands for specific actions, integrations with tools such as HubSpot, Ahrefs, and background agents that handle multi-step work. The Marketing Plugin includes commands to plan campaigns, review brand voice, and audit SEO.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fapp.sciencesays.com%2Fp%2Fwhen-people-are-most-likely-to-switch-brands%3Futm_source=tldrmarketing/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/uumgo8-lYVz6aMkxr6zKkMan1YBgsKIyHBEqIPabtNY=448">
<span>
<strong>When people are most likely to switch brands (4 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Consumers are most likely to switch brands after they gain some experience in a product category but before they become experts. Analysis of 3.7 million product reviews across nearly 30 years showed that confidence follows an inverted U pattern as experience grows. People were 4.5% more likely to switch makeup brands after reviewing 2 to 10 products, and 54% of people who switched never returned. The research shows that prompting customers to reflect on product quality or benefits can increase confidence and reduce switching.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fproductpicnic.beehiiv.com%2Fp%2Fchecking-an-llm-s-work-is-a-systemic-not-an-individual-problem%3Futm_source=tldrmarketing/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/jFfPS7Zf8GXG9h_xCJLL0-8Gnm8qo-duESsXuA-_NRA=448">
<span>
<strong>Checking an LLM's work is a systemic, not an individual, problem (4 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
LLMs increase output speed but weaken problem definition when teams skip critique and rely on AI-generated prototypes. Tools like ChatGPT spread quickly because they fit workflows that reward speed and visible activity instead of real progress. AI can generate code or designs in seconds, but the output is statistically average and cannot signal when it fails. Humans must review every result, and constant checking increases mental fatigue and burnout. The typical AI prototype workflow lacks a structured design critique, where people question the purpose of a design, examine why decisions were made, and test whether the solution actually solves the user's problem.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fpulse%2Fhow-i-stopped-boring-people-my-content-finding-unique-lee-densmer-jmlxc%2F%3Futm_source=tldrmarketing/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/-QbGBy-0GvjcMSZNj6S0Q_kNmaXYr3nEjEB6yfSi64s=448">
<span>
<strong>How I stopped boring people with my content (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
To make content compelling, focus on finding a specific angle rather than just covering a topic. Avoid “everyday angles” that are common statements your audience has seen many times. Instead, create a “payday angle” by identifying a specific problem your audience faces, uncovering an unexpected or counterintuitive truth about it, and presenting a better path forward. This requires customer research and listening to sales calls. A strong payday angle interrupts expectations and provides insight competitors aren't offering, ensuring your work is noticed.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Quick Links</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fbriangormanh_if-you-want-to-improve-as-an-seo-think-more-activity-7436752115319873536-PhzP%3Futm_source=tldrmarketing/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/_OOa4e05L95u3Nk1uwSUMd0wggMprkPBiDiytSk52Vc=448">
<span>
<strong>To become a better SEO, think like a creator (1 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
15 characteristics of successful creators that can also be applied to SEO.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.creativebloq.com%2Fdesign%2Fadvertising%2Fcool-or-cringe-apples-unhinged-tiktok-videos-are-dividing-fans%3Futm_source=tldrmarketing/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/uRun1v8qHofS3JwCQyphvykDc-CJE2DU53WJ3xqGoiY=448">
<span>
<strong>Apple's unhinged TikTok videos are dividing fans (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Apple wiped its entire TikTok archive and replaced it with a series of surreal and unpolished short clips to highlight the MacBook Neo's color range while leaning hard into Gen Z aesthetics.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Love TLDR? Tell your friends and get rewards!
</p>
</td></tr>
<tr><td class="container" style="padding: 0px 10px 15px;">
<div class="text-block">
Share your referral link below with friends to get free TLDR swag!
</div>
</td></tr>
<tr><td align="left" style="padding: 10px;">
<div class="text-block">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Frefer.tldr.tech%2Fa3b8f9ad%2F5/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/k-GskVfiN9r5DLU8SH7ya_sI6p89ekm2YZDvfAOA_TY=448" style="color: #464ba4; text-decoration: underline;">https://refer.tldr.tech/a3b8f9ad/5</a>
</div>
</td></tr>
<tr></tr>
<tr><td align="left" style="padding:5px 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fhub.sparklp.co%2Fsub_482b1fc4bf79%2F5/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/d_VHbivjmtlKzwgo4VnKKrxBxQqJGJa0e-VQ--2jvBE=448" style="font-size: 16px; line-height: 1.6; padding: 10px 0; display: inline-block; text-decoration: underline;"><span style="mso-text-raise:13pt; text-decoration: underline;">Track your referrals here.</span></a>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to advertise in TLDR? 📰
</p>
<div class="text-block" style="margin-top: 10px;">
If your company is interested in reaching an audience of marketing professionals and decision makers, you may want to <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisecta/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/ghfY-sAl-Wsfarz6T7NmO52CKO4JunZPDVb1Ktsogjk=448"><strong><span>advertise with us</span></strong></a>.
</div>
<br>
<!-- New "Want to work at TLDR?" section -->
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to work at TLDR? 💼
</p>
<div class="text-block" style="margin-top: 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/0zM4bJob43mAFf_wJ_oZrvVMHkFIwwHOmZZEHtbhi1Q=448" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Apply here</strong></a>,
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech%2Fc227b917-a6a4-40ce-8950-d3e165357871/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/lT0fM9_ZyquEvImRYMTO_5Hh7BtuAX7v3ocjXdehOeE=448" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>create your own role</strong></a> or send a friend's resume to <a href="mailto:jobs@tldr.tech" style="color: #0000EE; text-decoration: underline;">jobs@tldr.tech</a> and get $1k if we hire them! TLDR is one of <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Ffeed%2Fupdate%2Furn:li:activity:7401699691039830016%2F/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/oNhUXRcr3q_4A2a21L9SaKqOA2wZhzQ8qKGBOKlAB2Y=448" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Inc.'s Best Bootstrapped businesses</strong></a> of 2025.
</div>
<br>
<div class="text-block">
If you have any comments or feedback, just respond to this email!
<br>
<br> Thanks for reading,
<br>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Falikoh%2F/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/-OwiEFmNJGyLlIqHvvjzmPssc2FBM0kSqHn7CgqXc9I=448"><span>Alison Koh</span></a> & <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Fmaddisalmon%2F/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/eRbFGKVB2D47yllNKehIA7W7ZZIqWHz3ofz3QAf-Kd4=448"><span>Maddi Salmon</span></a>
<br>
<br>
</div>
<br>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block" id="testing-id">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fmanage%3Femail=silk.theater.56%2540fwdnl.com/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/n_3qCXysYID3yewF3OK0zs9FoJ-R-VhBhXzdhYkBDlg=448">Manage your subscriptions</a> to our other newsletters on tech, startups, and programming. Or if TLDR Marketing isn't for you, please <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Funsubscribe%3Fep=1%26l=7dbdbdcb-3e94-11ed-9a32-0241b9615763%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=90899714-1cfd-11f1-8f1f-17f123d540ad%26pt=campaign%26pv=4%26spa=1773226894%26t=1773227145%26s=7013d565048fdc1418cc77bd1c34a9fbd7ba65b37fadda610f36bb3826f41376/1/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/DOdWjEPE1yvk72pG46NYPH902Z0hNbx7DADaBpQJFNE=448">unsubscribe</a>.
<br>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
<img alt="" src="http://tracking.tldrnewsletter.com/CI0/0100019cdc92f9f8-061b7ae6-dd3f-49ca-a124-3acf2f24b86c-000000/fo0CIQIUy3f0_UoKKiaChJUpkzFEDoAhJk8Xtc_gHlU=448" style="display: none; width: 1px; height: 1px;">
</body></html>