<!DOCTYPE html><html lang="en"><head><meta http-equiv="Content-Type" content="text/html charset=UTF-8"><meta charset="UTF-8"><meta name="viewport" content="width=device-width"><meta name="x-apple-disable-message-reformatting"><title>TLDR Marketing</title><meta name="color-scheme" content="light dark"><meta name="supported-color-schemes" content="light dark"><style type="text/css">
:root {
color-scheme: light dark; supported-color-schemes: light dark;
}
*,
*:after,
*:before {
-webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box;
}
* {
-ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;
}
html,
body,
.document {
width: 100% !important; height: 100% !important; margin: 0; padding: 0;
}
body {
-webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; text-rendering: optimizeLegibility;
}
div[style*="margin: 16px 0"] {
margin: 0 !important;
}
table,
td {
mso-table-lspace: 0pt; mso-table-rspace: 0pt;
}
table {
border-spacing: 0; border-collapse: collapse; table-layout: fixed; margin: 0 auto;
}
img {
-ms-interpolation-mode: bicubic; max-width: 100%; border: 0;
}
*[x-apple-data-detectors] {
color: inherit !important; text-decoration: none !important;
}
.x-gmail-data-detectors,
.x-gmail-data-detectors *,
.aBn {
border-bottom: 0 !important; cursor: default !important;
}
.btn {
-webkit-transition: all 200ms ease; transition: all 200ms ease;
}
.btn:hover {
background-color: #f67575; border-color: #f67575;
}
* {
font-family: Arial, Helvetica, sans-serif; font-size: 18px;
}
@media screen and (max-width: 600px) {
.container {
width: 100%; margin: auto;
}
.stack {
display: block!important; width: 100%!important; max-width: 100%!important;
}
.btn {
display: block; width: 100%; text-align: center;
}
}
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
a {
color: inherit !important; text-decoration: underline !important;
}
</style><!--[if mso | ie]>
<style type="text/css">
a {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
a {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
</style>
<![endif]--></head><body class="">
<div style="display: none; max-height: 0px; overflow: hidden;">LinkedIn reach is shrinking, making strategic commenting more effective. Comments over 15 words carry roughly 2X the algorithmic weight </div>
<div style="display: none; max-height: 0px; overflow: hidden;">
<br>
</div>
<table align="center" class="document"><tbody><tr><td valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr class="inner-body"><td>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr class="header"><td bgcolor="" class="container">
<table width="100%"><tbody><tr><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" style="margin-top: 0px;" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div style="text-align: center;">
<span style="margin-right: 0px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%3Futm_source=tldrmarketing/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/vSXaWc5Lf1ppJBcaVb3RNnd4kNC0L_lNgfOc_ZkodmQ=445" rel="noopener noreferrer" target="_blank"><span>Sign Up</span></a>
|<span style="margin-right: 2px; margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisetopnav/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/QWs7Agya0-BFe-p7bzKF8RfS8dF0vRsqCBWVq2Xlpxg=445" rel="noopener noreferrer" target="_blank"><span>Advertise</span></a></span>|<span style="margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Fweb-version%3Fep=1%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=2c53fcda-1131-11f1-8a2a-d7c94122bdc1%26pt=campaign%26t=1771934728%26s=6e20a299d02af4f3d31185b4a89d8cd27159f456086af891a377c28a71ecbdbe/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/iVP9VgKDdxJAGv1RWRhbDELXo4Zmmx7scrtWswGHo2o=445"><span>View Online</span></a></span>
<br>
</span></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="text-align: center;"><span data-darkreader-inline-color="" style="--darkreader-inline-color:#3db3ff; color: rgb(51, 175, 255) !important; font-size: 30px;">T</span><span style="font-size: 30px;"><span data-darkreader-inline-color="" style="color: rgb(232, 192, 96) !important; --darkreader-inline-color:#e8c163; font-size:30px;">L</span><span data-darkreader-inline-color="" style="color: rgb(101, 195, 173) !important; --darkreader-inline-color:#6ec7b2; font-size:30px;">D</span></span><span data-darkreader-inline-color="" style="--darkreader-inline-color:#dd6e6e; color: rgb(220, 107, 107) !important; font-size: 30px;">R</span>
<br>
</td></tr></tbody></table>
<br>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr id="together-with"><td align="center" height="20" style="vertical-align:middle !important;" valign="middle" width="100%"><strong style="vertical-align:middle !important; height: 100%;">Together With </strong>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.wisestamp.com%2Fwebinar-feb-2026%2F%3FUtmsource=paid%26Utmmedium=tldr%2Bdrop%2B2%26Utmcampaign=webinarfeb2026/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/73Jy4ShHuiQS6C3YT3ChTd896EprRYVdaK75E48gDmQ=445"><img src="https://images.tldr.tech/wisestamp.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="Wisestamp"></a></td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;">
<div style="text-align: center;">
<h1><strong>TLDR Marketing <span id="date">2026-02-24</span></strong></h1>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr id="sponsy-copy"><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.wisestamp.com%2Fwebinar-feb-2026%2F%3FUtmsource=paid%26Utmmedium=tldr%2Bdrop%2B2%26Utmcampaign=webinarfeb2026/2/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/AcZ9vCvn1UiDNXsC8CIkQBYSO1yAGaFqpGkJNtcu8u4=445">
<span>
<strong>The secret to a great brand? Small, intentional details (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Every company has the basics: logo, website, social presence. That's the 90%. The brands that win focus on the final 10%: small, intentional details that pleasantly surprise - and leave a lasting impression.<p></p><p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.wisestamp.com%2Fwebinar-feb-2026%2F%3FUtmsource=paid%26Utmmedium=tldr%2Bdrop%2B2%26Utmcampaign=webinarfeb2026/3/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/OWpcx3c01TROdLx28Uo-kd5eqkO0snVBFis2fXqhCnw=445" rel="noopener noreferrer nofollow" target="_blank"><span>Join WiseStamp's webinar</span></a> with Ari Yablok, Head of Brand at Island, where you'll get:</p>
<ul>
<li>Practical tips on how to show up in ways that your ICP (and your competition) aren't expecting</li>
<li><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.wisestamp.com%2Fwebinar-feb-2026%2F%3FUtmsource=paid%26Utmmedium=tldr%2Bdrop%2B2%26Utmcampaign=webinarfeb2026/4/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/0gD4uEFAE4OuBQMTjfFTGF7I00tjec1Jx4Ebjk_rDz8=445" rel="noopener noreferrer nofollow" target="_blank"><span>Useful examples</span></a> of brands that are winning the attention battle, without louder messaging or bigger budgets</li>
<li>Access to a special offer on WiseStamp's leading email signature management platform</li>
</ul>
<p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.wisestamp.com%2Fwebinar-feb-2026%2F%3FUtmsource=paid%26Utmmedium=tldr%2Bdrop%2B2%26Utmcampaign=webinarfeb2026/5/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/-C6esNsGzq9wKRZGlx8BTPnaKdYvFeAB7ip1cD_YP9U=445" rel="noopener noreferrer nofollow" target="_blank"><span>👉 Join live on February 25 at 10am EST</span></a>
</p>
</span></span></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 10px 10px 0px;">
<div class="text-block" style="border: 2px solid red; border-radius: 10px; padding: 0 10px;">
<p><strong><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fstay-subscribed%3Fem=silk.theater.56%2540fwdnl.com/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/OCzPuRm-6ZLAGys8Qly1kVOaJhZTC1Uh_HLLjKUBYwA=445">Click here to remain a subscriber</a> </strong></p>
<p>Clicking on newsletter links is the best way for us to know you are reading TLDR Marketing.
</p>
<p>Please click <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fstay-subscribed%3Fem=silk.theater.56%2540fwdnl.com/2/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/7DBVQlEXPHjUM3zcSYciS8WzSTUNC0fgj5YiehCGsGo=445">this link</a> to remain a subscriber otherwise we will automatically unsubscribe you within 30 days.</p>
<p></p>
</div>
</td></tr></tbody></table></td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr>
<tr bgcolor=""><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>News & Trends</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.socialmediatoday.com%2Fnews%2Fbrands-see-biggest-growth-on-tiktok-but-organic-reach-is-slowing-on-instagr%2F812789%2F%3Futm_source=tldrmarketing/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/jShNh8uLog7nuKQbiJegEuZTK9_5ddJ0ar2HgbFv3io=445">
<span>
<strong>Brands see biggest growth on TikTok but organic reach is slowing on Instagram (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
TikTok is delivering the strongest audience growth, with median follower counts rising over 200% year over year and generating high engagement per post. Instagram continues to post steady follower gains, but organic reach is declining across all formats, limiting its growth upside. Facebook remains largely flat in follower growth while still anchoring overall audience scale. The data suggests TikTok is emerging as the primary discovery engine, while Instagram and Facebook function as reach stabilizers rather than accelerators.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.growth-memo.com%2Fp%2Fai-seo-is-a-change-management-problem%3Futm_source=tldrmarketing/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/gm4jbrh4LxoE-pVp5DgOUvEEMkQVdUX5wTgVa04eofI=445">
<span>
<strong>AI-SEO is a change management problem (7 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
AI SEO efforts fail mainly because of organizational misalignment, not weak tactics or tools. Readiness and change management drive success, and fewer than one-third of teams sustain performance improvements during major shifts. About 70% of AI implementation hurdles relate to people and process issues, while only about 10% are purely technical. 84% of marketers say their LLM visibility measurement is inaccurate. Strong change management can create an 8X improvement in success, and firms using key transformation factors can raise success rates from 30-80%. Teams need to treat SEO leaders as change agents before deploying AI-SEO tactics.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftechcrunch.com%2F2026%2F02%2F22%2Fcan-the-creator-economy-stay-afloat-in-a-flood-of-ai-slop%2F%3Futm_source=tldrmarketing/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/3VAIN-RrlYaRIUV5qThyI9Mk_NsU8W-aqUA4I5oRvRM=445">
<span>
<strong>Can the creator economy stay afloat in a flood of AI slop? (5 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The creator economy is entering a new phase as leading YouTubers expand into consumer products and venture-backed businesses. At the same time, generative video tools are accelerating content production, increasing the risk of saturation and IP conflicts. AI may make breakout growth harder for emerging creators. Monetization will depend less on views alone and more on owned products and direct audience relationships.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🚀</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Strategies & Tactics</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fstartupgtm.substack.com%2Fp%2Fcomment-os%3Futm_source=tldrmarketing/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/EbJE-YaGyJfRHWJ-ykXjY97jM6EDkDXfBShtv10obS8=445">
<span>
<strong>I get 3x more inbound from comments than posts (17 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
LinkedIn reach is shrinking, making strategic commenting more effective than posting for visibility and inbound. Comments over 15 words carry roughly 2X the algorithmic weight. Consistent 15 minute daily commenting generated 3-4X more inbound conversations in six months and took 40% less time because comments tap into existing distribution. The most effective comments add relevant experience or sharp questions, while AI-sounding replies get suppressed.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.marketingideas.com%2Fp%2Fthe-whole-internet-cried-over-a-baby%3Futm_source=tldrmarketing/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/Vq2gXAK1kOPADtiK-bR-f68jg92mPzTrt7FserbnYIg=445">
<span>
<strong>Punch the monkey and a $0 marketing masterclass (4 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
IKEA's social media manager, Elissa Wardrop, turned a viral baby monkey story into a marketing win by acting fast. She took a real-time photo of the IKEA toy Punch used, bypassed approvals, and reinforced the brand's role by donating first, earning authentic “story permission” before promotion, and the post drove massive engagement. Daily updates kept the audience engaged, showing how a single post can become a series that builds connection and sustained attention.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Resources & Tools</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwistia.com%2Fexplore%2Fai-video-trends%3F%26utm_source=TLDR%26utm_medium=newsletter%26utm_campaign=aireport/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/t8hfhD63haQ-NImW2WRC2frDc6WlqsX8vmf0h2v8BQA=445">
<span>
<strong>How marketers are using AI to make better videos faster, not just boost volume (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
When everyone can churn out videos with AI, volume won't set you apart. Wistia's new <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwistia.com%2Fexplore%2Fai-video-trends%3F%26utm_source=TLDR%26utm_medium=newsletter%26utm_campaign=aireport/2/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/_WT8qZVkHqsNZqbJN0-E11C4JUpOxHW77cz-K-y3zao=445" rel="noopener noreferrer nofollow" target="_blank"><span>AI Video Marketing Trends</span></a> report shows how AI is being used to make better videos faster, rather than just producing more content. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwistia.com%2Fexplore%2Fai-video-trends%3F%26utm_source=TLDR%26utm_medium=newsletter%26utm_campaign=aireport/3/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/_ceJ0uecmR6_fLI3ZNy5yHMkpRgKevhkeSUVA1YydNY=445" rel="noopener noreferrer nofollow" target="_blank"><span>Read the report</span></a> to see how AI can handle the grunt work so you can be creative
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fmaven.com%2Fp%2F97cb7d%2Fhow-to-write-an-unignorable-email%3Futm_source=tldrmarketing/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/LavhLcTFlxFlgkGMvnLWlgWm3allrNggVpmQyrMJQcY=445">
<span>
<strong>How to Write an Unignorable Email (Webinar)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Carly Valancy, founder of Reach Out Party, will share the 3 levers of her Unignorable Email Framework at this webinar. She'll also talk about how to feel confident cold emailing the people you don't feel "ready" to connect with and build a repeatable networking process. The event will take place on February 25 at 9 AM PT.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fchris-long-marketing_technical-seo-tip-by-enabling-screaming-activity-7431708698667921408-NUr4%3Futm_source=tldrmarketing/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/aAedMuN5JzwuVGzFK5m3z27hpbhY0XubvLUV7WMS8z4=445">
<span>
<strong>How to know your content renders at scale (1 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Enabling JavaScript crawling in Screaming Frog captures fully rendered screenshots of every page on a site. This provides a scalable view of how content displays. Instead of testing pages individually, Screaming Frog automates the process by configuring the spider to render JavaScript, enabling page screenshots, running the crawl, and reviewing each page's rendered view in the HTML report. This approach helps identify rendering issues across key pages and templates and highlights where JavaScript or AI tools might struggle to index content accurately.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fread.first1000.co%2Fp%2Fthe-case-for-humans%3Futm_source=tldrmarketing/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/pgrCaHJzjdnhYVckVaO4TGtTd9X5GNNknHes54LKg00=445">
<span>
<strong>The Case For Humans (6 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
AI doesn't care about outcomes. An agent can pass tests and generate endless code, yet if the product breaks or users leave, the human is still accountable. Speed creates opportunity, but it is not a moat. When building becomes cheap, customers stop rewarding effort and start rewarding what is hard to copy. Infinite output does not create a durable advantage because real advantage comes from nonobvious bets and hard tradeoffs. As AI floods the world with personalized content, shared experiences and community grow more valuable because trust and belonging cannot be automated.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.wordstream.com%2Fblog%2Fgoogle-ads-account-study%3Futm_source=tldrmarketing/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/xh2dzLVcRpaiQvB97WeDPefpHP3u0AOJuB3rkkS6l1A=445">
<span>
<strong>7 Surprising Findings From Our Study of 15K+ Google Ads Accounts (7 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
This study shows widespread inefficiency in paid search, with the average account wasting more than $1K per month and over a quarter recording no conversions within a 90-day window. Only 22% of accounts maintain a Quality Score of 7 or higher, and 36% fall below 4, highlighting structural weaknesses across industries. Smaller spenders outperform larger budgets in conversion efficiency, challenging the assumption that scale drives results. The strongest accounts rely on tighter segmentation and negative keywords, which correlate with nearly 3X higher conversion rates.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Quick Links</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwersm.com%2Fgen-z-is-fueling-an-ipod-comeback%2F%3Futm_source=tldrmarketing/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/edwQ4bkycFGW1tFnuf84aMp3DkvwghnKiz-OhXx4v6o=445">
<span>
<strong>Gen Z Is Fueling an iPod Comeback (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Gen Z is reviving the iPod as a distraction-free alternative to smartphones.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Ftasbober_b2b-buyers-expect-a-relevant-landing-page-activity-7431685507849416704-RygS%3Futm_source=tldrmarketing/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/kgzUDVyFNI-FTRhTO_AIi-Q5CQEP2_9UZLEIi31JSNY=445">
<span>
<strong>B2B Landing Page Templates with 7 Evergreen Modules (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
A modular landing page includes the hero, problem, proof points, FAQ, and a clear CTA.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Love TLDR? Tell your friends and get rewards!
</p>
</td></tr>
<tr><td class="container" style="padding: 0px 10px 15px;">
<div class="text-block">
Share your referral link below with friends to get free TLDR swag!
</div>
</td></tr>
<tr><td align="left" style="padding: 10px;">
<div class="text-block">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Frefer.tldr.tech%2Fa3b8f9ad%2F5/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/C3HeK_z4hAtJzrcdzHxH5IYpsLF8tM-kOKagJ6nKJnE=445" style="color: #464ba4; text-decoration: underline;">https://refer.tldr.tech/a3b8f9ad/5</a>
</div>
</td></tr>
<tr></tr>
<tr><td align="left" style="padding:5px 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fhub.sparklp.co%2Fsub_482b1fc4bf79%2F5/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/gJl_oIs2qD2ou5fUpOUDfGV-TDm0HanNLjJOPpxd--k=445" style="font-size: 16px; line-height: 1.6; padding: 10px 0; display: inline-block; text-decoration: underline;"><span style="mso-text-raise:13pt; text-decoration: underline;">Track your referrals here.</span></a>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to advertise in TLDR? 📰
</p>
<div class="text-block" style="margin-top: 10px;">
If your company is interested in reaching an audience of marketing professionals and decision makers, you may want to <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisecta/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/nqWkDzN47uWVtxX9NrNhQs2yXxeKb31H0Y2U86OJ-FY=445"><strong><span>advertise with us</span></strong></a>.
</div>
<br>
<!-- New "Want to work at TLDR?" section -->
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to work at TLDR? 💼
</p>
<div class="text-block" style="margin-top: 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/QD_c1Tdv6RqrHsAxzwABIBF-xdeRYpRIjAnOTrD0sCk=445" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Apply here</strong></a>,
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech%2Fc227b917-a6a4-40ce-8950-d3e165357871/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/aBebY4V1u_9QgkXhWAXKAbjGeWAxs7lAsAh77C2oRFM=445" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>create your own role</strong></a> or send a friend's resume to <a href="mailto:jobs@tldr.tech" style="color: #0000EE; text-decoration: underline;">jobs@tldr.tech</a> and get $1k if we hire them! TLDR is one of <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Ffeed%2Fupdate%2Furn:li:activity:7401699691039830016%2F/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/rTGUZKPN9GrbZOqJgEsfNnlUP5ASTlDSI39G3PZk4S0=445" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Inc.'s Best Bootstrapped businesses</strong></a> of 2025.
</div>
<br>
<div class="text-block">
If you have any comments or feedback, just respond to this email!
<br>
<br> Thanks for reading,
<br>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Falikoh%2F/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/sL5_1bHp_-6O6B-quP_p5a_65EbVAic7KvO3pGedgDc=445"><span>Alison Koh</span></a> & <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Fmaddisalmon%2F/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/Al_YN-rMaO3NZIzkStnV_bCr-W6eTQDA_9R23x-YpF0=445"><span>Maddi Salmon</span></a>
<br>
<br>
</div>
<br>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block" id="testing-id">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fmanage%3Femail=silk.theater.56%2540fwdnl.com/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/hLYNlS9Jd1d5Np-hKg84DvQYniHPHqxCELMizVS_5PM=445">Manage your subscriptions</a> to our other newsletters on tech, startups, and programming. Or if TLDR Marketing isn't for you, please <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Funsubscribe%3Fep=1%26l=7dbdbdcb-3e94-11ed-9a32-0241b9615763%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=2c53fcda-1131-11f1-8a2a-d7c94122bdc1%26pt=campaign%26pv=4%26spa=1771934482%26t=1771934728%26s=1160ad199c9185953f1a44fe4e5569fbd74c9252d940d50ecd32be76c96ed326/1/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/Pz0xBPfzu-1sOZYXbTEFRKR68ejzOEeLGN3s6Qzr2zM=445">unsubscribe</a>.
<br>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
<img alt="" src="http://tracking.tldrnewsletter.com/CI0/0100019c8f8a4052-4b3f77d4-e270-47b0-94f3-91d7d060d91a-000000/4gZ6D45DC5aQp_9-2Xi4r8vLEdbWEkZxzHBedU1pnsQ=445" style="display: none; width: 1px; height: 1px;">
</body></html>