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<div style="display: none; max-height: 0px; overflow: hidden;">Consumer AI is evolving toward TV as digital behavior shifts to video. Facebook, Instagram, YouTube, and podcasts are dominated by passive viewing </div>
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<h1><strong>TLDR Marketing <span id="date">2026-01-13</span></strong></h1>
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<strong>Agents that don't suck (Sponsor)</strong>
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Most AI agents never make it past the pilot. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Flinks.tldrnewsletter.com%2FYplRYs/3/0100019bb73ecf5b-48788fcf-a6b0-426d-a3e8-2996d66047e2-000000/uIYPFTNAA2v0029HGyi8ND2zs_ovq1b2WAepQPhPxX4=439" rel="noopener noreferrer nofollow" target="_blank"><span>Agent Bricks by Databricks</span></a> helps you build agents that actually work — accurate, reliable and grounded in your data.
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<p>It gives you a clear read on quality: automatic evaluation, scores tied to your goals and human feedback to keep improving accuracy. No guesswork. No generic benchmarks.</p>
<p>It's <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Flinks.tldrnewsletter.com%2FYplRYs/4/0100019bb73ecf5b-48788fcf-a6b0-426d-a3e8-2996d66047e2-000000/6N_smVSNWYo-_Uq0OTihLSeTQ5r_Sgfc_6SqrK_MoHY=439" rel="noopener noreferrer nofollow" target="_blank"><span>AI built for how your business runs</span></a>. Agent Bricks delivers agents ready for real work — the kind that grows your business and builds your brand.</p>
<p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Flinks.tldrnewsletter.com%2FYplRYs/5/0100019bb73ecf5b-48788fcf-a6b0-426d-a3e8-2996d66047e2-000000/ClV0LdTjuFDYehMnYTv_Y26EWophYAeAGF1lXH8YpZw=439" rel="noopener noreferrer nofollow" target="_blank"><span>See why it's worth your time</span></a>
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<h1><strong>News & Trends</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.practicalecommerce.com%2Fearly-ai-signals-from-holiday-sales%3Futm_source=tldrmarketing/1/0100019bb73ecf5b-48788fcf-a6b0-426d-a3e8-2996d66047e2-000000/LmHNGkXxE-wEFP1z3G6bWppJ_jWRhJg0UpAadjYEImI=439">
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<strong>Early AI Signals from Holiday Sales (4 minute read)</strong>
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Direct AI-driven ecommerce traffic remained small despite fast growth last year. US online holiday sales hit $257.8B, up 6.8%. Salesforce estimated that AI influenced 20% of Christmas retail spending. Adobe reported a 693% jump in AI-driven traffic, but the gains came from small baselines, and it did not share AI's share of total traffic or revenue. Most AI referrals came from desktop at 73% and concentrated in research-heavy categories like electronics and appliances. AI is affecting consideration more than clicks or final purchases.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.marketingdive.com%2Fnews%2Fhow-rising-retail-brands-use-influencers-to-combat-digital-overload%2F809305%2F%3Futm_source=tldrmarketing/1/0100019bb73ecf5b-48788fcf-a6b0-426d-a3e8-2996d66047e2-000000/OaiSH3N7VmDJLdgYSmt1VvcnGML4Yhw7-iEAArY9jK4=439">
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<strong>How rising retail brands use influencers to combat digital overload (3 minute read)</strong>
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Rising retail brands are leaning on influencers and everyday creators to cut through digital fatigue. They're using community-driven content to amplify organic moments. Authentic creator networks help brands capitalize on unexpected virality and reach consumers who are weary of traditional ads. Beyond Yoga and Mejuri now treat community as a core function. They're tapping niche creators and turning strong organic posts into paid media. Demand for human-centered creators is growing.
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<h1><strong>Strategies & Tactics</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fzack-notes-7600152a_vibe-coding-tip-fine-tune-an-llm-on-your-activity-7416486660059627520-e2JY%3Futm_source=tldrmarketing/1/0100019bb73ecf5b-48788fcf-a6b0-426d-a3e8-2996d66047e2-000000/luowaauaoRwm8Glp7abbg87wqFJqwuhgmboNUCX2Sfc=439">
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<strong>Vibe coding tip: Fine-tune an LLM on your LinkedIn posts with Claude Code (1 minute read)</strong>
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Collect at least 50 LinkedIn posts and convert them into JSONL training data using the Claude browser extension. Use Claude to validate the JSONL file and then kick off a Python script to start fine-tuning your model. Generate new LinkedIn posts in your voice by prompting the model with topics. Refine its output by giving the model feedback and asking it to adjust the system prompt.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Frobertbrandl_bot-clicks-in-newsletters-are-real-and-activity-7416436446565310465-FyMe%3Futm_source=tldrmarketing/1/0100019bb73ecf5b-48788fcf-a6b0-426d-a3e8-2996d66047e2-000000/47Rop89rwkUtmjGcOUgTYrNCiRBf158vwNasKi7yqzg=439">
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<strong>Find bot clicks in your emails (1 minute read)</strong>
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Add a random link to a period at the end of one paragraph to roughly measure how many bot clicks are inflating your reporting.
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<h1><strong>Resources & Tools</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2Fcase-studies%2Fplaid-adds-382k-in-pipeline-with-tldr-campaign-their-best-direct-buy-yet%2F%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=secondary01132026/1/0100019bb73ecf5b-48788fcf-a6b0-426d-a3e8-2996d66047e2-000000/kKH3iVahM5LD2oTl_tkOaGOdnyOE9k0DivsUX171rb0=439">
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<strong>Plaid adds $382k in pipeline with TLDR campaign (Sponsor)</strong>
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Plaid achieved their best-performing direct buy to date, adding $382k in pipeline, earning 70 leads, and achieving 20.1x ROI. This case study breaks down their strategy, results, and example ads. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2Fcase-studies%2Fplaid-adds-382k-in-pipeline-with-tldr-campaign-their-best-direct-buy-yet%2F%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=secondary01132026/2/0100019bb73ecf5b-48788fcf-a6b0-426d-a3e8-2996d66047e2-000000/hu_tTPsUR8wC6xAANrGjThHZQcmhJYZnMcQcpmgjyF8=439" rel="noopener noreferrer nofollow" target="_blank"><span>Read the Plaid case study.</span></a>
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<strong>Defining, Measuring & Winning With Quality Content in 2026 (Webinar)</strong>
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Three SEO experts will discuss how to define "good content" for search beyond traffic and rankings. They'll share frameworks for building and measuring high-quality content and site-wide UX and technical issues that can hold great content back. The free event will take place on January 15 at 10 AM PT.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fmashable.com%2Farticle%2Fgoogle-ai-shopping-tools%3Futm_source=tldrmarketing/1/0100019bb73ecf5b-48788fcf-a6b0-426d-a3e8-2996d66047e2-000000/VDUoD-lTW1TSaxYG6bc37Dvv1mpWtioCWTteNNW3fgY=439">
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<strong>Google's new tech will let you buy stuff directly from an AI chatbot (2 minute read)</strong>
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</a>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Google's Universal Commerce Protocol is a new open standard that allows users to complete purchases directly inside AI chatbot conversations. Built with retailers like Shopify, Walmart, and Wayfair, the system enables shoppers to browse, select, and buy products without leaving the chat interface. Payments will run through Google Pay with shipping details pulled from Google Wallet.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.marketingdive.com%2Fnews%2Fdisney-unveils-tiktok-like-vertical-video-ai-video-generation-tool%2F809269%2F%3Futm_source=tldrmarketing/1/0100019bb73ecf5b-48788fcf-a6b0-426d-a3e8-2996d66047e2-000000/XVLu0KUu77Ab10TiqjGInBFL0_P7FKr0GzzQKKu46HE=439">
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<strong>Disney unveils TikTok-like vertical video, AI video generation tool (2 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Disney is rolling out a TikTok-style vertical video format across its digital platforms. It's expanding beyond ESPN into news and entertainment to drive more frequent, daily engagement. The company has introduced an AI video generation tool that lets advertisers create and version ads from existing brand assets, plus an AI-powered planning tool that captures objectives, audience intent, timing, and constraints.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.digitalnative.tech%2Fp%2Feverything-is-tv-and-nothing-is-tv%3Futm_source=tldrmarketing/1/0100019bb73ecf5b-48788fcf-a6b0-426d-a3e8-2996d66047e2-000000/Sp4cx2VUv5myDNiPukalfotAsXhnum-lHbUGn2xcNAU=439">
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<strong>Everything Is TV and Nothing Is TV (6 minute read)</strong>
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Consumer AI is evolving toward TV as digital behavior shifts to video. Facebook, Instagram, YouTube, and podcasts are dominated by passive viewing. As generative media improves, AI products will resemble TV through personalized and endless shows. At the same time, AI will drive major cost declines across industries by automating labor and turning services into software, similar to how TV prices fell 98% since 2000. These efficiency gains follow Jevons' Paradox, where lower costs raise demand and expand markets rather than replace them.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.marketingbrew.com%2Fstories%2F2026%2F01%2F12%2Fperplexity-amazon-lawsuit-agentic-AI-retail-media%3Futm_source=tldrmarketing/1/0100019bb73ecf5b-48788fcf-a6b0-426d-a3e8-2996d66047e2-000000/twfZJe1C09R3mNdKRKovX5bK7ZPXpsswtysNSoGsKs8=439">
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<strong>What the Perplexity-Amazon lawsuit could mean for digital advertising (3 minute read)</strong>
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Amazon's lawsuit against Perplexity AI centers on whether agentic shopping tools undermine ad-supported commerce by bypassing promotions and brand-controlled experiences. Amazon claims Perplexity's Comet agent poses security risks and disguises automated activity as human behavior. Perplexity argues the real issue is lost advertising exposure when AI agents shop instead of people. If agents transact without seeing ads, retailers risk losing both media revenue and direct customer relationships.
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<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
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<h1><strong>Quick Links</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.adweek.com%2Fsocial-marketing%2Ffrom-trending-sound-to-43-million-legal-receipt%2F%3Futm_source=tldrmarketing/1/0100019bb73ecf5b-48788fcf-a6b0-426d-a3e8-2996d66047e2-000000/Ca_I9Y_W6jkxPoAlKNXlMf5pSsnk57J-IF8IL6PoxRY=439">
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<strong>From Trending Sound to $43 Million Legal Receipt (3 minute read)</strong>
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Don't use trending audios without licensed workflows.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fleedensmer_ive-spent-a-lot-of-time-with-clients-writing-share-7416546289451978753-D0Ag%3Futm_source=tldrmarketing/1/0100019bb73ecf5b-48788fcf-a6b0-426d-a3e8-2996d66047e2-000000/le22reqTZsIav2noYa8sam5eMfLS9dzrSvhskNiTgWE=439">
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<strong>Corporate vs. Personal Handles (1 minute read)</strong>
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Use personal handles of trusted thought leaders instead of corporate accounts to reach your audience.
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