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<div style="display: none; max-height: 0px; overflow: hidden;">AI search optimization now depends on entering retrieval windows, earning citations, and building user trust as search shifts to single answers </div>
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<h1><strong>TLDR Marketing <span id="date">2026-01-07</span></strong></h1>
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<strong>Chaos is so last year. Find calm in the marketing storm with Asana (Sponsor)</strong>
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With the new year comes a clean slate, and there's no better time to set up your team to thrive with <a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-010726/3/0100019b9858b1ea-f1e08a0d-06d1-475c-b85c-dde09a193bd4-000000/vVIk1LxAbJHF7GmWrnIrE3gkiHpA405oXYfCRTaMmCQ=439" rel="noopener noreferrer nofollow" target="_blank"><span>Asana</span></a>:
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<li><strong>Connect marketing work to revenue</strong>. Because engagement alone isn't enough.</li>
<li><strong>Have a 22% more productive new year</strong>. That's the <a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-010726/4/0100019b9858b1ea-f1e08a0d-06d1-475c-b85c-dde09a193bd4-000000/KkACYi0Lwo-ZgRxDIfypsorniCNRCP1iEbUDkGh1IjQ=439" rel="noopener noreferrer nofollow" target="_blank"><span>boost Asana gives to your marketing</span></a> productivity, according to an IDC study.</li>
<li><strong>Launch campaigns faster</strong>. Ditch the disjointed delivery, find a single source of truth, and coordinate smoothly.</li>
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<h1><strong>News & Trends</strong></h1>
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<strong>Experts predict the top social marketing trends of 2026 (5 minute read)</strong>
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Audiences are tired of automated content and want originality. AI is expected to support teams behind the scenes rather than drive visible output. Distinct brand voices are replacing performative chaos with more focus on episodic formats and platform-native ideas. Social is increasingly linked to IRL experiences, and creator partnerships are becoming deeper, longer-term, and more human.
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<strong>Reports Suggest That OpenAI May Be Looking to Acquire Pinterest (2 minute read)</strong>
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OpenAI is rumored to be pursuing Pinterest to access richer human behavior data, especially around product search trends. The move would give it a stronger foundation for AI-powered shopping experiences and better monetization through ad placements. Pinterest brings over 600 million users and a robust search engine optimized for visual discovery, which could become a core part of OpenAI's data infrastructure. This signals a shift toward direct data ownership rather than relying on costly licensing deals.
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<strong>What you need to do to be seen and grow on social (3 minute read)</strong>
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Social growth now comes from doing less, not more. This guide includes a cheat sheet breaking down how algorithms work. Content must serve both new audiences discovering you and existing followers returning to your feed. Be findable through clear topics and keywords, and build recognizable formats that people remember. Treat every post as a value exchange.
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<strong>SEO & AI Tip: Use Google's Antigravity to act as your Google Quality Raters Guidelines Agent (1 minute read)</strong>
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Build an AI agent in Gemini by using a markdown copy of the Google Quality Rater Guidelines as the agent's core knowledge source. Convert that document into a strict auditing checklist, then have it review a target keyword SERP and a landing page in Chrome against the checklist. Generate a scored markdown report that maps performance to “Needs Met” and E-E-A-T criteria. Run the same process on the top-ranking page and compare gaps in authorship signals, content depth, and navigation quality.
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<strong>Resolve to end the campaign chaos this year with Asana (Sponsor)</strong>
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A deadline slips. Now you're updating your spreadsheet, your calendar, your deck, and sending three Slack messages. <a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fuses%2Fcampaign-management%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv2short_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-secondary-010726/2/0100019b9858b1ea-f1e08a0d-06d1-475c-b85c-dde09a193bd4-000000/cwHVnB7XDx95Z2VoLqqRYsktzM148_nlty2nhKoveXs=439" rel="noopener noreferrer nofollow" target="_blank"><span>Asana</span></a> keeps your timelines, assets, and stakeholder feedback in one place. <a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fuses%2Fcampaign-management%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv2short_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-secondary-010726/3/0100019b9858b1ea-f1e08a0d-06d1-475c-b85c-dde09a193bd4-000000/cvl8TSfgJ07uggfJfimpkJS6nGg08RiYTPQxQ_Ec5Ec=439" rel="noopener noreferrer nofollow" target="_blank"><span>Try it for free →</span></a>
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AI search optimization now depends on entering retrieval windows, earning citations, and building user trust as search shifts to single definitive answers. ChatGPT sends at most 4% of current organic referral traffic, yet AI answers increasingly replace result lists, making visibility critical even without clear value attribution. Fast servers under 200ms matter because sites under 1s load get 3x more Googlebot requests, and LLM retrieval windows are even tighter. Citation rates remain low since 24% of ChatGPT responses fetch no online content, and Gemini omits clickable citations in 92% of answers. Trust and selection improve through structured content, updates within 3 months, strong third-party mentions, and top-10 Google rankings.
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<h1><strong>Quick Links</strong></h1>
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<strong>Wiz's top-performing ad (1 minute read)</strong>
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