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<div style="display: none; max-height: 0px; overflow: hidden;">A/A testing helps verify that A/B testing tools are functioning correctly by splitting traffic between identical pages to check for data accuracy </div>
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<h1><strong>TLDR Marketing <span id="date">2026-01-06</span></strong></h1>
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<strong>92% of marketing C-suite say their teams work better together with Asana (Sponsor)</strong>
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Great marketers are agile, adaptable, and focused on getting results—and they deserve a work management platform that does the same. That's why Asana is built for the way marketing teams want to work today.<p></p><p>Teams that choose <a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-010626/3/0100019b933240ab-13b9a906-33a7-402e-b8d5-67548e6dbb56-000000/Ai2ZGXN0v25HTW4IVWRETntOLRZJzbFuCUFqoL0uOhM=438" rel="noopener noreferrer nofollow" target="_blank"><span>Asana</span></a> see the difference:</p>
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<li>Users report 3x high-priority work completed on time (IDC research)</li>
<li>Marketing teams report a 22% increase in production (IDC research)</li>
<li>92% of marketing leaders say their teams work better together</li>
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<p>Ready to uplevel your marketing work? <a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-010626/4/0100019b933240ab-13b9a906-33a7-402e-b8d5-67548e6dbb56-000000/zwCvQ7OW2xchiCoqbnI-4aqK_vXLrkaKzOYe905LpY0=438" rel="noopener noreferrer nofollow" target="_blank"><span>Create a free account</span></a> to see how Asana unites marketers around common goals, automates busywork, and expedites campaign delivery.
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<h1><strong>News & Trends</strong></h1>
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<strong>Here's What Amazon Is Telling Advertisers Behind Closed Doors (3 minute read)</strong>
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Amazon is telling advertisers it will anchor 2026 plans on authenticated reach, programmatic simplicity, live sports, and applied AI. It claims its Authenticated Graph can connect advertisers to 90% of US households across the open internet using verified signals. The company is pushing Amazon DSP as a single buying tool that unlocks premium partners like Netflix and Disney programmatically. Live sports is a growth driver as Prime Video saw a 40% increase in Black Friday advertisers and nearly 50% growth from non-endemic brands year over year.
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<strong>Instagram Head Adam Mosseri Sees Creator Value Rising As AI Floods Social Feeds (4 minute read)</strong>
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Adam Mosseri predicts that creators' value will rise because credibility will outweigh technical quality. Authenticity is becoming scarce, and audiences will prioritize work tied to an individual. Instagram is shifting toward raw, informal content that signals real authorship while deprioritizing templated or mass-produced posts.
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<h1><strong>Strategies & Tactics</strong></h1>
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<strong>What Is an A/A Test And When Do I Have To Run One? (10 minute read)</strong>
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A/A testing helps verify that A/B testing tools are functioning correctly by splitting traffic between identical pages to check for data accuracy and randomness. It builds confidence in test results by revealing baseline conversion rates and natural variance, critical for interpreting future experiments. While not designed to uncover new insights, A/A tests are valuable for validating tools, identifying setup errors, and estimating sample sizes.
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<strong>8 Internal Comms Ideas (1 minute read)</strong>
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People are leaning into nostalgia with advice columns, hotlines, and hyper-specific day-in-the-life profiles. Teams are asking for replies in emails and actually following up, while survey results are shared alongside immediate action items. Managers get their own channels for early updates, holidays come with real expectations like logging off, and customer stories make everyone feel proud. Some teams are even testing messaging with custom GPTs and doing year-in-review videos with team commentary.
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<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
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<h1><strong>Resources & Tools</strong></h1>
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<strong>Break free from marketing swirl in 2026 (Sponsor)</strong>
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Running marketing campaigns is hard enough without siloed information dragging everything down. Marketers who choose <a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fuses%2Fcampaign-management%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv2short_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-secondary-010626/2/0100019b933240ab-13b9a906-33a7-402e-b8d5-67548e6dbb56-000000/twBEWPQgP-voP4dEgTLL8SxVjOi0wsE-p5_8r5HtpAU=438" rel="noopener noreferrer nofollow" target="_blank"><span>Asana</span></a> launch faster, work better together, and get more done. <a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fuses%2Fcampaign-management%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv2short_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-secondary-010626/3/0100019b933240ab-13b9a906-33a7-402e-b8d5-67548e6dbb56-000000/dwzaBsYlXO3jEGgshAyfkw7r684nztYB4tx8xr-HM2A=438" rel="noopener noreferrer nofollow" target="_blank"><span>Make every campaign count with Asana</span></a>. Try for free→
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<strong>Zapier's CEO shares his personal AI stack (42 minute podcast)</strong>
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Zapier's CEO, Wade Foster, embeds AI across key operations using tools like Granola, which records and transcribes meetings, allowing him to analyze cultural patterns and generate interview rubrics. Foster builds Zapier Agents that evaluate candidates based on transcripts, job descriptions, and cultural fit, then email structured hiring recommendations. He uses Copilot to tune these prompts, including adding feedback on interview quality and surfacing missing questions. For sourcing talent, he taps Grok to find niche creators or “chronically online” users discussing automation, targeting low-follower experts outside major tech hubs for roles like social media.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fthedailytechfeed.com%2Ftangle-social-app-aims-to-heal-social-media-wounds-with-29m-funding-from-west-co-venture%2F%3Futm_source=tldrmarketing/1/0100019b933240ab-13b9a906-33a7-402e-b8d5-67548e6dbb56-000000/jZPtQFnhgx9N0JB-sp6yS3f5Lo4-rSAy70L1kcFTu1w=438">
<span>
<strong>Tangle Social App Aims to Heal Social Media Wounds (3 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Tangle is a new social app developed by Twitter and Pinterest co-founders through their venture, West Co. The platform encourages users to share daily intentions and focus on personal growth rather than algorithm-driven engagement. Designed as a response to the mental health impacts of traditional social media, Tangle focuses on intentionality. It is currently in invite-only beta and part of a broader movement toward healthier digital experiences.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fdejan.ai%2Fblog%2Fhow-big-are-googles-grounding-chunks%2F%3Futm_source=tldrmarketing/1/0100019b933240ab-13b9a906-33a7-402e-b8d5-67548e6dbb56-000000/NRBZ4_3Up3yM_fAcijOtFdwfr---OnTHv_X76XXHATY=438">
<span>
<strong>How big are Google's grounding chunks? (2 minute read)</strong>
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Google uses a fixed grounding budget of about 2,000 words per query, and page length does not increase that limit. It splits this budget by relevance rank, where the #1 source gets about 531 words or 28% and the #5 source gets about 266 words or 13%. Most pages receive about 377 words, and 77% of pages fall between 200 and 600 words selected. Coverage drops as pages get longer, since pages over 2,000 words average about 13% coverage and grounding plateaus near 540 words. Concise and dense content is more effective than long pages.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.marketing-interactive.com%2Finterview-how-pantone-translates-global-moods-into-colour%3Futm_source=tldrmarketing/1/0100019b933240ab-13b9a906-33a7-402e-b8d5-67548e6dbb56-000000/nXOvmYfCWySHWnUMOkRrdfGoSA6M2-MBaAeTR0c_8yk=438">
<span>
<strong>How Pantone translates global moods into colour (3 minute read)</strong>
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Pantone selects its Colour of the Year through human-led research that reflects global moods rather than short-term trends. For 2026, it chose Cloud Dancer, a neutral white that signals a desire for creative reset.
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<span>
<strong>TikTok Takes More Action to Protect Shoppers from Fraud (2 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
TikTok is increasing fraud and IP enforcement to build trust for in-stream shopping outside China. From January to June 2025, it removed 30X more products through proactive checks than after reports. Its IPR decisions were correct in over 89% of cases. Stronger protection matters because 23% of adults globally have lost money to online scams.
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<h1><strong>Quick Links</strong></h1>
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<strong>How to navigate the diminishing performance of paid ads (1 minute read)</strong>
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Growth comes from balancing direct response with brand to grow owned and organic acquisition and reduce reliance on paid traffic and discounts.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fandreasja_here-are-3-golden-segments-to-use-1-added-activity-7413580055571996672-LUJq%3Futm_source=tldrmarketing/1/0100019b933240ab-13b9a906-33a7-402e-b8d5-67548e6dbb56-000000/zEfT04Be33A1Wzj8pD9KKg6Gi7UQBjgQs8pCasbeGuE=438">
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<strong>3 golden email segments (1 minute read)</strong>
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Focus on shoppers who added to cart but never purchased, bought once but never again, or clicked 3+ campaigns but never bought.
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<span>
<strong>Can Meta Make Up Conversions? (2 minute read)</strong>
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Common reasons for inflated Meta conversion numbers are misinterpreted data, internal testing traffic, and duplicate event tracking.
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