<!DOCTYPE html><html lang="en"><head><meta http-equiv="Content-Type" content="text/html charset=UTF-8"><meta charset="UTF-8"><meta name="viewport" content="width=device-width"><meta name="x-apple-disable-message-reformatting"><title>TLDR Founders</title><meta name="color-scheme" content="light dark"><meta name="supported-color-schemes" content="light dark"><style type="text/css">
:root {
color-scheme: light dark; supported-color-schemes: light dark;
}
*,
*:after,
*:before {
-webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box;
}
* {
-ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;
}
html,
body,
.document {
width: 100% !important; height: 100% !important; margin: 0; padding: 0;
}
body {
-webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; text-rendering: optimizeLegibility;
}
div[style*="margin: 16px 0"] {
margin: 0 !important;
}
table,
td {
mso-table-lspace: 0pt; mso-table-rspace: 0pt;
}
table {
border-spacing: 0; border-collapse: collapse; table-layout: fixed; margin: 0 auto;
}
img {
-ms-interpolation-mode: bicubic; max-width: 100%; border: 0;
}
*[x-apple-data-detectors] {
color: inherit !important; text-decoration: none !important;
}
.x-gmail-data-detectors,
.x-gmail-data-detectors *,
.aBn {
border-bottom: 0 !important; cursor: default !important;
}
.btn {
-webkit-transition: all 200ms ease; transition: all 200ms ease;
}
.btn:hover {
background-color: #f67575; border-color: #f67575;
}
* {
font-family: Arial, Helvetica, sans-serif; font-size: 18px;
}
@media screen and (max-width: 600px) {
.container {
width: 100%; margin: auto;
}
.stack {
display: block!important; width: 100%!important; max-width: 100%!important;
}
.btn {
display: block; width: 100%; text-align: center;
}
}
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
a {
color: inherit !important; text-decoration: underline !important;
}
</style><!--[if mso | ie]>
<style type="text/css">
a {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
a {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
</style>
<![endif]--></head><body class="">
<div style="display: none; max-height: 0px; overflow: hidden;">Cartaβs massive dataset reveals a split ecosystem: capital is flowing freely again, but only to the most legible founders β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β </div>
<div style="display: none; max-height: 0px; overflow: hidden;">
<br>
</div>
<table align="center" class="document"><tbody><tr><td valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr class="inner-body"><td>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr class="header"><td bgcolor="" class="container">
<table width="100%"><tbody><tr><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" style="margin-top: 0px;" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div style="text-align: center;">
<span style="margin-right: 0px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Ffounders%3Futm_source=tldrfounders/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/OGHrMXIlTIzj0s78JBVu8u_FGkEYgvQMlrKqG7Dm2V8=438" rel="noopener noreferrer" target="_blank"><span>Sign Up</span></a>
|<span style="margin-right: 2px; margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrfounders%26utm_medium=newsletter%26utm_campaign=advertisetopnav/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/51kShZvIxgoA4c5B3OfLU_NT8WiqXmHWtptspqWf5_I=438" rel="noopener noreferrer" target="_blank"><span>Advertise</span></a></span>|<span style="margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Fweb-version%3Fep=1%26lc=1572f2fc-84b7-11f0-9937-47c5c04ad337%26p=f71fad8e-ea25-11f0-b267-5db56135f2f8%26pt=campaign%26t=1767619586%26s=053be93032855cb5e8dd949699068d00262fee0ec05abbe101257e59961a6521/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/MA1vd8K8OuUSWM9KWsvQ0Wqa63IMeKZwJF6UmKFSGHk=438"><span>View Online</span></a></span>
<br>
</span></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="text-align: center;"><span data-darkreader-inline-color="" style="--darkreader-inline-color:#3db3ff; color: rgb(51, 175, 255) !important; font-size: 30px;">T</span><span style="font-size: 30px;"><span data-darkreader-inline-color="" style="color: rgb(232, 192, 96) !important; --darkreader-inline-color:#e8c163; font-size:30px;">L</span><span data-darkreader-inline-color="" style="color: rgb(101, 195, 173) !important; --darkreader-inline-color:#6ec7b2; font-size:30px;">D</span></span><span data-darkreader-inline-color="" style="--darkreader-inline-color:#dd6e6e; color: rgb(220, 107, 107) !important; font-size: 30px;">R</span>
<br>
</td></tr></tbody></table>
<br>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr id="together-with"><td align="center" height="20" style="vertical-align:middle !important;" valign="middle" width="100%"><strong style="vertical-align:middle !important; height: 100%;">Together With </strong>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fseamless.ai%2F%3Futm_source=TLDR%26utm_medium=cpc-paidsocial%26utm_campaign=Jan5Promo%26utm_content=platformOverview%26referral=LP-TLDR-Promo/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/z8iQ60uuq-kOyZpAXDB_MpGKYmXcG1CO7-psWZgmecY=438"><img src="https://images.tldr.tech/seamless.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="Seamless"></a></td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;">
<div style="text-align: center;">
<h1><strong> TLDR Founders <span id="date">2026-01-05</span></strong></h1>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr id="sponsy-copy"><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fseamless.ai%2F%3Futm_source=TLDR%26utm_medium=cpc-paidsocial%26utm_campaign=Jan5Promo%26utm_content=platformOverview%26referral=LP-TLDR-Promo/2/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/Oxu0KmpQ0CtaxYmkUCWZZuzXGNgmM0-t9UzeHMOTJFE=438">
<span>
<strong>Don't wait for leads to come to you. Find them with Seamless.AI (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
In a crowded marketplace, you need to reach your buyers first. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fseamless.ai%2F%3Futm_source=TLDR%26utm_medium=cpc-paidsocial%26utm_campaign=Jan5Promo%26utm_content=platformOverview%26referral=LP-TLDR-Promo/3/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/Oejl5VcxBkY1fLnCtlim6vZwtnE-gP7gvw72OiHM4xQ=438" rel="noopener noreferrer nofollow" target="_blank"><span>Seamless</span></a> powers B2B lead gen with accurate contact info and intent signals for <strong>1.3 billion decision makers.</strong>
<p></p>
<p>π 1.8 billion+ emails researched.</p>
<p>π€ 414 million+ phone numbers.</p>
<p>π 121 million+ companies identified.</p>
<p>π Flexible plans with startup-friendly pricing.</p>
<p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fseamless.ai%2F%3Futm_source=TLDR%26utm_medium=cpc-paidsocial%26utm_campaign=Jan5Promo%26utm_content=platformOverview%26referral=LP-TLDR-Promo/4/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/x-3SJTtW9db2p3aSE8oCQ8_7Kdo3LRCb8Gwo2Ywkcuw=438" rel="noopener noreferrer nofollow" target="_blank"><span>Find and close more deals in 2026</span></a>
</p>
</span></span></div>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr>
<tr bgcolor=""><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">π</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Headlines & Trends</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Finfo.carta.com%2Frs%2F214-BTD-103%2Fimages%2FState-of-Startups-2025.pdf%3Futm_source=tldrfounders/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/iqwu9IKm3ScmhxonlWT5bkYrATYtSTw87ozlUMpRsDc=438">
<span>
<strong>State of Startups 2025 (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The market is moving at two speeds. Carta's massive dataset reveals a split ecosystem: capital is flowing freely again, but only to the most legible founders, while everyone else is left fighting for scraps. The report highlights a liquidity crunch where IPOs remain scarce, forcing a shift toward secondary transactions.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsolofounders.com%2Fblog%2Fsolo-founders-in-2025-why-one-third-of-all-startups-are-flying-solo%3Futm_source=tldrfounders/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/hJP1BlvLHXzSOMRYitGl-qCLtkzbKq0zEJ75FS0r2GI=438">
<span>
<strong>The Solo Founder Flippening (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
One-third of all startups launched in 2025 were solo-founded. This represents a 53% increase since 2019. AI tools now allow individuals to handle technical or operational scope that previously required a founding team. Despite this, VCs still fund co-founder pairs at double the rate of solos, even though the data suggests solo founders often reach profitability with less capital. The "co-founder default" appears to be fading as software leverage increases.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fcloudedjudgement.substack.com%2Fp%2Fclouded-judgement-1226-authority%3Futm_source=tldrfounders/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/OtyYWisEaKIKpu5-zSjkGewM1em193Qh4KuwoXSlvoY=438">
<span>
<strong>Authority Is the AI Bottleneck (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
We are moving from "Assistive" to "Authoritative" software. The current bottleneck for AI isn't intelligence, but permission. For software to scale from a tool to a worker, it needs to be treated as a "closeable system object" - granted the authority to execute decisions (like issuing a refund) without human approval. The next wave of value isn't in smarter models, but in the guardrails that allow enterprises to safely remove humans from the loop.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">π§ </span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Strategies & Tactics</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fnextplayso.substack.com%2Fp%2Ffinding-a-technical-co-founder%3Futm_source=tldrfounders/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/HWhiTB7W7De8QrZ8P1vTPBnTpjlYSaNWGaGzcdLxWcQ=438">
<span>
<strong>Finding a Technical Co-Founder (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Engineers convert on momentum, not vision. Technical talent is often flooded with pitches from βideas people.β A better strategy is to pitch traction. Potential co-founders respond better when a project is de-risked - whether through secured partnerships, paid customers, or a functional no-code prototype. You aren't recruiting them to start something - you are recruiting them to scale something that already works.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.productmarketfit.tech%2Fp%2Fhow-base44-was-bootstrapped-and-sold%3Futm_source=tldrfounders/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/n_FfA1BIuux976-Sk-Lhe8-gslG6KjmyOOcLTLFXHlE=438">
<span>
<strong>How Base44 Sold for $80M in 6 Months (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Zero to exit in 180 days. Maor Shlomo bootstrapped Base44 to an $80M all-cash exit by using AI to generate nearly 100% of the frontend code. This allowed the founder to ship a "batteries included" platform (database, auth, and backend pre-wired) where users built apps via text prompts. By focusing entirely on the magic moment - getting a user to a working app in under 60 seconds - the company hit $3.5M ARR with zero ad spend.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Flongform.asmartbear.com%2Ffocus%3Futm_source=tldrfounders/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/ORblBQUZ71sHxFhBv9B6j6LKFLQhVfcj7ELcpz6fTws=438">
<span>
<strong>Focus (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Accepting a bad fit customer destroys option value. Taking on the wrong client consumes the resources needed to find three good ones. Focus is less about prioritization and more about the active destruction of options. Stop trying to improve every metric by 1% to create the space to improve the single most important metric by 30%.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">βοΈ</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Tools & Resources</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Floki.build%2F%3Futm_source=tldrfounders/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/7IxV402XuDXd0O2Mk3jIkBFrW6hVlWVEK5CZ7osmbsg=438">
<span>
<strong>Loki (Tool)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Create landing pages so good no one believes they're AIβmade.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.altrina.com%2F%3Futm_source=tldrfounders/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/0xtBcuBrRy8G3szJWbSSphYEuNZyIq5jsG0fQq2-NnM=438">
<span>
<strong>Altrina (Tool)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Turn demonstrations into reliable browser automations in 5 minutes.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.briefmymeeting.com%2F%3Futm_source=tldrfounders/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/htG2YSHjFwS1ZpWhJjfwy1lGJ2hS4Xk44RA5u2DAb50=438">
<span>
<strong>Brief My Meeting (Tool)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Brief My Meeting is an open-source tool that sends AI-generated briefing emails with participant context and relevant materials before scheduled meetings.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">π</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fleadershipgrowth.substack.com%2Fp%2Fwill-vs-skill-ae5%3Futm_source=tldrfounders/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/vv4JvivJH6AQO3rNDXPjsnr-fSVmVDw9oFRKhhKVb9Q=438">
<span>
<strong>Will vs. Skill (4 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
You are likely solving the wrong problem with your struggling employees. The Will vs. Skill matrix exposes a common management trap where founders apply the wrong remedy to underperformance. When an enthusiastic junior employee fails, you might try to inspire them, but a pep talk is useless if they simply lack the technical training. Conversely, micromanaging a bored expert who has lost interest will only drive them away.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Flinks.tldrnewsletter.com%2FIe0XGx/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/sG7KOGDm6XR7eIH8IjBaz2Z2k6jS9MDhu66cGcbZLio=438">
<span>
<strong>Lasers, AI, and Inertia (5 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Better technology often loses to organizational fear. At SpaceX, handheld laser welders sat gathering dust for months despite being objectively superior to the old methods. The engineers were not waiting for the tech to improve, they were paralyzed by the career risk of trying something new and failing. Adoption only happened when the pain of staying the same - specifically, a production backlog and an angry Elon - finally outweighed the friction of switching. This is the missing link in AI adoption. Success does not come from having the smartest model, but from finding the specific pressure points where the fear of doing nothing finally exceeds the fear of changing workflows.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.caseyaccidental.com%2Fp%2Fwhen-growth-plateaus-how-does-brand%3Futm_source=tldrfounders/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/18JL2DwrSgZ_uRljlWRVVWxeJLj3QJPW9zL4n5Fu_sU=438">
<span>
<strong>How Does Brand Marketing Fit In? (6 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Startups often overestimate the impact of brand marketing when growth plateaus, mistakenly believing awareness or positioning will drive significant gains. Instead, founders should focus on optimizing demand capture and measuring marketing effectiveness, like performance spend. Brand marketing should be considered only at massive scale or when competition necessitates it, not as an early-stage growth strategy.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">β‘</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Quick Links</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.startuparchive.org%2Fp%2Fnaval-ravikant-on-elon-musk-the-great-entrepreneurs-are-willing-to-start-over%3Futm_source=tldrfounders/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/4euYys4pPTHFOaKaN9tNwng9j3MdV1560OJwtwqXfdo=438">
<span>
<strong>The Counterfactual Principle (1 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Peter Thiel's ultimate test for a startup is whether the future depends on your existence.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.startuparchive.org%2Fp%2Fpeter-thiel-explains-his-principle-of-only-working-on-problems-that-wouldn-t-get-solved-without-you%3Futm_source=tldrfounders/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/il7vJT97FQtCJykdCCRkupmxQC54S03em7gvjxUooBM=438">
<span>
<strong>The Willingness to Start Over (1 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Most founders get rich once and immediately become terrified of looking like beginners again.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.saastr.com%2Fhow-much-equity-to-give-your-first-employees-the-real-data-from-50000-startups%2F%3Futm_source=tldrfounders/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/mOMinY8SJfCSM_w7s9mUDNd3Hmq3rL6k2SYUBDdffi0=438">
<span>
<strong>How Much Equity to Give Your First Employees: The Real Data from 50,000 Startups (5 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The equity curve is steeper than most founders think: the first hire gets nearly five times what the fifth hire gets at the median.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2F99tech.alexlazarow.com%2Fp%2Fhappy-new-year-six-contrarian-predictions%3Futm_source=tldrfounders/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/M7bMlUACdE9dqWB4KUX4uDrtVVai_tQu64nMBSlXmvI=438">
<span>
<strong>Happy New Year + Six Contrarian Predictions for 2026 (5 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The biggest opportunities belong to founders and investors who are willing to trade noise for nuance and speed for depth.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fpulse%2Fdecade-building-amper-its-next-chapter-akshat-thirani-otg8c%2F%3Futm_source=tldrfounders/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/x2qbvAGMnTZErvYfbiJLCaAqPlLyYdDQdKCQOTDUlXo=438">
<span>
<strong>A decade of building Amper β and its next chapter (12 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Amper, which was founded to democratize access to modern shop-floor technology for SMBs, has joined forces with ECI Solutions to scale that mission even further.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Love TLDR? Tell your friends and get rewards!
</p>
</td></tr>
<tr><td class="container" style="padding: 0px 10px 15px;">
<div class="text-block">
Share your referral link below with friends to get free TLDR swag!
</div>
</td></tr>
<tr><td align="left" style="padding: 10px;">
<div class="text-block">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Frefer.tldr.tech%2Fd90026dc%2F7/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/9shl8hu3xYuc8n-2cv4LnXPGLmXsT7GYgQOJ1E8tbqY=438" style="color: #464ba4; text-decoration: underline;">https://refer.tldr.tech/d90026dc/7</a>
</div>
</td></tr>
<tr></tr>
<tr><td align="left" style="padding:5px 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fhub.sparklp.co%2Fsub_7ce5224eca6b%2F7/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/iEHGvaSd15A8lp53dE0YPs-Vq5iSzfQMf0f3jtJ8ruA=438" style="font-size: 16px; line-height: 1.6; padding: 10px 0; display: inline-block; text-decoration: underline;"><span style="mso-text-raise:13pt; text-decoration: underline;">Track your referrals here.</span></a>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to advertise in TLDR? π°
</p>
<div class="text-block" style="margin-top: 10px;">
If your company is interested in reaching an audience of founders, executives, and decision makers, you may want to <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrfounders%26utm_medium=newsletter%26utm_campaign=advertisecta/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/U-LhrgMPTkpx13LPb92CUcPUntoQvWK1ZypmbZ7TFCk=438"><strong><span>advertise with us</span></strong></a>.
</div>
<br>
<!-- New "Want to work at TLDR?" section -->
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to work at TLDR? πΌ
</p>
<div class="text-block" style="margin-top: 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/Ly8IEEW2hqkv_uRKfg9ip0ABif70dMEhib_QNM7KuA0=438" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Apply here</strong></a>,
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech%2Fc227b917-a6a4-40ce-8950-d3e165357871/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/yhtGw1tcvqz3XW4rDhiijE_EP4CKua5LXc_uNZoYzKM=438" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>create your own role</strong></a> or send a friend's resume to <a href="mailto:jobs@tldr.tech" style="color: #0000EE; text-decoration: underline;">jobs@tldr.tech</a> and get $1k if we hire them! TLDR is one of <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Ffeed%2Fupdate%2Furn:li:activity:7401699691039830016%2F/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/wzkFsGnXbCbJWuWbGid1cPfm7HZaQHRt20kX55OSe1M=438" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Inc.'s Best Bootstrapped businesses</strong></a> of 2025.
</div>
<br>
<div class="text-block">
If you have any comments or feedback, just respond to this email!
<br>
<br> Thanks for reading,
<br>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fx.com%2Fandrewztan/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/xcrVUGbE0K3m_gVVO41cmrcH2bxasSmD6TCKcRurgbk=438"><span>Andrew Tan</span></a> & <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Fkevinskyewu%2F/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/vdEpO4s_7uatdS_mqY7cE7DrsMSdL1zTke6NAXDNtJM=438"><span>Kevin Wu</span></a>
<br>
<br>
</div>
<br>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block" id="testing-id">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Ffounders%2Fmanage%3Femail=silk.theater.56%2540fwdnl.com/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/kiZ1XoPUhlhiEY4vXtRYEUKFsCO4FTr-McNPBxhZZgo=438">Manage your subscriptions</a> to our other newsletters on tech, startups, and programming. Or if TLDR Founders isn't for you, please <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Funsubscribe%3Fep=1%26l=33bb36cf-4024-11ed-9a32-0241b9615763%26lc=1572f2fc-84b7-11f0-9937-47c5c04ad337%26p=f71fad8e-ea25-11f0-b267-5db56135f2f8%26pt=campaign%26pv=4%26spa=1767618136%26t=1767619586%26s=87836675f2bc1fd16d5ac9b3e2ff1058ae142eeea40a1eadf3cc2a4df85642f3/1/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/kqqrbHOvIF7wn8Y6FhvCs5QQer_J_vgF_7jNOIyyUy8=438">unsubscribe</a>.
<br>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
<img alt="" src="http://tracking.tldrnewsletter.com/CI0/0100019b8e566aa5-555ffadc-18d3-4022-a9b0-b9adbe35aa19-000000/2DQYTjFLwe7FueTXF4YDVaB5u6iKwWsc8w4jEz7m3QU=438" style="display: none; width: 1px; height: 1px;">
</body></html>