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<div style="display: none; max-height: 0px; overflow: hidden;">Convenience culture has reached its limit, leaving people feeling disconnected. This is driving a renewed desire for community and belonging </div>
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<h1><strong>TLDR Marketing <span id="date">2025-12-05</span></strong></h1>
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<strong>Conquer the Q4 campaign chaos with Asana (Sponsor)</strong>
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Marketers everywhere are feeling the pressure: launch more campaigns, ship them faster, and do it all with fewer resources. <p></p><p>If you need a moment for a primal scream, we understand. But here's the good news: There's a way to do more with less, and it's Asana. </p><p>Asana is the work platform where human + AI collaboration comes together, helping marketing teams to plan more smoothly, speed up campaign production, and reduce busywork—without adding headcount. </p><p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v1long_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-120525/3/0100019aee66d359-090bed37-dcb9-4cdb-90e1-182467ee5f1c-000000/IOPHrTZRETWwSIuQaRqHoi5S78Qx7ON3_X9WhIHlbuA=434" rel="noopener noreferrer nofollow" target="_blank"><span>Learn more about how your team can boost productivity and scale campaign workflows with Asana. </span></a></p>
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<h1><strong>News & Trends</strong></h1>
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<strong>If everyone wants a village, why are brands still building islands? (2 minute read)</strong>
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Convenience culture has reached its limit, leaving people feeling disconnected. This is driving a renewed desire for community and belonging. Small behavior shifts show people choosing human interactions over automated services, and cultural conversations online reflect fatigue with self-sufficiency. Some brands are responding with community-minded ideas like shared rides or lending libraries that bring neighbors together. 2026 will favor brands that help people feel part of something rather than offering another frictionless service, because people now value connection more than efficiency.
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<strong>Fake AI-generated shops, ads flourish on Facebook (2 minute read)</strong>
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Scammers are exploiting Facebook's ad network using AI to create fake online shops that appear credible. These ads promote trending items with authentic-looking visuals and attractive prices. When clicked, users are sent to fraudulent e-commerce sites and tricked into making purchases. Victims often receive knockoffs or no product at all. One case involved fake ads for UK-based brands C'est La Vie and Mabel & Daisy, which were actually connected to Chinese warehouses. Meta responded by removing the ads, but it continues to profit from scam content. One estimate places annual scam ad revenue at $7 billion.
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<h1><strong>Strategies & Tactics</strong></h1>
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<strong>An outbound playbook for 2025 (8 minute read)</strong>
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Workflows.io reached $2M ARR by combining cold and signal-based outbound with AI-enhanced qualification. Starting from a wide TAM, the team used Clay, ChatGPT, BuiltWith, Crunchbase, and other tools to enrich and score prospects. Campaigns were segmented by signal strength and account tier. Top-performing plays were driven by founder LinkedIn engagement and customer alumni tracking. Sequences included email and LinkedIn variations tested for performance. Signal-based outreach delivered 2x to 10x higher results, with a standout 25.4% reply rate from messaging warm founder connections.
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<strong>Prompt for Turning YouTube Videos into Newsletters (2 minute read)</strong>
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This AI prompt streamlines turning YouTube videos into multiple newsletter ideas. The prompt feeds a video transcript to Claude, which identifies potential topics for short- and long-form emails, evaluates which topics align best with the offer being promoted, and provides a ranked list of relevance. The output includes main themes, recommended email format for each topic, and a congruence score with the offer, making it faster and easier to generate 4-5 actionable newsletter ideas from a single video.
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<strong>Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? (10 minute read)</strong>
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The majority of citations ChatGPT uses for product, software, and agency recommendations come from listicle content, with blog-based “best” lists leading across categories. A study found that brands that rank themselves highly in such lists were more likely to be recommended. In the software category, general landing pages were cited more than blog posts, while in product queries, actual product pages dominated. First-party links more often pointed to internal landing pages than to homepages or listicles. Citations from low-authority and non-editorial websites remain frequent, particularly outside of Google's ecosystem.
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<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
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<h1><strong>Resources & Tools</strong></h1>
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<strong>Give campaigns more bang for your buck with Asana (Sponsor)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Asana helps you keep your campaigns on track and on message for better results. <p></p><p>With Asana, you can:</p><ul><li>See the full picture across campaigns</li><li>Review and approve assets</li><li>Keep stakeholders informed</li></ul><p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fuses%2Fcampaign-management%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v2short_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-secondary-120525/2/0100019aee66d359-090bed37-dcb9-4cdb-90e1-182467ee5f1c-000000/C9xF3oNz7PPntSGWNaKdInwanS7vNjwPL0T1EwMQFag=434" rel="noopener noreferrer nofollow" target="_blank"><span>Try Asana for free →</span></a>
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<strong>Streamline your Search Console analysis with the new AI-powered configuration (2 minute read)</strong>
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New AI-powered features in Google Search Console are designed to reduce the time it takes to set up analysis in the Performance report. The tool turns natural language requests into filters, comparisons, and metric selections. It can narrow data by query, page, country, device, search appearance, or date range, and it can also set up complex comparisons and select metrics like Clicks or Average CTR. The rollout is limited, and the feature only supports the Performance report for Search results.
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<strong>Savee (Tool)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Savee is a platform for collecting and discovering design inspiration. Its mobile app lets users save ideas, organize them in customizable grids, and search by image or color to find visually similar content. It also supports team collaboration and integrates with Figma and major browsers, serving as a hub for both inspiration and design work.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.productledseo.com%2Fp%2Fhow-to-do-annual-planning-for-seo%3Futm_source=tldrmarketing/1/0100019aee66d359-090bed37-dcb9-4cdb-90e1-182467ee5f1c-000000/BytKJWPHzfL37JwWRt8rjnCpVQR4fhvLqmLQNnmPVYk=434">
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<strong>How to do Annual Planning for SEO (6 minute read)</strong>
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Annual SEO planning enables execution of high-impact initiatives, even in a volatile traffic environment. This piece describes a process beginning with a candid SWOT to assess internal strengths and external opportunities. Traffic goals are set using data from Google Search Console, separating branded queries and identifying meaningful baselines. These traffic targets are then tied directly to revenue, supported by TAM analysis. Each tactic is evaluated for lift and feasibility before being scheduled with clear milestones and dependencies. A strong plan also includes internal alignment, cross-functional support, and a defined structure for requesting resources or visibility.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fmediacat.uk%2F2025-was-the-year-of-everything%2F%3Futm_source=tldrmarketing/1/0100019aee66d359-090bed37-dcb9-4cdb-90e1-182467ee5f1c-000000/OPPMbIZ-go9IizUjMQB4KOAofL3hM-bBeEaDptgYzo0=434">
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<strong>2025 was the year of everything (4 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Marketers faced intense pressure this year. Tight budgets, AI overload, and economic uncertainty are pushing CMOs to focus on end-to-end growth rather than just campaigns. The widespread use of the same AI tools is producing similar outputs that fail to engage consumers. Standing out requires speed, creativity, and real human insight. Brands must read culture in real time, act on moments that matter, and build micro-communities, leverage influencers, and create immersive experiences. Differentiation is no longer optional, it is essential.
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<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
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<h1><strong>Quick Links</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fbuffer.com%2Fresources%2Flinkedin-engagement-data%2F%3Futm_source=tldrmarketing/1/0100019aee66d359-090bed37-dcb9-4cdb-90e1-182467ee5f1c-000000/NfrDJevuhAAeB1Yomr92bVtU8AGC0yVVG1ZtwrLHMYM=434">
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<strong>Replying to Your Comments on LinkedIn Boosts Engagement by 30% (3 minute read)</strong>
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Analysis of 72,000 LinkedIn posts found that responding to comments consistently correlates with a 30% increase in post engagement, even when controlling for account size and topic.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fnbroekema_the-number-1-mistake-i-see-in-content-activity-7401975434030104576-ILmF%3Futm_source=tldrmarketing/1/0100019aee66d359-090bed37-dcb9-4cdb-90e1-182467ee5f1c-000000/tYpAIiVlTUiPaAui33iz4GLKZYV9vnp6holdSV_dhww=434">
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<strong>Copy that Blends In vs. Copy that Resonates (1 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Most content falls flat because it doesn't reflect how customers actually think or live.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fdashashakov_if-i-wanted-to-launch-a-podcast-as-part-of-activity-7401968102185488384-_nkf%3Futm_source=tldrmarketing/1/0100019aee66d359-090bed37-dcb9-4cdb-90e1-182467ee5f1c-000000/ec3uleXrqKoD9-D6CUanWbQh0KkdiW0zuk9rb6Dn_Ms=434">
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<strong>10-step plan to launching a podcast (2 minute read)</strong>
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Tips include using a good mic like the Shure MV7, investing in cover art, and recording a few episodes before launch.
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