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<div style="display: none; max-height: 0px; overflow: hidden;">Adobe is launching Premiere for iPhone later this month, offering a free, fast, and beginner-friendly app with pro editing tools </div>
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<h1><strong>TLDR Design <span id="date">2025-09-08</span></strong></h1>
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<h1><strong>News & Trends</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fux-news.com%2Fadobe-premiere-is-coming-to-iphone%2F%3Futm_source=tldrdesign/1/010001992936f4d0-d43589cb-da66-4417-8d6a-7f5dd0b9ed0f-000000/uQ2ZqR5lVfPmepate7nKe0EJwMPJwSzIVZ6pNqYL_4Q=421">
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<strong>Adobe Premiere is coming to iPhone (1 minute read)</strong>
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Adobe is launching Premiere for iPhone later this month, offering a free, fast, and beginner-friendly app with pro editing tools, AI features, and Firefly integration. It supports multi-track editing, 4K HDR, auto-resizing for social platforms, and seamless project transfer to Premiere Pro. An Android version is coming soon.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.aboutamazon.com%2Fnews%2Fretail%2Fsearch-image-amazon-lens-live-shopping-rufus%3Futm_source=tldrdesign/1/010001992936f4d0-d43589cb-da66-4417-8d6a-7f5dd0b9ed0f-000000/ZZ9TeMg48XUnE0jjq94_tx-s0Z66Dz4fvyOT5cFYRXk=421">
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<strong>Introducing Amazon Lens Live: Instant Scanning, Real-time Product Matches, and Insights from Amazon's AI Shopping Assistant (3 minute read)</strong>
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Amazon's Lens Live is an AI-powered visual search feature that instantly scans products and displays real-time matches in a swipeable carousel. The feature integrates Rufus, Amazon's AI shopping assistant, to provide product insights, summaries, and answer questions while browsing through the camera view. Lens Live is now available to tens of millions of U.S. customers in the Amazon Shopping app on iOS. A broader rollout is planned for the coming months.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.creativebloq.com%2Fdesign%2Fbranding%2Fi-hate-minimalist-branding-but-blank-street-has-won-me-over%3Futm_source=tldrdesign/1/010001992936f4d0-d43589cb-da66-4417-8d6a-7f5dd0b9ed0f-000000/qWaQe9NPKoFx6QuYiHrtCABvtwIwMbcQRWlPSI6d8Uc=421">
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<strong>I hate minimalist branding but Blank Street has won me over (4 minute read)</strong>
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Blank Street, a Gen Z-favoured coffee brand, has unveiled a minimalist rebrand with Wolff Olins, positioning itself as a global lifestyle brand. The new identity introduces a “window” motif, custom typography, and a signature “Blank Street Green” palette, balancing sophistication with playfulness while building a scalable, future-proof look.
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<h1><strong>Opinions & Tutorials</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.designweek.co.uk%2Fhow-did-rebrand-become-such-a-dirty-word%2F%3Futm_source=tldrdesign/1/010001992936f4d0-d43589cb-da66-4417-8d6a-7f5dd0b9ed0f-000000/vzbewRKFgJCD_JCT3n6Q09i7OWwRj-MeokeOi1SomZ8=421">
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<strong>How did rebrand become such a dirty word? (6 minute read)</strong>
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The word “rebrand” has become loaded and often avoided, with many companies instead framing changes as a “brand refresh” to reduce resistance. Designers note that non-creative stakeholders can be spooked by the idea of a rebrand, associating it with layoffs, restructuring, or failures. High-profile controversies like Jaguar and Cracker Barrel amplified this, as debates reduced rebrands to “new logo” battles in the mainstream. In reality, most branding work focuses on evolution rather than total reinvention, though full rebrands can still be transformative when tied to business strategy.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fmedium.com%2Fthe-design-coach%2Fin-defence-of-enshittification-5ae3c7e7640f%3Futm_source=tldrdesign/1/010001992936f4d0-d43589cb-da66-4417-8d6a-7f5dd0b9ed0f-000000/sqOA3R1HAtTso1lNK5qUEKEfhHAjp5vhCJ90kHJneIY=421">
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<strong>In Defence of Enshittification (5 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Designers often resist changes that worsen user experience, but sometimes these trade-offs are necessary for a product's survival. The concept of “enshittification” describes platforms degrading for profit, yet in some cases, restricting free features or nudging upgrades isn't greed - it's about sustaining the business, supporting paying customers, and ensuring the product's future.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Finterconnected.org%2Fhome%2F2025%2F08%2F29%2Fdwim%3Futm_source=tldrdesign/1/010001992936f4d0-d43589cb-da66-4417-8d6a-7f5dd0b9ed0f-000000/lAawOoPzn0EznTiPrI8H5b3T8oGKD_sZRHl4rWmhmps=421">
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<strong>The Destination for AI Interfaces is Do What I Mean (4 minute read)</strong>
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AI interfaces are evolving toward "Do What I Mean" (DWIM) systems, where users express intent rather than follow interface bureaucracy like complex menu sequences. This approach, rooted in 1966 computing philosophy, allows users to simply state desired outcomes (like "remove clouds") instead of executing step-by-step procedures. Such intent-based interfaces unlock greater expressiveness and capability by eliminating cognitive ergonomic limits imposed by traditional buttons, menus, and swipes.
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<h1><strong>Launches & Tools</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Flumi.new%2F%3Futm_source=tldrdesign/1/010001992936f4d0-d43589cb-da66-4417-8d6a-7f5dd0b9ed0f-000000/4PkLYNCt5ftloL385f3ouBoMCmlrTnRJgaJev0knVnw=421">
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<strong>Create Apps and Websites by Chatting with AI (Website)</strong>
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Lumi turns users' creativity into elegant and workable websites simply by chatting with AI.
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<strong>Brand Artifacts (Website)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
BX Museum is a curated repository of brand artifacts that offers categorized collections from various brands to explore design, identity, and marketing.
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<strong>Your AI Motion Designer (Website)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Transform text into stunning AI motion design, animated videos, and dynamic graphics instantly with Hera's advanced AI technology.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fuxdesign.cc%2Fyour-poor-work-life-balance-might-be-my-fault-12271920a889%3Futm_source=tldrdesign/1/010001992936f4d0-d43589cb-da66-4417-8d6a-7f5dd0b9ed0f-000000/6GwqrAMRPUsDVl-JHesXLjLl-uAquKJheb-d6xvhoQM=421">
<span>
<strong>Your poor work/life balance might be my fault (6 minute read)</strong>
</span>
</a>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Tools meant to add flexibility can instead push people to work off-hours, causing burnout and inequity. Designers can counter this by avoiding manipulative patterns and supporting boundaries through features like working-hours settings, time awareness, and flexible notifications.
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<span>
<strong>Why Context Matters in AI and UX for Trust and Resilience (4 minute read)</strong>
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</a>
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<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Context has become a critical factor for effective AI and user experience interactions. Mismatched context leads to misunderstandings and eroded trust. A holistic approach includes auditing communication channels and leveraging AI's expanding context windows. Practical strategies involve contextual research, ethical safeguards, and integrating real-time data to create more resilient, user-centric digital systems.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadamsilver.io%2Fblog%2Fyour-vs-my-in-user-interfaces%2F%3Futm_source=tldrdesign/1/010001992936f4d0-d43589cb-da66-4417-8d6a-7f5dd0b9ed0f-000000/r_1uMWN2Ze5Dtz3VpslPX5lJGRqTpvtn0I28QUGfX-w=421">
<span>
<strong>“Your” vs “My” in User Interfaces (2 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
User interface labels should use "your" when the system communicates to users and "my" when users communicate to the system. Many interfaces unnecessarily add possessive prefixes when simple labels work better. The "my" approach creates awkward situations in emails, help documentation, and support interactions.
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