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<div style="display: none; max-height: 0px; overflow: hidden;">Unlike traditional marketers who create individual assets, content engineers build AI-powered systems that scale content across channels </div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.blueocean.ai%2Fgeneric-llms-give-you-words-spark-gives-you-moves%2F%3Futm_source=TLDR%26utm_medium=enews%26utm_campaign=q2q32025%26utm_content=marketing/1/0100019928ffabe5-00339029-2d8b-4446-aeb5-b46f1916c44c-000000/WmDc7m6GhizdVF38Fu9Ud1jScLUkJkAvYUTAVKq6Jvk=421"><img src="https://images.tldr.tech/blueocean-2.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="BlueOcean"></a></td></tr></tbody></table>
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<h1><strong>TLDR Marketing <span id="date">2025-09-08</span></strong></h1>
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<strong>The Hard Truth About AI in Marketing (Sponsor)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
AI tools promise faster answers and smarter insights. But without real data and context, they're just confident guessing, and in marketing, guessing doesn't cut it.<p></p><p>That's why <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fblueocean.ai%3Futm_source=TLDR%26utm_medium=enews%26utm_campaign=q2q320025%26utm_content=marketing/1/0100019928ffabe5-00339029-2d8b-4446-aeb5-b46f1916c44c-000000/WPvQoXJr9R_X4Gox61B5qdjZBWc9SnZwPaORcVmJaGg=421" rel="noopener noreferrer nofollow" target="_blank"><span>BlueOceanAI</span></a> built <strong>Spark™</strong>. Not another chatbot. Not another dashboard. Spark™ fuses proprietary brand intelligence, live market signals, competitive benchmarks, and real-time sentiment to deliver strategies you can defend in the boardroom.</p>
<p>It's why AWS, Cisco, Intel, SAP, Roche, and more trust Spark™ to guide billion-dollar brand decisions.</p>
<p>LLMs give you words. <strong>Spark™ gives you moves.</strong></p>
<p>➡️ <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.blueocean.ai%2Fgeneric-llms-give-you-words-spark-gives-you-moves%2F%3Futm_source=TLDR%26utm_medium=enews%26utm_campaign=q2q32025%26utm_content=marketing/3/0100019928ffabe5-00339029-2d8b-4446-aeb5-b46f1916c44c-000000/f7kSdOyt1ilp68wKaJ1xHbfZE7IGM4q3LAl7l1Tx6rc=421" rel="noopener noreferrer nofollow" target="_blank"><span>Read the full story</span></a>
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<strong>The Rise of the Content Engineer: Redefining Marketing in the Next Era (3 minute read)</strong>
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Unlike traditional marketers who create individual assets, content engineers build AI-powered systems that scale content across channels. They embed brand voice into processes, orchestrate cross-platform ecosystems, design feedback loops that optimize performance, and scale personalization while keeping strategy intact. As martech moves from human-centric tools to agent-based systems, companies that adopt content engineering will gain an edge.
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<strong>Trump's ‘no tax on tips' policy is a win for influencers (2 minute read)</strong>
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Trump's new “no tax on tips” policy opens an unexpected win for influencers and digital creators. Podcasters, streamers, and other online creators can now deduct up to $25K in tips, making platforms with tip-based revenue models more attractive. This new policy strengthens the financial case for mid-tier creators to scale tipping features and experiment with direct audience monetization.
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<h1><strong>Strategies & Tactics</strong></h1>
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<strong>How Many Ads is Too Many? (2 minute read)</strong>
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The old limit of 6 ads per ad set on Meta is no longer as relevant. With the rollout of the Andromeda system and new creative AI tools, Meta now promotes creative diversification across formats, styles, and messaging angles. Advertisers are seeing success with ad sets containing up to 50 ads, thanks to Meta's ability to handle variation more intelligently. Meta's new algorithmic approach appears less sensitive to budget thresholds, allowing broad testing without the old distribution penalties.
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<strong>Inside Peach & Lily's unconventional influencer marketing strategy (4 minute read)</strong>
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Peach & Lily's latest launch skipped the usual influencer playbooks and opted for a blind test approach. The brand sent its new product in unbranded bottles to 14 experts across dermatology, esthetics, and cosmetic chemistry. These influencers received minimal ingredient details and were invited to share authentic first impressions on TikTok and Instagram before any brand name was disclosed. The content had no trending audio or effects and leaned fully into face-to-camera education. The campaign generated 5X the engagement of previous efforts and racked up over 1M impressions within two hours of the reveal at a New York City launch event.
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<h1><strong>Resources & Tools</strong></h1>
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<strong>Create AI Coworkers for Slack to boost productivity, in <2 minutes (Sponsor)</strong>
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Create AI-powered Slack bots to help your team move faster and eliminate distractions. Your new AI coworkers <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.heyzest.ai%2F%3Futm_medium=newsletter%26utm_source=tldr-marketing%26utm_campaign=20250908/2/0100019928ffabe5-00339029-2d8b-4446-aeb5-b46f1916c44c-000000/lK1wzTbNCj9WbTmYTYNQ1-2N_TR_fCwx8kpqvlu482U=421" rel="noopener noreferrer nofollow" target="_blank"><span>work with all the tools your business is using</span></a> every day - HubSpot, Google Sheets, Notion, Asana, and more. It's ChatGPT's brain inside your Slack, marketing stack, and workflows. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.heyzest.ai%2F%3Futm_medium=newsletter%26utm_source=tldr-marketing%26utm_campaign=20250908/3/0100019928ffabe5-00339029-2d8b-4446-aeb5-b46f1916c44c-000000/Izep8HdFWO9OvKGW4yXmU_wOup5-XgGePg9pBRa_2L4=421" rel="noopener noreferrer nofollow" target="_blank"><span>Start in two minutes (no coding)</span></a>
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<strong>6 online writing/marketing courses (1 minute read)</strong>
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A list of online courses that teach storytelling techniques, editing tips, and research frameworks.
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<strong>How To Use the Reddit Pixel for Retargeting Ads That Fill Your Funnel (9 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The Reddit Pixel lets brands track behavior and run retargeting campaigns that re-engage high-intent visitors at a fraction of cold campaign costs. Retargeting works on Reddit because 42% of users say it influences purchase decisions more than any other channel. With CPCs of $0.50-3 versus LinkedIn's $7-12, Reddit offers a cost-effective way to nurture leads and drive conversions over longer sales cycles.
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<strong>Expanding economic opportunity with AI (4 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
OpenAI is building a Jobs Platform to match AI-trained workers with companies, including small businesses and local governments, and launching OpenAI Certifications to validate AI proficiency through the free OpenAI Academy. With a goal of certifying 10 million Americans by 2030, starting with partners like Walmart, these initiatives aim to make AI training accessible, relevant, and tied directly to workforce needs.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<strong>AI Optimization Test: Footers are back like 2003 (3 minute read)</strong>
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AI search models often prioritize small repeated signals like website footers over traditional high-quality efforts such as conferences or press releases. Seer Interactive ran a test that showed how updating its footer influenced ChatGPT results in just 36 hours. The company also found that owning a larger share of citations on its own domain allowed faster updates in AI answers compared to competitors who rely on third-party sites. Building connections with influential external sites and awards helps shape how AI presents a brand.
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<strong>Retail Media Unpacked: Will ads in AI kill retail media? (5 minute read)</strong>
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AI agents could disrupt the retail media market if offline shopping shifts online faster and consumers adopt agent-driven purchasing. Ads in Copilot have 73% higher click-through rates, 16% stronger conversion rates, and 33% shorter purchase journeys than traditional search. In cases with purchase intent, Copilot increased purchases within 30 minutes by 53%. This performance threatens retail media's core revenue streams, particularly on-site and off-site advertising. For now, adoption of AI-enabled shopping is limited, leaving a window for retailers and brands to adapt.
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Raw, native looking ads inspired by everyday situations.
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<strong>Facebook is bringing back the poke (again) for the youths (2 minute read)</strong>
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Facebook is reviving the poke feature with a prominent profile placement and a new tracking hub.
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