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<div style="display: none; max-height: 0px; overflow: hidden;">Start with a compliance audit to fix risks, then lock in easy wins like local citations, reclaiming unlinked mentions, and responding to requests </div>
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<h1><strong>TLDR Marketing <span id="date">2025-09-02</span></strong></h1>
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<strong>Reach your target audience at scale (Sponsor)</strong>
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Over 6 million tech professionals read TLDR including developers, product managers, marketers, designers and executives. Get in front of your target audience with an ad placement just like this one! <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=primary09022025/3/010001990a19aa7a-81615a9c-e828-4a33-aa69-a4a6e59566fe-000000/VJDUeCFnHjzG-dIpLtpR_JxYU1hG3pcdYuPpiouVJ6k=420" rel="noopener noreferrer nofollow" target="_blank"><span>Learn more</span></a> about running a test campaign.
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<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
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<h1><strong>News & Trends</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.warc.com%2Fcontent%2Ffeed%2Finfluencer-marketings-impact-continues-to-be-largely-unproven%2Fen-GB%2F10912%3Futm_source=tldrmarketing/1/010001990a19aa7a-81615a9c-e828-4a33-aa69-a4a6e59566fe-000000/t-cv6le5b-Lgam04QpzPGjXt8O8uwQrswMM7fNt_An4=420">
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<strong>Influencer marketing's impact continues to be largely unproven (1 minute read)</strong>
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Brands are investing more in influencer strategies without fully measuring the long-term impact. Half of marketers say they cannot prove ROI from influencer campaigns, and 44% admit to running campaigns without KPIs. About 48% say they do not know how to drive sales through influencer content, while 60% struggle to identify influencers that fit their brand. Although 54% of marketers plan to increase influencer budgets and 60% believe it will grow in importance, 80% of global brands do not factor influencer marketing into their marketing mix modeling.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.theverge.com%2Fnews%2F768465%2Fmeta-ai-chatbot-guidelines-for-minors%3Futm_source=tldrmarketing/1/010001990a19aa7a-81615a9c-e828-4a33-aa69-a4a6e59566fe-000000/qGaSaVwuy4yzMHAYJHEocw_3YuP0sbCisRCc0af6YjE=420">
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<strong>Meta is struggling to rein in its AI chatbots (2 minute read)</strong>
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Meta is revising its chatbot rules after a Reuters investigation showed the AI could engage minors in harmful conversations and inappropriate romantic exchanges. It has begun training chatbots to avoid discussions about self-harm, suicide, and eating disorders, and to redirect minors to expert resources. Reuters found that the platform hosted bots impersonating celebrities like Taylor Swift and Scarlett Johansson, some of which generated explicit content, and one of these bots was even created by a Meta employee.
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<div style="text-align: center;"><span style="font-size: 36px;">🚀</span></div>
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<h1><strong>Strategies & Tactics</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ft2conline.com%2Fmarketing-on-a-budget-how-small-businesses-can-use-link-building-to-boost-visibility%2F%3Futm_source=tldrmarketing/1/010001990a19aa7a-81615a9c-e828-4a33-aa69-a4a6e59566fe-000000/n2QB5XRZ6Qdh_2tiWYP6YRNy8Wf4mHwijbBXedYcUIo=420">
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<strong>How Small Businesses Can Use Link Building to Boost Visibility (4 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Start with a compliance audit to fix risks, then lock in easy wins like local citations, reclaiming unlinked mentions, and responding to journalist requests. Use competitor gap analysis, content refreshes, and internal linking to maximize existing assets, and small-scale digital PR campaigns and guest posts to add fresh, high-quality links. Structure content for answer-engine visibility with clear data and markup.
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<strong>How to Prevent PPC Algorithms from Burning your Budget (5 minute read)</strong>
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PPC automation can scale campaigns quickly, but can also drain budgets at record speed. Key tactics include setting guardrails with negative keywords, placement exclusions, and CRM-qualified conversion imports. Algorithms should be fed clean data through tagged high-value events, first-party audiences, and varied creative assets. It is important to monitor early wins, which often fade after initial remarketing.
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<h1><strong>Resources & Tools</strong></h1>
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<strong>The marketer's first-party data checklist (Sponsor)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
With privacy taking the front seat in many online platforms, marketers need to rethink their approach to data. Download <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.onetrust.com%2Fresources%2Ftldr-csyn%2Fthe-marketers-first-party-data-checklist%2F%3Futm_medium=newsletter%26utm_source=tldr-marketing%26utm_campaign=20250902/2/010001990a19aa7a-81615a9c-e828-4a33-aa69-a4a6e59566fe-000000/BjKsBwQUwtSnqFWpf_ngYYRU5D2gxIgJENTCTOACb3c=420" rel="noopener noreferrer nofollow" target="_blank"><span>OneTrust's checklist</span></a> to define your first-party data goals, integrate them into your strategies, and build a cycle of continuous optimization. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.onetrust.com%2Fresources%2Ftldr-csyn%2Fthe-marketers-first-party-data-checklist%2F%3Futm_medium=newsletter%26utm_source=tldr-marketing%26utm_campaign=20250902/3/010001990a19aa7a-81615a9c-e828-4a33-aa69-a4a6e59566fe-000000/e3eFNESHETqCY7XT-41yBSvBKHd4CiFVZPSccUgUTAM=420" rel="noopener noreferrer nofollow" target="_blank"><span>Get the checklist.</span></a>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.submagic.co%2F%3Futm_source=tldrmarketing/1/010001990a19aa7a-81615a9c-e828-4a33-aa69-a4a6e59566fe-000000/N6qC8_aD-16TthsxFpmNWBL_zvzht63-aM_Je-DP0Ak=420">
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<strong>Submagic (Tool)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Submagic helps produce polished short-form content quickly. It features automatic captioning in over 50 languages, B-roll generation, and smart editing tools like auto-zoom and filler word removal. Users can add transitions, sound effects, and AI-generated titles and descriptions.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fdanielhinckley_seo-reminder-your-log-files-can-tell-you-activity-7367179932151468033-Njgh%3Futm_source=tldrmarketing/1/010001990a19aa7a-81615a9c-e828-4a33-aa69-a4a6e59566fe-000000/F9gvapnGHQSfrCRC_6SEhK-pRTIrvOJTjq1zWVGPMLk=420">
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<strong>SEO Reminder: Your log files can tell you how ChatGPT and Claude are engaging with your site (1 minute read)</strong>
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</a>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
You can see how often and where LLM chatbots are engaging with your content in your website's log files. These aren't traditional search clicks that show up in Google Analytics, but rather are AI agents actively retrieving your content to answer someone's question inside an LLM conversation. Digging into your log files gives you visibility into which pages the bot is pulling into conversations, whether it's pulling from top-of-funnel content or mid-to-bottom funnel pages that actually convert, and how your buyer's journey looks through the lens of AI retrieval.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<strong>Publications aimed at LGBTQ+ audiences face discrimination from advertisers, editors warn (3 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Publications aimed at LGBTQ+ and minority audiences are losing advertiser support after political backlash against diversity and inclusion campaigns. Gay Times reported losing 80% of its advertisers in the past year. Many outlets note that brands once eager to align with diverse communities are now hesitant, citing “brand safety” concerns and shifting PR value. Some publishers with stronger advertiser relationships have been less affected, but overall political pressures have made brands more cautious about supporting minority-focused media.
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