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<div style="display: none; max-height: 0px; overflow: hidden;">AI is creating a new position called the vibe marketer. This role combines engineering, design, and analysis, allowing one person to handle tasks </div>
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<h1><strong>TLDR Marketing <span id="date">2025-09-01</span></strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.onetrust.com%2Fresources%2Ftldr-csyn%2Fstate-of-data-2025-the-now-the-near-and-the-next-evolution-of-ai-for-media-campaigns-ebook%2F%3Futm_medium=newsletter%26utm_source=tldr-marketing%26utm_campaign=20250901/2/0100019904f31ba2-a8eb351c-ffcf-4df2-b07c-e5813b53aba9-000000/bT5sMATgqCZbRaNSX8VIUmiFx7wdD_Wv_yl6LXbpR2U=420">
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<strong>AI for media campaigns: marketers are more worried about poor data than job displacement (Sponsor)</strong>
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The IAB surveyed 500+ agencies, brands, and publishers to create the first industry benchmarks on AI adoption in media planning, activation, and analysis.<p></p><p>Get the <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.onetrust.com%2Fresources%2Ftldr-csyn%2Fstate-of-data-2025-the-now-the-near-and-the-next-evolution-of-ai-for-media-campaigns-ebook%2F%3Futm_medium=newsletter%26utm_source=tldr-marketing%26utm_campaign=20250901/3/0100019904f31ba2-a8eb351c-ffcf-4df2-b07c-e5813b53aba9-000000/xtCmKV-zyjAwbft2hiYJpUqhsaAhmSq8GZKVkncS6uw=420" rel="noopener noreferrer nofollow" target="_blank"><span>State of Data 2025 report</span></a> to benchmark your performance across 18+ AI use cases — including a <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.onetrust.com%2Fresources%2Ftldr-csyn%2Fstate-of-data-2025-the-now-the-near-and-the-next-evolution-of-ai-for-media-campaigns-ebook%2F%3Futm_medium=newsletter%26utm_source=tldr-marketing%26utm_campaign=20250901/4/0100019904f31ba2-a8eb351c-ffcf-4df2-b07c-e5813b53aba9-000000/YPi4Aumta3rMG224RAjC2sPghjVxEXdLbh3k_H4lLR8=420" rel="noopener noreferrer nofollow" target="_blank"><span>companion guide</span></a> with hands-on implementation roadmaps.</p>
<p>Some of the surprising findings include:</p>
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<li>Job displacement ranks dead last among concerns at just 37% - behind data quality, security, and fragmented tech.</li>
<li>70% haven't fully scaled AI yet, but half expect to reach full integration by 2026.</li>
<li>Agencies and publishers are moving faster than brands.</li>
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<strong>Vibe Marketer becomes #1 new marketing role (2 minute read)</strong>
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AI is creating a new position called the vibe marketer. This role combines engineering, design, and analysis, allowing one person to handle tasks like building landing pages, writing ad copy, automating workflows, and running experiments without cross-functional support. Marketing teams will shift from 10 specialized roles to leaner groups of generalists who use AI to do the work of five people. Job postings like “Vibe Marketing Manager” are signaling that companies are already moving in this direction.
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<strong>ChatGPT vs Google AI: 62% Brand Recommendation Disagreement (2 minute read)</strong>
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Brand visibility does not translate equally across AI platforms. Google's AI Overviews, AI Mode, and ChatGPT disagree on brand recommendations 62% of the time. Only 17% of queries show the same brands across all three. Google's AI Overviews surfaces brands most often, appearing in 36.8% of queries and averaging 6.02 brands per query, compared to ChatGPT's 2.37 and AI Mode's 1.59. ChatGPT doesn't mention any brands in 43.4% of queries, while AI Mode is silent 46.8% of the time, versus just 9.1% for AI Overviews. Alignment is highest in ‘compare' queries at 80% and lowest in ‘best' queries at 23%. Healthcare queries show the greatest disagreement rate at 68.5%.
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<h1><strong>Strategies & Tactics</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fmoz.com%2Fblog%2Fcommunity-and-seo-benefits-whiteboard-friday%3Futm_source=tldrmarketing/1/0100019904f31ba2-a8eb351c-ffcf-4df2-b07c-e5813b53aba9-000000/EqxAk1edsBgRxK7Tfui4QBXaOMKFPcWEGlSYy1OPBhk=420">
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<strong>Ways Community Can Help Your SEO (2 minute read)</strong>
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Engaging in existing communities can strengthen SEO without the effort of building one from scratch. Brands can earn trust, visibility, and authority by joining relevant groups, offering help, and avoiding direct selling. Community participation also improves content quality since real conversations provide valuable insights, questions, and collaboration opportunities. Over time, this approach helps build a stronger brand presence in search results, social platforms, and word-of-mouth recommendations.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.marketergems.com%2Fp%2Fyuka-app-viral-marketing-strategy%3Futm_source=tldrmarketing/1/0100019904f31ba2-a8eb351c-ffcf-4df2-b07c-e5813b53aba9-000000/BMRDHCPq0vmdJWRILuCgmrDI1jYIjb9I4Y_ogdCcGjg=420">
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<strong>Yuka App Marketing Strategy: Why Gen-Z Trusts This Product Scanner Over Brand Marketing (3 minute read)</strong>
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Yuka, a free mobile app launched in 2017, has grown to over 56 million users in 12 countries. It offers independent health ratings for food and cosmetics. Yuka has never used paid advertising, instead growing through authentic user sharing, including a viral TikTok moment that drove global expansion. The app is fully funded by user fees and does not allow brands to influence scores, which has created strong trust among consumers. Its impact is clear, with 85% of U.S. users changing purchasing habits based on ratings and 94% globally stopping purchases after poor scores. This pushes brands to reformulate products and treat Yuka scores as a competitive benchmark.
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<h1><strong>Resources & Tools</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.marketingmonk.so%2Fp%2Freposition-your-brand-using-ai-in-25-minutes%3Futm_source=tldrmarketing/1/0100019904f31ba2-a8eb351c-ffcf-4df2-b07c-e5813b53aba9-000000/JLOwa_z5yxzawwbJxzoQ4pcCIvb1vxUst_l-U5spUM4=420">
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<strong>Reposition Your Brand Using AI in 25 Minutes (4 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Most brands compete on obvious benefits, which creates commoditization and forces price-based competition. This guide provides a 3-step process that uses AI to identify positioning angles competitors cannot claim, reframe weaknesses into strengths, and create new categories. The 25-minute process involves analyzing competitor messaging, running AI prompts for positioning discovery, reframing weaknesses, and developing category-creation messaging.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.anangsha.me%2Fnano-banana-tutorial-how-to-use-googles-ai-image-editing-model-in-2025%2F%3Futm_source=tldrmarketing/1/0100019904f31ba2-a8eb351c-ffcf-4df2-b07c-e5813b53aba9-000000/y49Qystvy7i5It8Ggno0AJD3aXTbiG72DvOyid6uyhQ=420">
<span>
<strong>Nano Banana Tutorial (5 minute read)</strong>
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</a>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
This piece provides examples of how Google's Nano Banana AI model edits images in creative ways using both Google's Gemini and the Imogen app. The examples show how to transform a selfie, blend 2 photos together, conduct a virtual try-on, and use AI interior design.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fkellblog.com%2F2025%2F08%2F30%2Fyour-icp-starts-as-an-aspiration-and-becomes-a-regression%2F%3Futm_source=tldrmarketing/1/0100019904f31ba2-a8eb351c-ffcf-4df2-b07c-e5813b53aba9-000000/dh_NlgAbwbzJWBRqdWEFTXoDHIwb1wIxXKiHHabZRZg=420">
<span>
<strong>Your ICP Starts as an Aspiration and Becomes a Regression (4 minute read)</strong>
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<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
A good ICP starts as aspirational but must quickly become analytical. For growth-stage marketers, that means reporting pipeline and revenue by ICP tier, aligning on what “best customer” means, and using regression to identify true success predictors. It is not enough to simply segment by title, industry, or tech stack; it is critical to quantify which traits correlate with renewals, expansion, and win rate.
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<strong>Will AI Companies Pay Publishers? (2 minute read)</strong>
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AI companies are starting to consider payments to publishers as tools like Perplexity propose $42.5M in compensation and industry protocols like the IAB's CoMP emerge. CoMP aims to let publishers block AI crawlers and charge for content use. Only Google and Meta are involved so far, but it may gain more traction soon. For marketers, this could shift how high-intent content is sourced and monetized.
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<strong>Amazon resumes Google Shopping ads–but not in the U.S. (1 minute read)</strong>
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Amazon restarted spending on Google Shopping ads across its international domains.
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<strong>7 Infographics to get better at marketing (4 minute read)</strong>
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Frameworks including targeting, positioning, ICP, and more.
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