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<tr><td>Das BIKE24 Comeback, Katharina Haukes Weg zur Geschäftsführerin bei Too Good To Go und das Female Circle Event 2027‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­</td></tr></table> <!--[if mso]> <img width="1" height="1" src="https://60wet.r.sp1-brevo.net/mk/op/sh/1t6AVse4sR7ZnCuB3KRI05h1G1Nt11/fi6GzUeDIsFF" /> <![endif]-->
<!--[if !mso]> <!----> <img style="display:none" src="https://60wet.r.sp1-brevo.net/mk/op/sh/1t6AVse4sR7ZnCuB3KRI05h1G1Nt11/fi6GzUeDIsFF" /> <!-- <![endif]--> <table cellspacing="0" cellpadding="0" border="0" role="presentation" class="nl2go-body-table" width="100%" style="background-color: #f5f5f5; width: 100%"><tbody><tr><td><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="600" align="center" class="r0-o" style="table-layout: fixed; width: 600px"><tbody><tr><td valign="top" class="r1-i" style="background-color: #f5f5f5"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; background-color: #ffffff"><tbody><tr><th width="100%" style="font-weight: normal" valign="top" class="r3-c"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%"><tbody><tr><td style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word;background-color:#ffffff;text-align:center;padding-top:20px;padding-right:30px;padding-bottom:10px;padding-left:30px" align="center" class="r5-i nl2go-default-textstyle"><div><p style="margin:0"><a href="https://60wet.r.sp1-brevo.net/mk/mr/sh/1t6AVsd2XFnIG8Uw0OA78H7I67hi8x/KEgXkrZ4Xgw8" style="color:#092aff;text-decoration:underline"><span style="color:#666666;font-family:Arial,Helvetica,sans-serif;font-size:13px;"><u>Online-Version anzeigen</u></span></a></p></div></td></tr></tbody></table></th></tr></tbody></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%"><tbody><tr><td class="r7-i" style="background-color: #ffffff; padding-top: 10px; padding-bottom: 10px"><table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><th width="100%" style="font-weight: normal" valign="top" class="r3-c"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="600" align="center" class="r8-o" style="border-collapse: separate; border-radius: 8px; table-layout: fixed; width: 600px"><tbody><tr><td style="font-size: 0px; line-height: 0px; padding-top: 15px; padding-bottom: 15px; border-radius: 8px" class="r9-i"><a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsDg0YrI3ageNfzZyWoTpr/S37smBJw3a1I" target="_blank" style="color:#092aff;text-decoration:underline" sib_link_id="0" templating="n"><img src="https://60wet.img.sp1-brevo.net/im/sh/OxnUAH5SAu35.png?u=WtVElij8PJZGcPbLFCDe9CjgpUvzV85b" width="600" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="0"/></a></td></tr></tbody></table></th></tr></tbody></table></td></tr></tbody></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%"><tbody><tr><td class="r10-i" style="background-color: #ffffff; padding-top: 20px"><table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><th width="100%" style="font-weight: normal" valign="top" class="r3-c"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"><tbody><tr><td valign="top" class="r11-i" style="padding-right: 15px; padding-left: 15px"><table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><td class="r12-c" align="left"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="border-collapse: separate; border-radius: 8px; margin-bottom: 15px; table-layout: fixed; width: 100%"><tbody><tr><td style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word;text-align:left;border-radius:8px" align="left" valign="top" class="r14-i nl2go-default-textstyle"><div><p style="margin:0;text-align:center"><span style="font-weight:400;font-style:normal;text-decoration:none;vertical-align:baseline;font-size:14px;color:rgb(60, 72, 88)" id="isPasted">Diese Woche geht's um Comebacks und ehrliche Bilanzen: BIKE24-Gründer Andres Martin-Birner erzählt, wie sein Unternehmen den härtesten Marktzyklus seiner Geschichte überstanden hat, und Max Wittrock erklärt, warum Build in Public keine Strategie braucht, sondern nur Konsequenz. Außerdem: Unser K5 Female Circle Event 2027 geht in die nächste Runde & aus dem Handel zeigt eine neue Studie erstmals, was Temu, Shein und Co. den europäischen Handel wirklich kosten.</span></p></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></th></tr></tbody></table></td></tr></tbody></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%"><tbody><tr><td class="r15-i" style="background-color: #ffffff; padding-top: 20px; padding-bottom: 20px"><table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><th width="100%" style="font-weight: normal" valign="top" class="r3-c"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"><tbody><tr><td valign="top" class="r11-i" style="padding-right: 15px; padding-left: 15px"><table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><td class="r12-c" align="left"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%"><tbody><tr><td style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word;text-align:center;line-height:1" align="center" valign="top" class="r17-i nl2go-default-textstyle"><div><h3 class="default-heading3" style="margin:0;color:#000000;font-family:Manrope, arial;font-size:24px;word-break:break-word"><span style="color:#666666;font-size:18px;">Podcasts der Woche</span></h3></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></th></tr></tbody></table></td></tr></tbody></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r18-o" style="table-layout: fixed; width: 100%"><tbody><tr><td class="r19-i" style="background-color: #ffffff; padding-top: 10px; padding-bottom: 20px"><table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><th width="41.67%" style="font-weight: normal" valign="top" class="r3-c"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"><tbody><tr><td valign="top" class="r20-i" style="padding-right: 22px; padding-left: 22px"><table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><td class="r21-c" align="center" style="font-size: 0px; line-height: 0px; border-radius: 8px; valign: top"><a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsE8LH3iRwmZXw3PMLnDXv/Cmv0rPkP_69n" target="_blank" style="color:#092aff;text-decoration:underline" sib_link_id="1" templating="n"><img src="https://60wet.img.sp1-brevo.net/im/sh/0y7Y8NMrUEt-.png?u=WtVElij8PJZGcrw3Rcc0F7twtKJoTrnf" width="206" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="1"/></a></td></tr></tbody></table></td></tr></tbody></table></th><th width="58.33%" style="font-weight: normal" valign="top" class="r3-c"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"><tbody><tr><td valign="top" class="r22-i" style="padding-right: 22px; padding-left: 22px"><table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><td class="r12-c" align="left"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%"><tbody><tr><td style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word;text-align:left" align="left" valign="top" class="r14-i nl2go-default-textstyle"><div><p class="default" style="margin:0"><span style="font-size: 14px; color: rgb(60, 72, 88);"><strong>Build in Public und Bier ohne Zucker: Max Wittrock über ehrliches Storytelling auf LinkedIn</strong></span></p><p class="default" style="margin:0"><br></p><p class="default" style="margin:0"><span style="font-size: 14px; color: rgb(60, 72, 88);"><strong>Max Wittrock<span> </span></strong>hat<span> </span><strong>mymuesli</strong><span> </span>mitgegründet, mit Joko Winterscheidt<span> </span><strong>Jokolade</strong><span> </span>aufgebaut und postet mit seinem neuesten Projekt<span> </span><strong>zeroLabs</strong> von Anfang an öffentlich über den Markenaufbau, weil kein großes Marketingbudget da war. Im Gespräch mit<span> </span><strong>Sven Rittau</strong>, aufgezeichnet live auf der K5 Konferenz 2026, erzählt er, warum Followerzahlen nichts über Post-Performance aussagen und warum ein Ordner mit 20 bis 30 Fotos locker für Jahre reicht. Sein Learning nach 20 Jahren als Gründer: Content, der Spaß macht, performt langfristig besser als jeder durchgeplante Redaktionsplan.</span></p></div></td></tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td></tr></tbody></table></td></tr><tr><td class="r6-c" align="center"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="213" class="r23-o" style="table-layout: fixed; width: 213px"><tbody><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td></tr><tr><td class="r24-i nl2go-default-textstyle" align="center" valign="top" height="16" style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word"><!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsEafzG8qIsUiC7EkAlxFz/KOdlbm0b1dMu" style="v-text-anchor:middle; height: 35px; width: 212px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="1" sib_link_id="2" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span>Zur Folge</span></center> </div> </v:textbox> </v:roundrect> <![endif]--><!--[if !mso]><!-- --><a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsEafzG8qIsUiC7EkAlxFz/KOdlbm0b1dMu" target="_blank" data-btn="1" style="font-style:normal;font-weight:normal;line-height:1.15;text-decoration:none;word-break:break-word;word-wrap:break-word;display:block;-webkit-text-size-adjust:none;border-style:solid;background-color:#092aff;border-width:0px;border-color:#000000;border-radius:25px;padding-top:10px;padding-right:5px;padding-bottom:10px;padding-left:5px;font-size:14px;font-family:Manrope, arial;color:#fff;height:16px;mso-hide:all;width:203px" class="r25-r default-button" sib_link_id="2" templating="n"><span>Zur Folge</span></a><!--<![endif]--></td></tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></th></tr></tbody></table></td></tr></tbody></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r18-o" style="table-layout: fixed; width: 100%"><tbody><tr><td class="r19-i" style="background-color: #ffffff; padding-top: 10px; padding-bottom: 20px"><table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><th width="58.33%" style="font-weight: normal" valign="top" class="r3-c"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"><tbody><tr><td valign="top" class="r20-i" style="padding-right: 22px; padding-left: 22px"><table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><!--[if !mso]><!-- --><tbody><tr><td class="r26-c" align="center"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="305" class="r27-o mobshow" style="border-collapse: separate; border-radius: 8px; table-layout: fixed; border: none; display: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; visibility: hidden; width: 0"><tbody><tr><td style="font-size: 0px; line-height: 0px; border-radius: 8px" class="r28-i mobshow resp-table magic-resp"><a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsF30hSZEeyPsSB47zkgy3/NJghPnxpoEBk" target="_blank" style="color:#092aff;text-decoration:underline" sib_link_id="3" templating="n"><img src="https://60wet.img.sp1-brevo.net/im/sh/gL2bniSfH-0I.png?u=WtVElij8PJZGdKGle30ML34Cx9hdSbVj" width="305" border="0" style="border:none;float:none;font-size:0;height:0;line-height:0;max-height:0;mso-hide:all;overflow:hidden;table-layout:fixed;visibility:hidden;display:block;width:100%;border-radius:8px" class="mobshow resp-table no-show-for-you" sib_img_id="2"/></a></td></tr></tbody></table></td></tr><!--<![endif]--><tr><td class="r12-c" align="left"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%"><tbody><tr><td style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word;text-align:left" align="left" valign="top" class="r14-i nl2go-default-textstyle"><div><p style="margin:0"><span style="font-size:14px;color:rgb(60, 72, 88);"><strong>Was vom Boom bleibt: Andres Martin-Birner über den härtesten Ritt in der Geschichte von BIKE24</strong></span></p><p style="margin:0"><br></p><p style="margin:0"><span style="font-size:14px;color:rgb(60, 72, 88);"><strong>BIKE24</strong> ging 2021 mit Corona-Rückenwind an die Börse, geriet dann aber mit dem gesamten Fahrradmarkt in einen brutalen Überbestand-Strudel mit Preiskampf auf allen Ebenen. Im Gespräch mit <strong>Sven Rittau </strong>erzählt Gründer und CEO <strong>Andres</strong> <strong>Martin-Birner,</strong> warum er den Börsengang trotzdem als richtige Entscheidung sieht. Er halbierte die Schulden und schuf damit den Spielraum für die schwierigen Jahre danach. Heute ist BIKE24 wieder profitabel, wieder wachsend und so niedrig verschuldet wie seit fünf Jahren nicht mehr.</span></p></div></td></tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td></tr></tbody></table></td></tr><tr><td class="r6-c" align="center"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="213" class="r23-o" style="table-layout: fixed; width: 213px"><tbody><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td></tr><tr><td class="r24-i nl2go-default-textstyle" align="center" valign="top" height="18" style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word"><!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsFVLPezd14L2iEtVojQg7/8jBMuvOF-XXq" style="v-text-anchor:middle; height: 37px; width: 212px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="2" sib_link_id="4" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;"><span style="font-size: 14px;">Jetzt anhören</span></span></center> </div> </v:textbox> </v:roundrect> <![endif]--><!--[if !mso]><!-- --><a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsFVLPezd14L2iEtVojQg7/8jBMuvOF-XXq" target="_blank" data-btn="2" style="font-style:normal;font-weight:normal;line-height:1.15;text-decoration:none;word-break:break-word;word-wrap:break-word;display:block;-webkit-text-size-adjust:none;border-style:solid;background-color:#092aff;border-width:0px;border-color:#000000;border-radius:25px;padding-top:10px;padding-right:5px;padding-bottom:10px;padding-left:5px;font-size:14px;font-family:Manrope, arial;color:#fff;height:18px;mso-hide:all;width:203px" class="r25-r default-button" sib_link_id="4" templating="n"><span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;"><span style="font-size: 14px;">Jetzt anhören</span></span></a><!--<![endif]--></td></tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></th><th width="41.67%" style="font-weight: normal" valign="top" class="r3-c"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"><tbody><tr><td valign="top" class="r22-i" style="padding-right: 22px; padding-left: 22px"><table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><td class="r29-c" align="center" style="font-size: 0px; line-height: 0px; border-radius: 8px; valign: top"><a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsFxg7rQ1NAGCyIitdiAOB/2v7NXoD71PgY" target="_blank" style="color:#092aff;text-decoration:underline" sib_link_id="5" templating="n"><img src="https://60wet.img.sp1-brevo.net/im/sh/gL2bniSfH-0I.png?u=WtVElij8PJZGdKGle30ML34Cx9hdSbVj" width="206" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="2"/></a></td></tr></tbody></table></td></tr></tbody></table></th></tr></tbody></table></td></tr></tbody></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r18-o" style="table-layout: fixed; width: 100%"><tbody><tr><td class="r19-i" style="background-color: #ffffff; padding-top: 10px; padding-bottom: 20px"><table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><th width="41.67%" style="font-weight: normal" valign="top" class="r3-c"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"><tbody><tr><td valign="top" class="r20-i" style="padding-right: 22px; padding-left: 22px"><table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><td class="r21-c" align="center" style="font-size: 0px; line-height: 0px; border-radius: 8px; valign: top"><a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsGQ0q3qPjGBNEMYHSgu6F/i5RG7WmDRhap" target="_blank" style="color:#092aff;text-decoration:underline" sib_link_id="6" templating="n"><img src="https://60wet.img.sp1-brevo.net/im/sh/yuDwKHzIfnHf.jpg?u=WtVElij8PJZGdmbTqTOiQyET0z5SRLDn" width="206" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="3"/></a></td></tr></tbody></table></td></tr></tbody></table></th><th width="58.33%" style="font-weight: normal" valign="top" class="r3-c"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"><tbody><tr><td valign="top" class="r22-i" style="padding-right: 22px; padding-left: 22px"><table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><td class="r12-c" align="left"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%"><tbody><tr><td style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word;text-align:left" align="left" valign="top" class="r14-i nl2go-default-textstyle"><div><p style="margin:0"><span style="font-size:14px;color:rgb(60, 72, 88);"><strong>Nachhaltigkeit und Umsatz sind kein Widerspruch – mit Katharina Hauke von Too Good To Go</strong></span></p><p style="margin:0"><br></p><p style="margin:0"><span style="font-size:14px;color:rgb(60, 72, 88);"><strong>Katharina Hauke</strong> zog vor 17 Jahren der Liebe wegen von Wien nach Berlin und arbeitete sich über ImmoScout24 und Lieferando bis zur Geschäftsführerin Deutschland bei <strong>Too Good To Go</strong> hoch. Im Gespräch mit <strong>Verena Schlüpmann</strong> erzählt sie, wie sie sich aktiv um ihre erste Führungsposition beworben hat und wie Too Good To Go mit Überraschungstüten gegen die Verschwendung von 40 Prozent aller Lebensmittel weltweit kämpft. Besonders offen: ihr Modell "Wahrnehmung, Wirkung, Wunsch" für ehrliches Feedback, ohne dabei zu verletzen.</span></p></div></td></tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td></tr></tbody></table></td></tr><tr><td class="r6-c" align="center"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="213" class="r23-o" style="table-layout: fixed; width: 213px"><tbody><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td></tr><tr><td class="r24-i nl2go-default-textstyle" align="center" valign="top" height="16" style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word"><!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsGsLYGGo5M6XUQNfHfdoJ/CZwKD4fNNU_m" style="v-text-anchor:middle; height: 35px; width: 212px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="3" sib_link_id="7" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span>Mehr erfahren</span></center> </div> </v:textbox> </v:roundrect> <![endif]--><!--[if !mso]><!-- --><a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsGsLYGGo5M6XUQNfHfdoJ/CZwKD4fNNU_m" target="_blank" data-btn="3" style="font-style:normal;font-weight:normal;line-height:1.15;text-decoration:none;word-break:break-word;word-wrap:break-word;display:block;-webkit-text-size-adjust:none;border-style:solid;background-color:#092aff;border-width:0px;border-color:#000000;border-radius:25px;padding-top:10px;padding-right:5px;padding-bottom:10px;padding-left:5px;font-size:14px;font-family:Manrope, arial;color:#fff;height:16px;mso-hide:all;width:203px" class="r25-r default-button" sib_link_id="7" templating="n"><span>Mehr erfahren</span></a><!--<![endif]--></td></tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></th></tr></tbody></table></td></tr></tbody></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%"><tbody><tr><td class="r15-i" style="background-color: #ffffff; padding-top: 20px; padding-bottom: 20px"><table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><th width="100%" style="font-weight: normal" valign="top" class="r3-c"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"><tbody><tr><td valign="top" class="r11-i" style="padding-right: 15px; padding-left: 15px"><table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><td class="r12-c" align="left"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%"><tbody><tr><td style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word;text-align:center;line-height:1" align="center" valign="top" class="r17-i nl2go-default-textstyle"><div><h3 class="default-heading3" style="margin:0;color:#000000;font-family:Manrope, arial;font-size:24px;word-break:break-word"><span style="color:#666666;font-size:18px;">Events der Woche</span></h3></div></td></tr></tbody></table></td></tr><tr><td class="r30-c" align="center" style="font-size: 0px; line-height: 0px; padding-top: 15px; padding-bottom: 15px; valign: top"><a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsHKgGShCRS1hkUD36eNWN/j69uWXsxBfV-" target="_blank" style="color:#092aff;text-decoration:underline" sib_link_id="8" templating="n"><img src="https://60wet.img.sp1-brevo.net/im/sh/Jmi2V8qbOa9k.jpg?u=WtVElij8PJZGeEwC2tn4WtOj4oTHQ4vr" width="570" border="0" style="display: block; width: 100%;" sib_img_id="4"/></a></td></tr><tr><td class="r12-c" align="left"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%"><tbody><tr><td style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word;text-align:left" align="left" valign="top" class="r14-i nl2go-default-textstyle"><div><p style="margin:0"><span style="font-size:14px;color:rgb(60, 72, 88);"><strong>K5 Female Circle Event 2027: Das Pflicht-Event für alle Frauen im Handel</strong></span></p><p style="margin:0"><br></p><p style="margin:0"><span style="font-size:14px;color:rgb(60, 72, 88);">Am 09. März 2027 ist es so weit und unser K5 Female Circle Event findet zum dritten Mal in Berlin statt. Euch erwartet ein Tag ganz im Zeichen von Austausch, Inspiration und persönlicher Weiterentwicklung. Auch 2027 dreht sich wieder alles um das, was uns stark macht: freu Dich auf inspirierende Masterclasses zu Themen wie Leadership, Personal Branding, KI und Handelstrends, interaktive Roundtables, Panel Talks und Meet & Asks. </span></p><p style="margin:0"><br></p><p style="margin:0"><span style="font-size:14px;color:rgb(60, 72, 88);">Aktuell läuft noch die<strong> Early-Bird-Phase</strong>: Das Ticket kostet 149 statt 199 Euro, wer zu zweit kommt, zahlt mit dem Tandem-Ticket zusammen nur 249 Euro. Schnell sein lohnt sich also.</span></p></div></td></tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td></tr></tbody></table></td></tr><tr><td class="r6-c" align="center"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="399" class="r23-o" style="table-layout: fixed; width: 399px"><tbody><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td></tr><tr><td class="r24-i nl2go-default-textstyle" align="center" valign="top" height="18" style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word"><!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsHn0yf7anXws0Y2Qvd7ER/eUdf3mWXhX5p" style="v-text-anchor:middle; height: 37px; width: 398px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="4" sib_link_id="9" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;"><span style="font-size:14px;">Ticket sichern</span></span></center> </div> </v:textbox> </v:roundrect> <![endif]--><!--[if !mso]><!-- --><a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsHn0yf7anXws0Y2Qvd7ER/eUdf3mWXhX5p" target="_blank" data-btn="4" style="font-style:normal;font-weight:normal;line-height:1.15;text-decoration:none;word-break:break-word;word-wrap:break-word;display:block;-webkit-text-size-adjust:none;border-style:solid;background-color:#092aff;border-width:0px;border-color:#000000;border-radius:25px;padding-top:10px;padding-right:5px;padding-bottom:10px;padding-left:5px;font-size:14px;font-family:Manrope, arial;color:#fff;height:18px;mso-hide:all;width:389px" class="r25-r default-button" sib_link_id="9" templating="n"><span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;"><span style="font-size:14px;">Ticket sichern</span></span></a><!--<![endif]--></td></tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></th></tr></tbody></table></td></tr></tbody></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%"><tbody><tr><td class="r31-i" style="background-color: #ffffff; padding-top: 20px; padding-bottom: 10px"><table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><th width="100%" style="font-weight: normal" valign="top" class="r3-c"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"><tbody><tr><td valign="top" class="r11-i" style="padding-right: 15px; padding-left: 15px"><table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><td class="r12-c" align="left"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="border-collapse: separate; border-radius: 5px; table-layout: fixed; width: 100%"><tbody><tr><td style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word;background-color:#f3fccf;text-align:center;padding-top:10px;padding-bottom:10px;border-radius:5px" align="center" valign="top" class="r32-i nl2go-default-textstyle"><div><p style="margin:0"><span style="color:#666666;font-size:18px;"><strong>E-Commerce Update</strong></span></p><p style="margin:0"><span style="color:#666666;font-size:18px;"><strong>News, Insights und Diskussionen aus der Welt des (digitalen) Handels</strong></span></p></div></td></tr></tbody></table></td></tr><tr><td class="r12-c" align="left"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%"><tbody><tr><td style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word;text-align:left;word-wrap:break-word" align="left" valign="top" class="r14-i nl2go-default-textstyle"><div><p style="margin:0"><br></p><p style="margin:0"><br></p><p style="margin:0"><span style="font-size:14px;color:rgb(60, 72, 88);"><strong>📊 Studie: Temu, Shein & Co. kosten Österreichs Handel 570 Millionen Euro</strong></span></p><p style="margin:0"><span style="font-size:14px;color:rgb(60, 72, 88);">Eine neue Analyse beziffert erstmals den volkswirtschaftlichen Schaden durch die China-Plattformen – 570 Millionen Euro entgangener Umsatz und über 1.600 verlorene Arbeitsplätze allein in Österreich, wobei Kleinstunternehmen überproportional betroffen sind. Der seit Juli geltende EU-Pauschalzoll zeigt zwar bereits Wirkung, Verbände warnen aber vor verfrühter Entwarnung. <strong><a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfsZpYgI1wqMG3p0L44aLnX/TvbNZyLn9xag" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color:#092aff;text-decoration:underline" sib_link_id="10" templating="n">Weiterlesen... </a></strong></span></p><p style="margin:0"><br></p><p style="margin:0"><span style="font-size:14px;color:rgb(60, 72, 88);"><strong>🇨🇳 China blockiert Mitwirkung an EU-Untersuchung gegen JD.com</strong></span></p><p style="margin:0"><span style="font-size:14px;color:rgb(60, 72, 88);">Peking untersagt chinesischen Unternehmen die Mitarbeit an der EU-Prüfung von JD.coms 2,5-Milliarden-Dollar-Übernahmeplänen für den deutschen Elektronikhändler Ceconomy und wirft Brüssel unzulässige extraterritoriale Jurisdiktion vor. Relevant für alle, die Partnerschaften oder Investments mit chinesischen Handelskonzernen prüfen – solche Übernahmen werden politisch zunehmend heikler.<strong> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfuSp5Bb0W4oIQ8oVQZN5k3/rr2lNiYIqmwL" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color:#092aff;text-decoration:underline" sib_link_id="11" templating="n">Weiterlesen...</a></strong></span></p><p style="margin:0"><br></p><p style="margin:0"><span style="font-size:14px;color:rgb(60, 72, 88);"><strong>🤖 Adobe-Studie: KI-Traffic auf US-Shops boomt, viele Shops sind aber nicht bereit dafür</strong></span></p><p style="margin:0"><span style="font-size:14px;color:rgb(60, 72, 88);">Der Traffic von KI-Quellen auf US-Onlineshops ist im Juli um 62 Prozent gestiegen und konvertiert 60 Prozent besser als klassischer Traffic. Trotzdem sind viele Seiten laut Adobe nicht "maschinenlesbar" genug, um von KI-Assistenten überhaupt gefunden zu werden. Ein guter Anlass, die eigenen Produktseiten auf KI-Lesbarkeit zu prüfen, statt nur auf klassisches SEO zu setzen.<strong> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfwLobgtz5JGKmScfn49pgZ/XI_yZHyhRDAc" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color:#092aff;text-decoration:underline" sib_link_id="12" templating="n">Weiterlesen... </a></strong></span></p><p style="margin:0"><br></p><p style="margin:0"><span style="font-size:14px;color:rgb(60, 72, 88);"><strong>🛍️ Ikea testet 50-Quadratmeter-Pop-up im Nürnberger Hauptbahnhof</strong></span></p><p style="margin:0"><span style="font-size:14px;color:rgb(60, 72, 88);">Statt Musterzimmern gibt's im neuen Ikea-Pop-up am Bahnhof nur Reiseartikel, Deko und kleine Wohnaccessoires für den schnellen Einkauf zwischendurch. Für die Deutsche Bahn ein Testlauf, wie bekannte Marken kompakte Flächen an Verkehrsknoten nutzen können. Ein spannendes Format für alle, die über zusätzliche, kleinere Vertriebspunkte abseits der klassischen Filiale nachdenken.<strong> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfyEo8CCxeXiN8mQq9YwZd5/m3JeRLNmPAb6" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color:#092aff;text-decoration:underline" sib_link_id="13" templating="n">Weiterlesen...</a></strong></span></p><p style="margin:0"><br></p><p style="margin:0"><span style="font-size:14px;color:rgb(60, 72, 88);"><strong>🛒 Aldi stellt Lebensmittel-Lieferdienst nach vier Jahren ein</strong></span></p><p style="margin:0"><span style="font-size:14px;color:rgb(60, 72, 88);">Aldi Schweiz beendet seinen Lieferdienst Aldi Now und begründet das mit der Rückbesinnung auf den "echten Discounter". Zuvor waren mit Notime, Farmy und Smood bereits mehrere andere Lebensmittel-Lieferdienste in der Schweiz gescheitert. Das zeigt, wie schwierig sich Quick-Commerce-Modelle im Food-Bereich nach wie vor rechnen, gerade außerhalb der Ballungszentren. <strong><a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng07nehVwDmAPV6F0W3jJZb/N9JHvORIQcAs" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color:#092aff;text-decoration:underline" sib_link_id="14" templating="n">Weiterlesen... </a></strong></span></p><p style="margin:0"><br></p><p style="margin:0"><span style="font-size:14px;color:rgb(60, 72, 88);"><strong>📱 Tchibo zieht in Supermarkt-Apps ein</strong></span></p><p style="margin:0"><span style="font-size:14px;color:rgb(60, 72, 88);">Tchibo verknüpft sein Kundenprogramm künftig direkt mit Apps von Supermarktketten wie Picnic und bald wohl auch Edeka, um Angebote dort zu zeigen, wo ohnehin eingekauft wird und gleichzeitig genauer zu erfahren, welche Produkte gut laufen. Ein Beispiel dafür, wie Marken zunehmend versuchen, sich in fremde Handelsplattformen einzuklinken, statt nur auf die eigene App zu setzen.<strong> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng20nBCoun0cRrQ3AsYW3W7/zA4wQ3fX3-6j" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color:#092aff;text-decoration:underline" sib_link_id="15" templating="n">Weiterlesen... </a></strong></span></p><p style="margin:0"><br></p></div></td></tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></th></tr></tbody></table></td></tr></tbody></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%"><tbody><tr><td class="r15-i" style="background-color: #ffffff; padding-top: 20px; padding-bottom: 20px"><table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><th width="100%" style="font-weight: normal" valign="top" class="r3-c"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"><tbody><tr><td valign="top" class="r11-i" style="padding-right: 15px; padding-left: 15px"><table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><td class="r12-c nl2go-default-textstyle" align="left" style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word;text-align:left;valign:top"><div><p style="margin:0;color:#3c4858;font-family:'Roboto','Arial',Helvetica,sans-serif;font-size:14px"><span style="background-color:transparent;color:#666666;font-family: manrope, arial;">Eure Verena & das K5 Team</span></p></div></td></tr></tbody></table></td></tr></tbody></table></th></tr></tbody></table></td></tr></tbody></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%"><tbody><tr><td class="r33-i" style="background-color: #f5f5f5; padding-top: 20px; padding-bottom: 20px"><table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><th width="50%" style="font-weight: normal" valign="top" class="r3-c"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"><tbody><tr><td valign="top" class="r11-i" style="padding-right: 5px; padding-left: 5px"><table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><td class="r34-c nl2go-default-textstyle" align="left" style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word;text-align:left;padding-right:20px;padding-left:20px;valign:top"><div><p style="margin:0;font-family:Arial,Helvetica,sans-serif;font-size:14px;color:#888888"><span>K5 GmbH</span><br><span><span>Winzererstr. 47 D</span><br> <span>80797 München</span><br> <a href="mailto:info@k5-gmbh.com?subject=Newsletter" style="color:#092aff;text-decoration:underline"><span style="text-decoration: underline; color: rgb(102, 102, 102);">info@k5-gmbh.com</span></a></span></p></div></td></tr></tbody></table></td></tr></tbody></table></th><th width="50%" style="font-weight: normal" valign="top" class="r3-c"><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; 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