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<tr><td>Und: Warum Outfittery auf menschliche StylistInnen setzt und wie Westwing Markenwert steuert.‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­</td></tr></table> <!--[if mso]> <img width="1" height="1" src="https://60wet.r.a.d.sendibm1.com/mk/op/sh/1t6AVse4sR7ZnCuB3KRI05h1G1Nt11/2dBmbhw-yblv" /> <![endif]-->
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width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="border-collapse: separate; border-radius: 8px; margin-bottom: 15px; margin-top: 0px; table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; border-radius: 8px; text-align: left;"> <div><p style="margin: 0; text-align: center;"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);">Shein kauft Everlane. Google baut die Suche um. Temu drückt weiter aufs Tempo.</span></span></span></span></span></span></span></span></p><p style="margin: 0; text-align: center;"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);">Und gleichzeitig zeigt Westwing, dass emotionale Bindung skaliert. Outfittery, dass Intuition einen Algorithmus schlägt. Philips, dass TikTok ein Produktlabor sein kann, wenn man es lässt.</span></span></span></span></span></span></span></span></p><p style="margin: 0; text-align: center;"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);">Der Handel spaltet sich gerade nicht in Gewinner und Verlierer. Er spaltet sich in die, die auf Disruption reagieren und die, die sie definieren.</span></span></span></span></span></span></span></span></p></div> </td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r15-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r17-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"> <div><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-size: 18px;">News der Woche</span></h3></div> </td> </tr></table></td> </tr><tr><td class="r18-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; padding-bottom: 15px; padding-top: 15px; valign: top;"> <a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsE8LH3iRwmZXw3PMLnDXv/U07XIstOvvol" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="1" templating="n"> <img src="https://60wet.img.a.d.sendibm1.com/im/sh/6sTxLaC_M2rf.png?u=2BpAyz2gMiWncci5QSzvT8G6xHNWaWgYnT" width="570" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="10"></a> </td> </tr><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r19-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; padding-top: 10px; text-align: left;"> <div><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><strong>Das K5 Konferenz Programm ist online!</strong></span></p><p style="margin: 0;"><br></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Die Roadmap für das wichtigste Event des Jahres steht. </span></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Im <strong>Juni</strong> erwartet Dich auf der <strong>K5 Konferenz</strong> in Berlin das geballte Wissen von über 250 SpeakerInnen und der Austausch mit 5.000 EntscheiderInnen auf Augenhöhe. </span></p><p style="margin: 0;"><br></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Der Fokus liegt auf den drängendsten Fragen der Branche: Wie begegnest Du dem Speed-Modell von Temu und Shein? Wie funktioniert ein erfolgreicher TikTok Shop aus der Markenperspektive? Im AI Auditorium gibt es den Deep Dive zu Agentic Commerce und Physical AI, während über 50 Masterclasses handfeste Strategien für Deinen Business-Alltag liefern. </span></p><p style="margin: 0;"><br></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Wenn Du bereits Dein Ticket hast, erstelle Dir jetzt Deinen individuellen Timetable. </span></p><p style="margin: 0;"><br></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Falls Du noch kein <strong>Ticket</strong> besitzt, wird es jetzt höchste Zeit, denn dieses unschlagbare Programm sollte man auf keinen Fall verpassen. Schnell sein lohnt sich, <strong>die Regular Tickets gibt's nur noch bis zum 29. Mai.</strong></span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="399" class="r20-o" style="table-layout: fixed; width: 399px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="16" align="center" valign="top" class="r21-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsEafzG8qIsUiC7EkAlxFz/MvP_HGhRQdh7" style="v-text-anchor:middle; height: 35px; width: 398px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="1" sib_link_id="2" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span>Zum Programm</span></center> </div> </v:textbox> </v:roundrect> <![endif]--> <!--[if !mso]><!-- --> <a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsEafzG8qIsUiC7EkAlxFz/MvP_HGhRQdh7" class="r22-r default-button" target="_blank" data-btn="1" style="font-style: normal; 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width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r17-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"> <div><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-size: 18px;">Podcasts der Woche</span></h3></div> </td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r23-o" style="table-layout: fixed; width: 100%;"><tr><td class="r24-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 10px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="41.67%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r25-i" style="padding-left: 22px; padding-right: 22px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r26-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; valign: top;"> <a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsF30hSZEeyPsSB47zkgy3/Qoyi2-WecQCi" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="3" templating="n"> <img src="https://60wet.img.a.d.sendibm1.com/im/sh/0Av_qftiPc7Y.png?u=WtVElij8PJZGdKGle30ML34Cx9hdSbVj" width="206" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="2"></a> </td> </tr></table></td> </tr></table></th> <th width="58.33%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r27-i" style="padding-left: 22px; padding-right: 22px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"> <div><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><strong>Der Discovery-Umbruch: </strong></span></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><strong>Wie Brands auf Social-Commerce-Plattformen skalieren</strong></span></p><p style="margin: 0;"><br></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Vergiss die reine Bedarfsdeckung über die klassische Suche. Im K5 Commerce Cast analysiert <strong>Verena Schlüpmann</strong> mit <strong>Marlies Gebetsberger</strong> (<strong>Philips</strong>) und <strong>Nele Odzuck</strong> (<strong>TikTok</strong>), wie die "Generation Discovery" den Handel umkrempelt. Philips nutzt die Plattform nicht nur als Werbekanal, sondern als Innovations-Inkubator, was direkt zur Entwicklung neuer Produkte durch Social Listening führte. Du erfährst, warum der Erfolg auf Social Commerce auf Agilität, dem Loslassen von Konzern-Guidelines und dem Mut zu authentischem Content basiert und warum bereits ein Drittel der Gen X aktiv über die App shoppt.</span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="214" class="r20-o" style="table-layout: fixed; width: 214px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="16" align="center" valign="top" class="r21-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsFVLPezd14L2iEtVojQg7/GuIqV2OAsnJa" style="v-text-anchor:middle; 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border-collapse: separate; border-radius: 8px; display: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; width: 0;"><tr><td class="r30-i mobshow resp-table magic-resp" style="border-radius: 8px; font-size: 0px; line-height: 0px;"> <a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsFxg7rQ1NAGCyIitdiAOB/79y3IDeK1Wom" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="5" templating="n"> <img src="https://60wet.img.a.d.sendibm1.com/im/sh/F8ACy-k3SfNy.png?u=WtVElij8PJZGdmbTqTOiQyET0z5SRLDn" width="305" border="0" class="mobshow resp-table no-show-for-you" style="border: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; display: block; width: 100%; border-radius: 8px;" sib_img_id="3"></a> </td> </tr></table></td> </tr><!--<![endif]--><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"> <div><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><strong>Die Love-Brand-Formel: </strong></span></p><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><strong>Wie Du Dein Marketing inhouse kontrollierst</strong></span></p><p class="default" style="margin: 0;"><br></p><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Viele Marken verkaufen Produkte, aber keine Emotionen. <strong>Westwing</strong>-CMO <strong>Lydia Kind</strong> teilt im Gespräch mit <strong>Verena Lindner</strong>, wie mit ihrer Strategie eine echte emotionale Bindung gelingt und warum der Markenkern tief von innen gelebt werden muss. Westwing setzt auf ein dreistufiges Influencer-Konzept aus klassischen InfluencerInnen, Content CreatorInnen und TastemakerInnen, das komplett inhouse geführt wird. Erfahre, warum Künstliche Intelligenz das menschliche Taste-Level niemals ersetzen kann und wie eine Kultur aus Empathie und psychologischer Sicherheit Höchstleistungen im Team ermöglicht.</span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="214" class="r20-o" style="table-layout: fixed; width: 214px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="18" align="center" valign="top" class="r21-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsGQ0q3qPjGBNEMYHSgu6F/6e3PjcAAAxsP" style="v-text-anchor:middle; 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width: 100%;"><tr><td align="left" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"> <div><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><strong>Die Personalisierungs-Falle: </strong></span></p><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><strong>Warum reine KI-Kuration im Modehandel scheitert</strong></span></p><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><br></span></p><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Der Online-Modehandel droht in der Austauschbarkeit zu versinken. <strong>Outfittery</strong>-Mitgründerin <strong>Julia Bösch</strong> disskutiert im ChefTreff mit <strong>Sven Rittau</strong>, warum Algorithmen alleine nicht für echte Kundenbindung ausreichen. Die Symbiose aus First-Party-Daten und menschlicher Intuition ist der Schlüssel, um die Loyalität ab dem zweiten Kauf auf 80 % zu heben. Es wird deutlich, warum die Zusammenführung von Outfittery und Lookiero einen europäischen Marktführer kreiert, wie ein komplexer strategischer Rollenwechsel vom CEO zur Aufsichtsratsvorsitzenden gelingt und warum starre Führungshierarchien in Wachstumsphasen unverzichtbar sind.</span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="214" class="r20-o" style="table-layout: fixed; width: 214px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="16" align="center" valign="top" class="r21-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsHn0yf7anXws0Y2Qvd7ER/papjLfBPBjvH" style="v-text-anchor:middle; height: 35px; width: 213px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="4" sib_link_id="9" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span>Zur Podcast</span></center> </div> </v:textbox> </v:roundrect> <![endif]--> <!--[if !mso]><!-- --> <a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsHn0yf7anXws0Y2Qvd7ER/papjLfBPBjvH" class="r22-r default-button" target="_blank" data-btn="4" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 16px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 204px;" sib_link_id="9" templating="n"> <span>Zur Podcast</span></a> <!--<![endif]--> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r15-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r17-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"> <div><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-size: 18px;"><span style="color: #666666; font-size: 18px;">K5 Networking Event von SAP, KPS & Sinch zu AI & Customer Engagement</span></span></h3></div> </td> </tr></table></td> </tr><tr><td class="r18-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; padding-bottom: 15px; padding-top: 15px; valign: top;"> <a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/7nVU1aA2nfsZpYgI1wqMG3p0L44aLnX/veUGFlU13g_h" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="10" templating="n"> <img src="https://60wet.img.a.d.sendibm1.com/im/sh/ZsLWRz4KpmW-.png?u=WtVElij8PJZGehGuFKBQcoYz8dr6Oodv" width="570" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="5"></a> </td> </tr><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r19-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; padding-top: 10px; text-align: left;"> <div><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">AI verändert Kundenerwartungen schneller als Unternehmen folgen können. Der wachsende „Engagement Gap" kostet direkt Revenue. Das CX Masters Event zeigt am 22. Juni bei SAP in Berlin, wie führende Unternehmen aus Retail, E-Commerce und CPG Engagement von isolierten Maßnahmen zu einem Wachstumstreiber transformieren. </span></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Erlebe Leadership Impulse mit Dr. Nico Rose, Strategische Klarheit im AI-Zeitalter, Erfolgsgeschichten und einen wertvollen Austausch mit Führungskräften aus Marketing & CRM. Limitierte Plätze. </span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="399" class="r20-o" style="table-layout: fixed; width: 399px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="16" align="center" valign="top" class="r21-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/7nVU1aA2nfuSp5Bb0W4oIQ8oVQZN5k3/Ftgu_N6X3Ov0" style="v-text-anchor:middle; height: 35px; width: 398px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="5" sib_link_id="11" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span>Jetzt anmelden!</span></center> </div> </v:textbox> </v:roundrect> <![endif]--> <!--[if !mso]><!-- --> <a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/7nVU1aA2nfuSp5Bb0W4oIQ8oVQZN5k3/Ftgu_N6X3Ov0" class="r22-r default-button" target="_blank" data-btn="5" style="font-style: normal; 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width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r17-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"> <div><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-size: 18px;">Events der Woche</span></h3></div> </td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r23-o" style="table-layout: fixed; 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text-align: left;"> <div><p style="margin: 0;"><span data-path-to-node="15,1" style="font-size: 14px; color: rgb(60, 72, 88);"><strong>K5 HEALTH & CONNECT Padel Open</strong></span></p><p style="margin: 0;"><br></p><p style="margin: 0;"><span data-path-to-node="15,1" style="font-size: 14px; color: rgb(60, 72, 88);">Brands aufgepasst! Am <strong>11. Juni 2026 </strong>bringen wir die HEALTH Community in <strong>Berlin</strong> auf den Court. </span></p><p style="margin: 0;"><span data-path-to-node="15,1" style="font-size: 14px; color: rgb(60, 72, 88);">Bei diesem exklusiven Padel-Turnier, gehostet von Bella Wondra, Anne-Sophie Wolf (<strong>mollie</strong>) und Verena Schlüpmann, entscheidet ihr selbst über Eure Rolle: Holt Euch das <strong>Spieler-Ticket</strong>, um aktiv auf dem Platz um den Titel und Spendenschecks für den guten Zweck zu kämpfen. Wer aber lieber netzwerkt statt schwitzt, wählt das <strong>Fan-Ticket</strong>, feuert die Teams vom Spielfeldrand aus an und genießt kühle Drinks, leckerenes Essen, und einen live DJ bei intensivem </span><span data-path-to-node="15,1" style="font-size: 14px; color: rgb(60, 72, 88);">Networking. </span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="214" class="r20-o" style="table-layout: fixed; width: 214px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="16" align="center" valign="top" class="r21-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/7nVU1aA2nfyEo8CCxeXiN8mQq9YwZd5/lllZFIaoXlFV" style="v-text-anchor:middle; 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padding-bottom: 10px; padding-top: 10px; text-align: center;"> <div><p style="margin: 0;"><span style="color: #666666; font-size: 18px;"><strong>E-Commerce Update</strong></span></p><p style="margin: 0;"><span style="color: #666666; font-size: 18px;"><strong>News, Insights und Diskussionen aus der Welt des (digitalen) Handels</strong></span></p></div> </td> </tr></table></td> </tr><tr><td class="r35-c nl2go-default-textstyle" align="left" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: custom; padding-bottom: 15px; padding-top: 15px; text-align: left; valign: top; word-wrap: break-word;"> <div><article class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&:has([data-writing-block])>*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="request-67b38759-ed90-8012-aaf1-b2031cddfe43-10" data-testid="conversation-turn-193" data-scroll-anchor="true" data-turn="assistant" id="isPasted"><div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"><div class="[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"><div class="flex max-w-full flex-col grow"><div data-message-author-role="assistant" data-message-id="77710f14-00e5-4ed9-ab77-e9d1317f175a" dir="auto" class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&]:mt-1" data-message-model-slug="gpt-5"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[1px]"><div class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">🇪🇺 <strong>Europas Antwort auf den Marktplatz-Riesen: </strong></span></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Wer fordert Amazon heraus? Die Suche nach europäischen Plattform-Alternativen läuft auf Hochtouren: eine Analyse der potenziellen Kandidaten.</span></p><p style="margin: 0;"><a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/7nVU1aA2ng20nBCoun0cRrQ3AsYW3W7/T64xvwYg5BVt" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="15" templating="n"><span style="font-size: 14px; color: rgb(60, 72, 88);">Weiterlesen…</span></a></p><p style="margin: 0;"><br></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">🤖<strong> Google verschärft KI-Preiskampf: </strong></span></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Neue Funktionen verändern die Suche. Durch neue Tools auf der Entwicklerkonferenz wird der Wettbewerb im digitalen Ökosystem massiv angeheizt.</span></p><p style="margin: 0;"><a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/7nVU1aA2ng3tmhi7tMF4UDjrLF3InSd/_sZLfY4ub2HT" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="16" templating="n"><span style="font-size: 14px; color: rgb(60, 72, 88);">Weiterlesen…</span></a></p><p style="margin: 0;"><br></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">🛒 <strong>Lidl kündigt Änderungen für Millionen Kunden ab Juni an: </strong></span></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Der Lebensmittel-Discounter baut seine Services im kommenden Monat signifikant um. Das Ziel ist ein <span style="font-size: 14px; color: rgb(60, 72, 88);">klassisches Punktesystem mit frei auswählbaren Prämien.</span></span></p><p style="margin: 0;"><a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/7nVU1aA2ng5mmEDQrvTWWa3fVbY5XP9/bcBvLwemvzV7" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="17" templating="n"><span style="font-size: 14px; color: rgb(60, 72, 88);">Weiterlesen…</span></a></p><p style="margin: 0;"><br></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">📦 <strong>Strategischer Paukenschlag: </strong></span></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Shein übernimmt Modemarke Everlane offiziell. Der Fast-Fashion-Gigant kauft das US-Label und baut seine globale Marktpräsenz weiter aus.</span></p><p style="margin: 0;"><a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/7nVU1aA2ng7flkijqUhyYwNTfy2sHLf/ymq255oyvVge" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="18" templating="n"><span style="font-size: 14px; color: rgb(60, 72, 88);">Weiterlesen…</span></a></p></div></div></div></div></div></div></article></div> </td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r15-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; 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