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<tr><td>Warum Plattform-Dominanz klassische Web-Strategien frisst und wie Du jetzt handelst.‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­</td></tr></table> <!--[if mso]> <img width="1" height="1" src="https://60wet.r.sp1-brevo.net/mk/op/sh/1t6AVse4sR7ZnCuB3KRI05h1G1Nt11/m9qJ04aouP7e" /> <![endif]-->
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Wer heute noch glaubt, mit bewährten deutschen Konzepten dort einfach anzuknüpfen, wird von der Realität überholt. Neue Zölle drücken die Margen, während chinesische Marken mit einer Geschwindigkeit und einem Social-Commerce-Verständnis agieren, das westliche Entscheiderinnen und Entscheider ernsthaft aufhorchen lassen sollte. Was das konkret bedeutet? Darum geht es in unseren Podcasts der Woche.</span></p></div> </td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r10-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r15-o" style="table-layout: fixed; 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font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><strong>K5 Commerce Cast: China Deep Dive -</strong></span></p><p class="default" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><strong>Von Made in Germany zu China-Speed</strong></span></p><p class="default" style="margin: 0;"><br></p><p class="default" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><strong>Sven Rittau </strong>demaskiert mit <strong>Thomas Derksen</strong> und <strong>Damian Maib</strong> (<strong>Made in China Podcast</strong>) die Realität in China. Wer den Markt verstehen will, muss begreifen, warum klassische Website-Strategien gegen die chinesische Plattform-Dominanz keine Chance haben.</span></p><p class="default" style="margin: 0;"><br></p><p class="default" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><strong>Darum geht’s:</strong></span></p><ul style="margin: 0;"><li dir="ltr" style="margin: 0; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><p class="default" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;"><strong>Plattform-Diktat</strong>: Warum der Markt vollständig plattformgetrieben ist und D2C-Websites kaum funktionieren.</span></p></li><li dir="ltr" style="margin: 0; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><p class="default" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;"><strong>Reifegrad</strong>: Warum Social Commerce und Live-Shopping im Westen noch in den Kinderschuhen stecken.</span></p></li><li dir="ltr" style="margin: 0; font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><p class="default" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;"><strong>Präsenz</strong>: Weshalb "China for China"-Strategien entscheidend sind und Marktkenntnis nicht aus der Distanz entstehen kann.</span></p></li></ul></div></div></div></div></div></div></article></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="214" class="r23-o" style="table-layout: fixed; 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width: 100%;"><tr><td valign="top" class="r19-i" style="padding-left: 22px; padding-right: 22px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r28-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; valign: top;"> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsFVLPezd14L2iEtVojQg7/fqsoWgjl3UKG" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="4" templating="n"> <img src="https://60wet.img.sp1-brevo.net/im/sh/2VkBRnUtSDK_.png?u=WtVElij8PJZGdKGle30ML34Cx9hdSbVj" width="206" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="2"></a> </td> </tr></table></td> </tr></table></th> <th width="58.33%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r26-i" style="padding-left: 22px; padding-right: 22px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"> <div><p class="default" id="isPasted" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><strong>ChefTreff SPEZIAL China Deep Dive: Wilde Plattformen, starke Brands</strong></span></p><p class="default" style="margin: 0;"><br></p><p class="default" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><strong>Olivia Plotnick </strong>(<strong>wai social</strong>) lebt seit über einem Jahrzehnt in China. Mit <strong>Sven Rittau </strong>spricht sie über eine Tour durch 30 Städte, die sie tief in das Herz des chinesischen Konsumverhaltens geführt hat. Ihr Fazit: China ist ein unmittelbarer Wake-up Call für das Überleben westlicher Marken.</span></p><p class="default" style="margin: 0;"><br></p><p class="default" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><strong>Weitere Take-Aways der Folge:</strong></span></p><ul style="margin: 0;"><li dir="ltr" style="margin: 0; font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><p class="default" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;"><strong>Lower Tier Cities</strong>: Warum die Dynamik abseits von Shanghai westliche Standards in Sachen Tech-Integration sprengt.</span></p></li><li dir="ltr" style="margin: 0; font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><p class="default" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;"><strong>Retail als Content-Fabrik</strong>: Wie stationäre Stores als reine Marketingkanäle für Social Media umfunktioniert werden.</span></p></li><li dir="ltr" style="margin: 0; font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><p class="default" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;"><strong>Wettbewerb</strong>: Warum lokale Brands nicht durch Patriotismus, sondern durch überlegene Qualität und Agilität gewinnen.</span></p></li></ul></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="214" class="r23-o" style="table-layout: fixed; width: 214px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; 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width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r15-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r16-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"> <div><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-size: 18px;">Events der Woche</span></h3></div> </td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r29-o" style="background-color: #ffffff; 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border-radius: 8px; margin-bottom: 15px; margin-top: 0px; table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; border-radius: 8px; text-align: left;"> <div><p style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><strong>"Lead Yourself. Lift Each Other." – Recap zum K5 Female Circle Event </strong></span></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><br></span></p><p class="default" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);">Letzte Woche in Berlin war spürbar, was passiert, wenn über 300 Frauen zusammenkommen, um zu netzwerken, zu lernen und sich offen auszutauschen. Uns fehlen fast ein wenig die Worte für diese Atmosphäre: Es war ein Raum für tiefe Ehrlichkeit, radikale Offenheit und echtes Empowerment. </span></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><br></span></p><p class="default" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);">Ein riesiges Dankeschön an alle TeilnehmerInnen und SpeakerInnen, die diesen Tag durch ihren Mut und ihr Engagement so einzigartig gemacht haben. Danke an unsere Partner und Sponsoren, fürs Möglichmachen! Die Energie des Tages wirkt noch lange nach und wir brennen schon jetzt darauf, diese unvergesslichen Momente mit Euch zu wiederholen. Ihr wollt <strong>2027</strong> dabei sein? Dann <strong>meldet</strong> Euch schon einmal unverbindlich <strong>an</strong> und wir schicken Euch alle Infos, sobald Location, Termin und Ticketverkauf feststehen.</span></p></div> </td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="285" class="r23-o" style="table-layout: fixed; width: 285px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="16" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfuSp5Bb0W4oIQ8oVQZN5k3/x68Ivd53tEmu" style="v-text-anchor:middle; height: 35px; width: 284px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="3" sib_link_id="11" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span>Jetzt für 2027 voranmelden</span></center> </div> </v:textbox> </v:roundrect> <![endif]--> <!--[if !mso]><!-- --> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfuSp5Bb0W4oIQ8oVQZN5k3/x68Ivd53tEmu" class="r25-r default-button" target="_blank" data-btn="3" style="font-style: normal; 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width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r15-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r16-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"> <div><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-size: 18px;">News der Woche</span></h3></div> </td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r17-o" style="table-layout: fixed; 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text-align: left;"> <div><article class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&:has([data-writing-block])>*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="request-68da7505-ae28-832a-ae0d-defb938ded7f-1" data-testid="conversation-turn-126" data-scroll-anchor="true" data-turn="assistant" id="isPasted"><div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"><div class="[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"><div class="flex max-w-full flex-col grow"><div data-message-author-role="assistant" data-message-id="9fc1f5bc-f24f-44c8-b221-1b16534ee255" dir="auto" class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&]:mt-1" data-message-model-slug="gpt-5"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[1px]"><div class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"><p class="default" id="isPasted" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><strong>K5 COMMERCE AWARD: Bewerbt Euch jetzt mit Euren Lösungen</strong></span></p><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><br></span></p><p class="default" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);">Wir suchen die innovativsten Commerce-Lösungen und Agenturen Deutschlands. In 10 Kategorien, von Conversational Commerce bis Logistik und KI, zeichnen wir herausragende Leistungen aus. Nutzt die Chance, Eure Cases vor der K5 Community sichtbar zu machen, die Bewerbungsphase läuft noch bis zum <strong>12. April</strong>. </span></p></div></div></div></div></div></div></article></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="214" class="r23-o" style="table-layout: fixed; width: 214px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="18" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfyEo8CCxeXiN8mQq9YwZd5/Fq5HGR2Wa8nY" style="v-text-anchor:middle; height: 37px; width: 213px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="4" sib_link_id="13" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;"><span style="font-size: 14px;">Jetzt bewerben</span></span></center> </div> </v:textbox> </v:roundrect> <![endif]--> <!--[if !mso]><!-- --> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfyEo8CCxeXiN8mQq9YwZd5/Fq5HGR2Wa8nY" class="r25-r default-button" target="_blank" data-btn="4" style="font-style: normal; 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width: 100%;"><tr><td valign="top" class="r26-i" style="padding-left: 22px; padding-right: 22px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"> <div><p class="default" id="isPasted" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><strong>K5 Startup Pitches: Euer Startup auf der großen Bühne in Berlin</strong></span></p><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><br></span></p><p class="default" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);">Junge D2C- und Retail Tech-Startups aufgepasst: Auch 2026 habt ihr die Chance, Euer Startup vor E-Commerce-Deutschland zu pitchen. <strong>Bewerbt Euch jetzt</strong>! Im Anschluss wählt unsere hochkarätige Experten-Jury aus allen Bewerbungen die Top 5 pro Kategorie, die ihr Startup auf der K5 Konferenz präsentieren dürfen. </span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="214" class="r23-o" style="table-layout: fixed; width: 214px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="16" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng3tmhi7tMF4UDjrLF3InSd/Y-BDjO4EHFMI" style="v-text-anchor:middle; 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border-radius: 5px; table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r38-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; background-color: #f3fccf; border-radius: 5px; padding-bottom: 10px; padding-top: 10px; text-align: center;"> <div><p style="margin: 0;"><span style="color: #666666; font-size: 18px;"><strong>E-Commerce Update</strong></span></p><p style="margin: 0;"><span style="color: #666666; font-size: 18px;"><strong>News, Insights und Diskussionen aus der Welt des (digitalen) Handels</strong></span></p></div> </td> </tr></table></td> </tr><tr><td class="r39-c nl2go-default-textstyle" align="left" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: custom; padding-bottom: 15px; padding-top: 15px; text-align: left; valign: top;"> <div><article class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&:has([data-writing-block])>*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="request-67b38759-ed90-8012-aaf1-b2031cddfe43-10" data-testid="conversation-turn-193" data-scroll-anchor="true" data-turn="assistant" id="isPasted"><div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"><div class="[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"><div class="flex max-w-full flex-col grow"><div data-message-author-role="assistant" data-message-id="77710f14-00e5-4ed9-ab77-e9d1317f175a" dir="auto" class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&]:mt-1" data-message-model-slug="gpt-5"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[1px]"><div class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"><div class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling" id="isPasted"><p class="default" id="isPasted" style="margin: 0;"><span style="font-style: normal; text-decoration: none; vertical-align: baseline;"><strong><span style="font-size: 14px; color: rgb(60, 72, 88);">🛒 Amazon-Versand: </span></strong></span><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);">Der Mindestbestellwert für Gratisversand steigt auf 49 Euro. Ein deutlicher Hebel für die Profitabilität. <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng5mmEDQrvTWWa3fVbY5XP9/lp-m1GmdQHjH" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="17" templating="n">Weiterlesen</a></span></p><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><br></span></p><p class="default" id="isPasted" style="margin: 0;"><span style="font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><strong>🤝 Retail-Kooperation: </strong></span><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);">Decathlon und MediaMarktSaturn testen die Verzahnung von Sport und Technik unter einem Dach. <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng7flkijqUhyYwNTfy2sHLf/hicPTsxoNpfk" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="18" templating="n">Weiterlesen</a></span></p><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><br></span></p><p class="default" id="isPasted" style="margin: 0;"><span style="font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><strong>🏪 Migros verkauft Tegut: </strong></span><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);">Die Schweizer Genossenschaft Migros Zürich wird sich aus dem deutschen Markt zurückziehen. Edeka übernimmt unter anderem die automatisierten teo-Stores. <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng9YlHE2p3wQbIhHqKXf1IB/2HpBN6A48X41" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="19" templating="n">Weiterlesen</a></span></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><br></span></p><span id="isPasted" style="font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><strong>🤖 KI-Shopping: </strong></span><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);">Amazon gewinnt gegen Perplexity, der Kampf um die Vorherrschaft bei KI-gestützten Einkaufserlebnissen verschärft sich. <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfsaHtOUSLCSBE54ARtZ5Vb/TAp2igHw-HjU" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="20" templating="n">Weiterlesen</a></span></div></div></div></div></div></div></div></article></div> </td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r10-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c nl2go-default-textstyle" align="left" style="color: #000; 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