Email: adidas: ein Blick hinter die Kulissen des Giganten

Subject:
adidas: ein Blick hinter die Kulissen des Giganten
Received:
3/10/2026, 12:59:38 PM
From:
"Verena Schlüpmann | K5" <news@k5.de>
To:
jam.queen.25@fwdnl.com
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width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r17-i" style="padding-left: 22px; padding-right: 22px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;!--[if !mso]&gt;&lt;!-- --&gt;&lt;tr&gt;&lt;td class="r18-c" align="center"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="305" class="r19-o mobshow" style="border: none; border-collapse: separate; border-radius: 8px; display: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; width: 0;"&gt;&lt;tr&gt;&lt;td class="r20-i mobshow resp-table magic-resp" style="border-radius: 8px; font-size: 0px; line-height: 0px;"&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsE8LH3iRwmZXw3PMLnDXv/xelYYhelJVpv" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="1" templating="n"&gt; &lt;img src="https://60wet.img.sp1-brevo.net/im/sh/07hHTstJAL5v.jpeg?u=WtVElij8PJZGcrw3Rcc0F7twtKJoTrnf" width="305" border="0" class="mobshow resp-table no-show-for-you" style="border: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; display: block; width: 100%; border-radius: 8px;" sib_img_id="1"&gt;&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;!--&lt;![endif]--&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r21-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="left" valign="top" class="r22-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left; word-wrap: break-word;"&gt; &lt;div&gt;&lt;article class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="request-68da7505-ae28-832a-ae0d-defb938ded7f-1" data-testid="conversation-turn-126" data-scroll-anchor="true" data-turn="assistant" id="isPasted"&gt;&lt;div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"&gt;&lt;div class="[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"&gt;&lt;div class="flex max-w-full flex-col grow"&gt;&lt;div data-message-author-role="assistant" data-message-id="9fc1f5bc-f24f-44c8-b221-1b16534ee255" dir="auto" class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1" data-message-model-slug="gpt-5"&gt;&lt;div class="flex w-full flex-col gap-1 empty:hidden first:pt-[1px]"&gt;&lt;div class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"&gt;&lt;p class="default" id="isPasted" style="margin: 0;"&gt;&lt;span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);"&gt;Der große D2C-Traum vieler Marken: volle Kontrolle über KundInnen, Daten und Margen. Doch im globalen Maßstab zeigt sich, dass diese Strategie allein nicht trägt.&lt;/span&gt;&lt;/p&gt;&lt;p class="default" style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p class="default" style="margin: 0;"&gt;&lt;span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"&gt;Bei &lt;strong&gt;adidas&lt;/strong&gt; wird Digitalstrategie deshalb als System gedacht. &lt;strong&gt;Tobias Seemann, CDO &lt;/strong&gt;bei&lt;strong&gt; adidas, &lt;/strong&gt;verbindet Direct-to-Consumer, Wholesale und digitale Plattformen zu einem Connected Ecosystem, in dem alle Touchpoints zusammenspielen. Über 300 Millionen Member im adiClub liefern dabei die Datenbasis für Personalisierung und die nächste relevante Interaktion entlang der Customer Journey. &lt;/span&gt;&lt;span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"&gt;Die eigentliche Veränderung liegt nicht im Kanal, sondern in der Logik dahinter: Wachstum entsteht, wenn Marke, Handel und digitale Infrastruktur zusammenarbeiten.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/article&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r6-c" align="center"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="214" class="r23-o" style="table-layout: fixed; width: 214px;"&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td height="18" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"&gt;  &lt;!--[if mso]&gt; &lt;v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsEafzG8qIsUiC7EkAlxFz/SAHuF_Qx5wXP" style="v-text-anchor:middle; height: 37px; width: 213px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="1" sib_link_id="2" templating="n"&gt; &lt;w:anchorlock&gt; &lt;/w:anchorlock&gt; &lt;v:textbox inset="0,0,0,0"&gt; &lt;div style="display:none;"&gt; &lt;center class="default-button"&gt;&lt;span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;"&gt;&lt;span style="font-size: 14px;"&gt;Jetzt anhören&lt;/span&gt;&lt;/span&gt;&lt;/center&gt; &lt;/div&gt; &lt;/v:textbox&gt; &lt;/v:roundrect&gt; &lt;![endif]--&gt;  &lt;!--[if !mso]&gt;&lt;!-- --&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsEafzG8qIsUiC7EkAlxFz/SAHuF_Qx5wXP" class="r25-r default-button" target="_blank" data-btn="1" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 18px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 204px;" sib_link_id="2" templating="n"&gt; &lt;span style="color: #ffffff; font-family: Arial,Helvetica,sans-serif; font-size: 16px;"&gt;&lt;span style="font-size: 14px;"&gt;Jetzt anhören&lt;/span&gt;&lt;/span&gt;&lt;/a&gt; &lt;!--&lt;![endif]--&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;th width="41.67%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r26-i" style="padding-left: 22px; padding-right: 22px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r27-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; valign: top;"&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsF30hSZEeyPsSB47zkgy3/e4-kdW6aJxpR" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="3" templating="n"&gt; &lt;img src="https://60wet.img.sp1-brevo.net/im/sh/07hHTstJAL5v.jpeg?u=WtVElij8PJZGcrw3Rcc0F7twtKJoTrnf" width="206" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="1"&gt;&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r15-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r16-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 10px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="41.67%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r17-i" style="padding-left: 22px; padding-right: 22px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r28-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; valign: top;"&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsFVLPezd14L2iEtVojQg7/keWpThhEZ1EZ" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="4" templating="n"&gt; &lt;img src="https://60wet.img.sp1-brevo.net/im/sh/Ttx65U6avDCX.png?u=WtVElij8PJZGdKGle30ML34Cx9hdSbVj" width="206" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="2"&gt;&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;th width="58.33%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r26-i" style="padding-left: 22px; padding-right: 22px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r21-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="left" valign="top" class="r22-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"&gt; &lt;div&gt;&lt;p class="default" id="isPasted" style="margin: 0;"&gt;&lt;span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);"&gt;China wird im Westen häufig als geopolitisches Risiko beschrieben. Doch wer nur auf Konflikte und Handelsbarrieren schaut, übersieht, wie systematisch wirtschaftliche Entwicklung dort organisiert wird.&lt;/span&gt;&lt;/p&gt;&lt;p class="default" style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p class="default" style="margin: 0;"&gt;&lt;span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"&gt;Der China-Experte &amp; Podcast-Host&lt;/span&gt;&lt;span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"&gt;&lt;strong&gt; Kaiser Kuo&lt;/strong&gt; erklärt in der ersten K5 Commerce Cast China-Spezialfolge, warum im Zentrum eine technokratische Staatslogik steht, in der Politik, Industrie und Technologiecluster eng zusammenarbeiten. Innovationszentren wie Shenzhen oder Hangzhou entstehen nicht zufällig, sondern durch gezielte Koordination, langfristige Planung und massive Bündelung von Ressourcen. Fünfjahrespläne fungieren dabei als strategische Orientierung für Unternehmen, Investoren und ganze Industrien. &lt;/span&gt;&lt;span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"&gt;Die &lt;strong&gt;entscheidende Frage für Europa&lt;/strong&gt; lautet deshalb nicht nur, wie man mit China konkurriert, sondern ob westliche Systeme noch in der Lage sind, &lt;strong&gt;ähnlich konsequent&lt;/strong&gt; große Zukunftsprojekte umzusetzen.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r6-c" align="center"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="214" class="r23-o" style="table-layout: fixed; width: 214px;"&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td height="16" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"&gt;  &lt;!--[if mso]&gt; &lt;v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsFxg7rQ1NAGCyIitdiAOB/sgP4fDkdXlLb" style="v-text-anchor:middle; height: 35px; width: 213px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="2" sib_link_id="5" templating="n"&gt; &lt;w:anchorlock&gt; &lt;/w:anchorlock&gt; &lt;v:textbox inset="0,0,0,0"&gt; &lt;div style="display:none;"&gt; &lt;center class="default-button"&gt;&lt;span&gt;Jetzt reinhören&lt;/span&gt;&lt;/center&gt; &lt;/div&gt; &lt;/v:textbox&gt; &lt;/v:roundrect&gt; &lt;![endif]--&gt;  &lt;!--[if !mso]&gt;&lt;!-- --&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsFxg7rQ1NAGCyIitdiAOB/sgP4fDkdXlLb" class="r25-r default-button" target="_blank" data-btn="2" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 16px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 204px;" sib_link_id="5" templating="n"&gt; &lt;span&gt;Jetzt reinhören&lt;/span&gt;&lt;/a&gt; &lt;!--&lt;![endif]--&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r15-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r16-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 10px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="58.33%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r17-i" style="padding-left: 22px; padding-right: 22px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;!--[if !mso]&gt;&lt;!-- --&gt;&lt;tr&gt;&lt;td class="r18-c" align="center"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="305" class="r19-o mobshow" style="border: none; border-collapse: separate; border-radius: 8px; display: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; width: 0;"&gt;&lt;tr&gt;&lt;td class="r20-i mobshow resp-table magic-resp" style="border-radius: 8px; font-size: 0px; line-height: 0px;"&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsGQ0q3qPjGBNEMYHSgu6F/gLXrvYJjjbH3" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="6" templating="n"&gt; &lt;img src="https://60wet.img.sp1-brevo.net/im/sh/snSY8G4qbMlL.jpg?u=2BpAyz2gMiWncci5QSzvT8G6xHNWaWgYnT" width="305" border="0" class="mobshow resp-table no-show-for-you" style="border: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; display: block; width: 100%; border-radius: 8px;" sib_img_id="10"&gt;&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;!--&lt;![endif]--&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r21-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="left" valign="top" class="r22-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"&gt; &lt;div&gt;&lt;article class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="request-68da7505-ae28-832a-ae0d-defb938ded7f-1" data-testid="conversation-turn-126" data-scroll-anchor="true" data-turn="assistant" id="isPasted"&gt;&lt;div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"&gt;&lt;div class="[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"&gt;&lt;div class="flex max-w-full flex-col grow"&gt;&lt;div data-message-author-role="assistant" data-message-id="9fc1f5bc-f24f-44c8-b221-1b16534ee255" dir="auto" class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1" data-message-model-slug="gpt-5"&gt;&lt;div class="flex w-full flex-col gap-1 empty:hidden first:pt-[1px]"&gt;&lt;div class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"&gt;&lt;p class="default" id="isPasted" style="margin: 0;"&gt;&lt;span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);"&gt;Wir verbringen täglich Stunden im Austausch mit anderen und bleiben trotzdem oft an der Oberfläche.&lt;/span&gt;&lt;/p&gt;&lt;p class="default" style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p class="default" style="margin: 0;"&gt;&lt;span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);"&gt;Smalltalk ersetzt Verbindung, während echte Gespräche selten werden. &lt;/span&gt;&lt;span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"&gt;&lt;strong&gt;Lili Vogelsang, &lt;/strong&gt;Gründerin von &lt;strong&gt;fredie, &lt;/strong&gt;zeigt im Gespräch mit &lt;strong&gt;Verena Lindner&lt;/strong&gt;, warum gute Fragen der Schlüssel zu tieferen Beziehungen sind. Kommunikation wird dabei nicht als Talent verstanden, sondern als Fähigkeit, die trainiert werden kann. Wer bereit ist, selbst einen Schritt auf sein Gegenüber zuzugehen und auch eigene Gedanken zu teilen, schafft Räume für Vertrauen statt für höfliche Distanz. &lt;/span&gt;&lt;span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"&gt;Gerade in einer Zeit, in der viele Menschen trotz permanenter Vernetzung Einsamkeit erleben, wird eine Erkenntnis immer klarer: &lt;strong&gt;Verbindung entsteht nicht durch mehr Kommunikation, sondern durch bessere&lt;/strong&gt;.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/article&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r6-c" align="center"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="214" class="r23-o" style="table-layout: fixed; width: 214px;"&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td height="16" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"&gt;  &lt;!--[if mso]&gt; &lt;v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsGsLYGGo5M6XUQNfHfdoJ/HDL6N6BpF1zK" style="v-text-anchor:middle; height: 35px; width: 213px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="3" sib_link_id="7" templating="n"&gt; &lt;w:anchorlock&gt; &lt;/w:anchorlock&gt; &lt;v:textbox inset="0,0,0,0"&gt; &lt;div style="display:none;"&gt; &lt;center class="default-button"&gt;&lt;span&gt;Zum Podcast&lt;/span&gt;&lt;/center&gt; &lt;/div&gt; &lt;/v:textbox&gt; &lt;/v:roundrect&gt; &lt;![endif]--&gt;  &lt;!--[if !mso]&gt;&lt;!-- --&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsGsLYGGo5M6XUQNfHfdoJ/HDL6N6BpF1zK" class="r25-r default-button" target="_blank" data-btn="3" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 16px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 204px;" sib_link_id="7" templating="n"&gt; &lt;span&gt;Zum Podcast&lt;/span&gt;&lt;/a&gt; &lt;!--&lt;![endif]--&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;th width="41.67%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r26-i" style="padding-left: 22px; padding-right: 22px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r27-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; valign: top;"&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsHKgGShCRS1hkUD36eNWN/0A9G_RKMxyaY" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="8" templating="n"&gt; &lt;img src="https://60wet.img.sp1-brevo.net/im/sh/snSY8G4qbMlL.jpg?u=2BpAyz2gMiWncci5QSzvT8G6xHNWaWgYnT" width="206" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="10"&gt;&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r10-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="100%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="center" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"&gt; &lt;div&gt;&lt;h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"&gt;&lt;span style="color: #666666; font-size: 18px;"&gt;Events der Woche&lt;/span&gt;&lt;/h3&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r29-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; padding-bottom: 15px; padding-top: 15px; valign: top;"&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsHn0yf7anXws0Y2Qvd7ER/ZkqpHU9jt0Wq" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="9" templating="n"&gt; &lt;img src="https://60wet.img.sp1-brevo.net/im/sh/Qp68vvk7gyX4.jpeg?u=WtVElij8PJZGeEwC2tn4WtOj4oTHQ4vr" width="570" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="4"&gt;&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r21-o" style="border-collapse: separate; border-radius: 8px; margin-bottom: 15px; margin-top: 0px; table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="left" valign="top" class="r22-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; border-radius: 8px; text-align: left;"&gt; &lt;div&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-family: Manrope, arial; font-size: 14px;"&gt;&lt;span style="color: rgb(60, 72, 88);"&gt;&lt;strong&gt;Last Call: Das K5 Female Circle Event ist fast ausverkauft&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-family: Manrope, arial; font-size: 14px;"&gt;&lt;span style="color: rgb(60, 72, 88);"&gt;&lt;strong&gt;Übermorgen&lt;/strong&gt; ist es soweit: Das K5 Female Circle Event findet in Berlin statt und wir sind fast sold out. Nur noch &lt;strong&gt;wenige Tickets &lt;/strong&gt;sind verfügbar.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-family: Manrope, arial; font-size: 14px;"&gt;&lt;span style="color: rgb(60, 72, 88);"&gt;Warum Du Dir jetzt unbedingt noch ein Ticket sichern solltest: &lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-family: Manrope, arial; font-size: 14px;"&gt;&lt;span style="color: rgb(60, 72, 88);"&gt;Dich erwartet ein Tag voller ehrlicher Einblicke und inspirierender Gespräche. Auf und neben der Bühne geht es um Leadership, KI, Community, Karrierewege und persönliche Entwicklung. Im Fokus stehen nicht nur Erfolgsgeschichten, sondern auch die Zweifel, Wendepunkte und mutigen Entscheidungen dahinter. Es treffen sich über &lt;/span&gt;&lt;/span&gt;&lt;span style="font-family: Manrope, arial; font-size: 14px;"&gt;&lt;span style="color: rgb(60, 72, 88);"&gt;300 Frauen, die bereit sind, ihre Erfahrungen zu teilen, Fragen zu stellen und echte Verbindungen zu knüpfen. &lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-family: Manrope, arial; font-size: 14px;"&gt;&lt;span style="color: rgb(60, 72, 88);"&gt;Wenn Du dabei sein willst, ist &lt;strong&gt;jetzt&lt;/strong&gt; der Moment für Dein Ticket.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r6-c" align="center"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="285" class="r23-o" style="table-layout: fixed; width: 285px;"&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td height="16" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"&gt;  &lt;!--[if mso]&gt; &lt;v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfsZpYgI1wqMG3p0L44aLnX/RUpwNiuoniht" style="v-text-anchor:middle; height: 35px; width: 284px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="4" sib_link_id="10" templating="n"&gt; &lt;w:anchorlock&gt; &lt;/w:anchorlock&gt; &lt;v:textbox inset="0,0,0,0"&gt; &lt;div style="display:none;"&gt; &lt;center class="default-button"&gt;&lt;span&gt;Jetzt Ticket sichern&lt;/span&gt;&lt;/center&gt; &lt;/div&gt; &lt;/v:textbox&gt; &lt;/v:roundrect&gt; &lt;![endif]--&gt;  &lt;!--[if !mso]&gt;&lt;!-- --&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfsZpYgI1wqMG3p0L44aLnX/RUpwNiuoniht" class="r25-r default-button" target="_blank" data-btn="4" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 16px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 275px;" sib_link_id="10" templating="n"&gt; &lt;span&gt;Jetzt Ticket sichern&lt;/span&gt;&lt;/a&gt; &lt;!--&lt;![endif]--&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r10-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="100%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="center" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"&gt; &lt;div&gt;&lt;h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"&gt;&lt;span style="color: #666666; font-size: 18px;"&gt;News der Woche&lt;/span&gt;&lt;/h3&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r29-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; padding-bottom: 15px; padding-top: 15px; valign: top;"&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfuSp5Bb0W4oIQ8oVQZN5k3/yMZSawxwwFsg" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="11" templating="n"&gt; &lt;img src="https://60wet.img.sp1-brevo.net/im/sh/7k4A30RPtic5.jpeg?u=WtVElij8PJZGehGuFKBQcoYz8dr6Oodv" width="570" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="5"&gt;&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r21-o" style="border-collapse: separate; border-radius: 8px; margin-bottom: 15px; margin-top: 0px; table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="left" valign="top" class="r22-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; border-radius: 8px; text-align: left;"&gt; &lt;div&gt;&lt;p class="default" id="isPasted" style="margin: 0;"&gt;&lt;span style="font-family: Manrope, arial; font-size: 14px;"&gt;&lt;span style="color: rgb(60, 72, 88);"&gt;D&lt;/span&gt;&lt;span style="color: rgb(60, 72, 88);"&gt;er Online-Lebensmittelhandel wird meist aus B2C-Perspektive diskutiert. Doch der größere und strukturell komplexere Markt liegt im Hintergrund: der &lt;strong&gt;B2B-Food-Handel&lt;/strong&gt;.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="default" style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;article tabindex="-1" dir="auto" data-turn-id="request-68da7505-ae28-832a-ae0d-defb938ded7f-1" data-testid="conversation-turn-490" data-scroll-anchor="true" data-turn="assistant" id="isPasted"&gt;&lt;div tabindex="-1"&gt;&lt;div data-message-author-role="assistant" data-message-id="4c7f5c27-8497-4a2c-a5a0-215cc0ec5830" dir="auto" data-message-model-slug="gpt-5-3"&gt;&lt;p class="default" style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Gerade hier entscheidet sich, wie Beschaffung, Vertrieb und Wertschöpfung künftig organisiert werden. Digitale Bestellkanäle gewinnen zwar an Bedeutung, doch sie sind nur ein Teil der Transformation. Wer einen Onlineshop aufsetzt, verändert automatisch Preislogiken, Lagersteuerung, CRM-Prozesse und Systemarchitekturen.&lt;/span&gt;&lt;/p&gt;&lt;p class="default" style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p class="default" style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Der eigentliche Wandel liegt deshalb tiefer. Erfolgreicher B2B-E-Commerce entsteht erst, wenn Außendienst, digitale Kanäle, Datenstrukturen und Organisation zu einem integrierten System zusammenwachsen. Die &lt;strong&gt;B2BEST Kolumne&lt;/strong&gt; zeigt, warum Digitalisierung damit nicht zum Kanalprojekt, sondern zur strukturellen Reform wird.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;/div&gt;&lt;/article&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r6-c" align="center"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="285" class="r23-o" style="table-layout: fixed; width: 285px;"&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td height="16" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"&gt;  &lt;!--[if mso]&gt; &lt;v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfwLobgtz5JGKmScfn49pgZ/T7RWuM4affee" style="v-text-anchor:middle; height: 35px; width: 284px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="5" sib_link_id="12" templating="n"&gt; &lt;w:anchorlock&gt; &lt;/w:anchorlock&gt; &lt;v:textbox inset="0,0,0,0"&gt; &lt;div style="display:none;"&gt; &lt;center class="default-button"&gt;&lt;span&gt;Mehr erfahren&lt;/span&gt;&lt;/center&gt; &lt;/div&gt; &lt;/v:textbox&gt; &lt;/v:roundrect&gt; &lt;![endif]--&gt;  &lt;!--[if !mso]&gt;&lt;!-- --&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfwLobgtz5JGKmScfn49pgZ/T7RWuM4affee" class="r25-r default-button" target="_blank" data-btn="5" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 16px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 275px;" sib_link_id="12" templating="n"&gt; &lt;span&gt;Mehr erfahren&lt;/span&gt;&lt;/a&gt; &lt;!--&lt;![endif]--&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r30-i" style="background-color: #ffffff; padding-bottom: 10px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="100%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="border-collapse: separate; border-radius: 5px; table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="center" valign="top" class="r31-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; background-color: #f3fccf; border-radius: 5px; padding-bottom: 10px; padding-top: 10px; text-align: center;"&gt; &lt;div&gt;&lt;p style="margin: 0;"&gt;&lt;span style="color: #666666; font-size: 18px;"&gt;&lt;strong&gt;E-Commerce Update&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="color: #666666; font-size: 18px;"&gt;&lt;strong&gt;News, Insights und Diskussionen aus der Welt des (digitalen) Handels&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r32-c nl2go-default-textstyle" align="left" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: custom; padding-bottom: 15px; padding-top: 15px; text-align: left; valign: top;"&gt; &lt;div&gt;&lt;article class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="request-67b38759-ed90-8012-aaf1-b2031cddfe43-10" data-testid="conversation-turn-193" data-scroll-anchor="true" data-turn="assistant" id="isPasted"&gt;&lt;div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"&gt;&lt;div class="[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"&gt;&lt;div class="flex max-w-full flex-col grow"&gt;&lt;div data-message-author-role="assistant" data-message-id="77710f14-00e5-4ed9-ab77-e9d1317f175a" dir="auto" class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1" data-message-model-slug="gpt-5"&gt;&lt;div class="flex w-full flex-col gap-1 empty:hidden first:pt-[1px]"&gt;&lt;div class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"&gt;&lt;div class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling" id="isPasted"&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-family: Manrope, arial; font-size: 14px; color: rgb(60, 72, 88);"&gt;🤖 &lt;strong data-start="85" data-end="131"&gt;Google-KI könnte Händler-Traffic gefährden&lt;/strong&gt;&lt;br data-start="131" data-end="134"&gt;Ein neues Google Patent zeigt geplante Landingpages, die unmittelbar in den Suchergebnissen ausgespielt werden. Di&lt;/span&gt;&lt;span style="font-family: Manrope, arial; font-size: 14px; color: rgb(60, 72, 88);"&gt;ese neuen KI-generierte Shop-Seiten könnten den Traffic klassischer Onlineshops reduzieren. &lt;br data-start="337" data-end="340"&gt;&lt;a data-start="340" data-end="452" rel="noopener" target="_new" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfyEo8CCxeXiN8mQq9YwZd5/vcdyoSx7ptzB" style="text-decoration: underline; color: rgb(60, 72, 88);" sib_link_id="13" templating="n"&gt;Weiterlesen…&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="color: rgb(60, 72, 88);"&gt;&lt;br&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-family: Manrope, arial; font-size: 14px; color: rgb(60, 72, 88);"&gt;🛒 &lt;strong data-start="462" data-end="512"&gt;JD muss neuen Chef für MediaMarktSaturn suchen&lt;/strong&gt;&lt;br data-start="512" data-end="515"&gt;Nach der Übernahme von Ceconomy steht JD.com vor der nächsten Herausforderung: Für MediaMarktSaturn wird nun bereits zum zweiten mal eine neue Führung gesucht.&lt;br data-start="689" data-end="692"&gt;&lt;a data-start="692" data-end="802" rel="noopener" target="_new" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng07nehVwDmAPV6F0W3jJZb/BMyfcwVLwHws" style="text-decoration: underline; color: rgb(60, 72, 88);" sib_link_id="14" templating="n"&gt;Weiterlesen…&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-family: Manrope, arial; font-size: 14px; color: rgb(60, 72, 88);"&gt;📦 &lt;strong data-start="812" data-end="866"&gt;dm testet neue 2D-Codes statt klassischer Barcodes&lt;/strong&gt;&lt;br data-start="866" data-end="869"&gt;dm arbeitet an der Einführung von 2D-Codes. Die neuen Codes sollen mehr Produktinformationen enthalten und Prozesse entlang der Lieferkette verbessern.&lt;br data-start="1038" data-end="1041"&gt;&lt;a data-start="1041" data-end="1114" rel="noopener" target="_new" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng20nBCoun0cRrQ3AsYW3W7/zV4oQc8w7eIr" style="color: #092aff; text-decoration: underline;" sib_link_id="15" templating="n"&gt;Weiterlesen…&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/article&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r10-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="100%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r12-c nl2go-default-textstyle" align="left" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left; valign: top;"&gt; &lt;div&gt;&lt;p style="margin: 0; color: #3c4858; font-family: &#39;Roboto&#39;,&#39;Arial&#39;,Helvetica,sans-serif; font-size: 14px;"&gt;&lt;span style="background-color: transparent; color: #666666; font-family: manrope, arial;"&gt;Eure Verena &amp; das K5 Team&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r33-i" style="background-color: #f5f5f5; padding-bottom: 20px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="50%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 5px; padding-right: 5px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r34-c nl2go-default-textstyle" align="left" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; padding-left: 20px; padding-right: 20px; text-align: left; valign: top;"&gt; &lt;div&gt;&lt;p style="margin: 0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; color: #888888;"&gt;&lt;span&gt;K5 GmbH&lt;/span&gt;&lt;br&gt;&lt;span&gt;&lt;span&gt;Winzererstr. 47 D&lt;/span&gt;&lt;br&gt;&lt;span&gt;80797 München&lt;/span&gt;&lt;br&gt;&lt;a href="mailto:info@k5-gmbh.com?subject=Newsletter" style="color: #092aff; text-decoration: underline;"&gt;&lt;span style="text-decoration: underline; color: rgb(102, 102, 102);"&gt;info@k5-gmbh.com&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;th width="50%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 5px; padding-right: 5px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r35-c" align="right"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="290" align="right" class="r2-o" style="table-layout: fixed; width: 290px;"&gt;&lt;tr&gt;&lt;td valign="top"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r35-c" align="right" style="display: inline-block;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="290" align="right" class="r2-o" style="table-layout: fixed; width: 290px;"&gt;&lt;tr&gt;&lt;td class="r36-i" style="padding-bottom: 2px; padding-left: 178px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="40" class="r37-c mobshow resp-table" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r38-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r39-i" style="font-size: 0px; line-height: 0px; padding-bottom: 5px; padding-top: 5px;"&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng3tmhi7tMF4UDjrLF3InSd/ImsemcWIwJhr" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="16" templating="n"&gt; &lt;img src="https://60wet.img.sp1-brevo.net/im/sh/QdXz4DODQEXm.png?u=WtVElij8PJZGf9bcRkZmijjFCTEvNYLz" width="32" border="0" style="display: block; width: 100%;" sib_img_id="6"&gt;&lt;/a&gt; &lt;/td&gt; &lt;td class="nl2go-responsive-hide" width="8" style="font-size: 0px; line-height: 1px;"&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;th width="40" class="r37-c mobshow resp-table" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r38-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r39-i" style="font-size: 0px; line-height: 0px; padding-bottom: 5px; padding-top: 5px;"&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng5mmEDQrvTWWa3fVbY5XP9/RRmch5LwVYfx" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="17" templating="n"&gt; &lt;img src="https://60wet.img.sp1-brevo.net/im/sh/YFXsN-baKZFM.png?u=WtVElij8PJZGfbwKeAy8oetVGIckMI43" width="32" border="0" style="display: block; width: 100%;" sib_img_id="7"&gt;&lt;/a&gt; &lt;/td&gt; &lt;td class="nl2go-responsive-hide" width="8" style="font-size: 0px; line-height: 1px;"&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;th width="32" class="r37-c mobshow resp-table" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r40-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r39-i" style="font-size: 0px; line-height: 0px; padding-bottom: 5px; padding-top: 5px;"&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng7flkijqUhyYwNTfy2sHLf/G5d8cZpbvMXp" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="18" templating="n"&gt; &lt;img src="https://60wet.img.sp1-brevo.net/im/sh/-ZRgCgObPRGY.png?u=WtVElij8PJZGg4H2qbMUua3lK80ZL1m7" width="32" border="0" style="display: block; width: 100%;" sib_img_id="8"&gt;&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r41-i" style="background-color: #f5f5f5; padding-top: 10px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="100%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: center;"&gt; &lt;div&gt;&lt;p style="margin: 0; color: #888888; font-family: Arial,Helvetica,sans-serif; font-size: 14px;"&gt;Diese E-Mail wurde an jam.queen.25@fwdnl.com versandt. 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