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<tr><td>Amazon über KI & Temu-Konkurrenz, DocMorris’ Weg zur Health-Plattform, K5 Köpfe und warum der Großhandel Omnichannel neu denken muss.‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­</td></tr></table> <!--[if mso]> <img width="1" height="1" src="https://60wet.r.sp1-brevo.net/mk/op/sh/1t6AVse4sR7ZnCuB3KRI05h1G1Nt11/W9Z3p1nZIsxJ" /> <![endif]-->
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width: 100%;"><tr><td class="r15-i" style="background-color: #ffffff;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="50%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r16-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r17-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; valign: top;"> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsE8LH3iRwmZXw3PMLnDXv/dSNL3-iYyqHh" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="1" templating="n"> <img src="https://60wet.img.sp1-brevo.net/im/sh/LYkvAGfHVe82.jpeg?u=WtVElij8PJZGcrw3Rcc0F7twtKJoTrnf" width="270" border="0" style="display: block; width: 100%; 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padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r19-o" style="table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r20-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1.2; text-align: left;"> <div><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;"><strong>Amazon </strong>bleibt Wachstumstreiber im globalen E-Commerce, doch neue Player wie Temu oder Shein fordern den Riesen heraus. Auf der K5 2025 sprachen <strong>Jochen Krisch</strong> und <strong>Markus Schöberl,</strong> Director Seller Services bei Amazon, über aktuelle Entwicklungen, Strategien und die kulturelle DNA des „größten Startups der Welt“.</span></p><p style="margin: 0;"> </p><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;">Du erfährst:</span><br><span style="color: #3c4858; font-size: 14px;">🛒 Wie Amazon das <strong>Preissegment</strong> & die <strong>Konkurrenz aus China</strong> adressiert</span><br><span style="color: #3c4858; font-size: 14px;">🤖 Welche Rolle <strong>KI-Innovationen </strong>wie Buy4Me für die Customer Journey spielen</span><br><span style="color: #3c4858; font-size: 14px;">⚡ Wie Amazon <strong>organisatorisch flexibel</strong> bleibt, um neue Marktimpulse aufzugreifen</span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><!--[if !mso]><!-- --><tr><td class="r21-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="189" class="r22-o" style="border: none; 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font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 18px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 179px;" sib_link_id="3" templating="n"> <span style="color: #ffffff; font-family: Arial,Helvetica,sans-serif; font-size: 16px;">Jetzt reinhören</span></a> <!--<![endif]--> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><!--<![endif]--></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r10-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"> <div><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-family: Manrope, arial; font-size: 18px;">E-Health im Aufbruch:</span></h3><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-family: Manrope, arial; font-size: 18px;">Dorit Posdorf über Führung, Digitalisierung & DocMorris</span></h3></div> </td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r15-i" style="background-color: #ffffff;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="50%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r16-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><!--[if !mso]><!-- --><tr><td class="r21-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="270" class="r25-o mobshow" style="border: none; border-collapse: separate; border-radius: 8px; display: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; width: 0;"><tr><td class="r26-i mobshow resp-table magic-resp" style="border-radius: 8px; font-size: 0px; line-height: 0px;"> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsFVLPezd14L2iEtVojQg7/MOm5bgyLNXxc" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="4" templating="n"> <img src="https://60wet.img.sp1-brevo.net/im/sh/DKpHwznncRxX.jpeg?u=WtVElij8PJZGdKGle30ML34Cx9hdSbVj" width="270" border="0" class="mobshow resp-table no-show-for-you" style="border: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; display: block; width: 100%; border-radius: 8px;" sib_img_id="2"></a> </td> </tr></table></td> </tr><!--<![endif]--><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r19-o" style="table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r20-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1.2; text-align: left;"> <div><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;">Von der Online-Apotheke zur „Health in one click“-Plattform: <strong>DocMorris</strong> steht mitten in der <strong>Transformation</strong>. In dieser ChefTreff-Folge spricht <strong>Dorit Posdorf</strong>, CMO von DocMorris, mit Sven Rittau über die <strong>Chancen des E-Rezepts</strong>, die <strong>Herausforderungen im regulierten Gesundheitsmarkt</strong> und die Frage, wie <strong>Führung in Zeiten von Unsicherheit</strong> gelingt.</span></p><p style="margin: 0;"> </p><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;">Du hörst:</span><br><span style="color: #3c4858; font-size: 14px;">🩺 Warum das E-Rezept ein echter Gamechanger für den Apothekenmarkt ist</span><br><span style="color: #3c4858; font-size: 14px;">💻 Wie DocMorris zur digitalen Gesundheitsplattform wird</span><br><span style="color: #3c4858; font-size: 14px;">🙎🏻♀️ Welche Führungsprinzipien Dorit in disruptiven Zeiten stark machen</span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr></table></td> </tr></table></th> <th width="50%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r18-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; valign: top;"> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsFxg7rQ1NAGCyIitdiAOB/LpKBfPmoYvHj" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="5" templating="n"> <img src="https://60wet.img.sp1-brevo.net/im/sh/DKpHwznncRxX.jpeg?u=WtVElij8PJZGdKGle30ML34Cx9hdSbVj" width="270" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="2"></a> </td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="216" class="r27-o" style="table-layout: fixed; width: 216px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="18" align="center" valign="top" class="r28-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsGQ0q3qPjGBNEMYHSgu6F/GPv9EUZL7KHN" style="v-text-anchor:middle; height: 37px; width: 215px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="3" sib_link_id="6" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;">Podcast anhören</span></center> </div> </v:textbox> </v:roundrect> <![endif]--> <!--[if !mso]><!-- --> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsGQ0q3qPjGBNEMYHSgu6F/GPv9EUZL7KHN" class="r24-r default-button" target="_blank" data-btn="3" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 18px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 206px;" sib_link_id="6" templating="n"> <span style="color: #ffffff; font-family: Arial,Helvetica,sans-serif; font-size: 16px;">Podcast anhören</span></a> <!--<![endif]--> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r10-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"> <div><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-family: Manrope, arial; font-size: 18px;">Das sind die K5 Köpfe aus AI & D2C </span></h3></div> </td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r15-i" style="background-color: #ffffff;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r17-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; valign: top;"> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsGsLYGGo5M6XUQNfHfdoJ/BCer8Xg160hb" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="7" templating="n"> <img src="https://60wet.img.sp1-brevo.net/im/sh/vcAtlb1Ab6_d.jpg?u=WtVElij8PJZGdmbTqTOiQyET0z5SRLDn" width="570" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="3"></a> </td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r10-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r19-o" style="table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r20-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1.2; text-align: left;"> <div><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;">Mit unseren<strong> K5 Köpfen </strong>stellen wir im aktuellen <strong>K5 MGZN </strong>Frauen vor, die den digitalen Handel prägen und neue Maßstäbe setzen. Heute im Fokus: <strong>starke Stimmen aus der KI-Welt</strong> und<strong> inspirierende D2C-Gründerinnen</strong>.</span></p><p style="margin: 0;"> </p><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;"><strong>💡 Die K5 AI-Köpfe</strong></span><br><span style="color: #3c4858; font-size: 14px;"><strong>Elisabeth L’Orange </strong>(Deloitte), <strong>Mina Saidze</strong> (Inclusive Tech / Axel Springer) und <strong>Alexandra Wudel </strong>(FemAI) eint die Mission,<strong> Künstliche Intelligenz verantwortungsvoll zu gestalten</strong>.</span></p><p style="margin: 0;"> </p><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;">Während Elisabeth für mehr Vielfalt in Trainingsdaten und einen ethischen Einsatz von KI plädiert, setzt Mina sich mit Inclusive Tech für faire, diverse Technologien ein. Alexandra wiederum entwickelt Standards, Frameworks und Zertifizierungen, die Unternehmen helfen, KI glaubwürdig und inklusiv einzusetzen.</span></p><p style="margin: 0;"> </p><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;"><strong>🌟 Die K5 D2C-Köpfe</strong></span><br><span style="color: #3c4858; font-size: 14px;"><strong>Kübra Deniz</strong> (Gloria Skincare), <strong>Mareike Hefele</strong> (nkm Naturkosmetik München) sowie<strong> Ulrike Heintz & Larissa Walter </strong>(ZOÉ LU) zeigen, wie mutige Gründerinnen <strong>Marken mit Haltung</strong> und<strong> Nähe zur Community</strong> aufbauen. </span></p><p style="margin: 0;"><br><span style="color: #3c4858; font-size: 14px;">Kübra machte aus einer eigenen Produktidee eine Lovebrand mit über 150.000 KundInnen, Mareike etablierte ihr Naturkosmetiklabel mit drei Stores, D2C-Modell und Pfandsystem, und Ulrike & Larissa erfinden mit ihrem modularen Taschensystem die Handtasche neu, nachhaltig, stylish und mit wachstumsstarker Social-Media-Community.</span></p><p style="margin: 0;"> </p><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;">Alle Portraits und viele weitere spannende Köpfe findest Du im aktuellen K5 MGZN.</span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="399" class="r27-o" style="table-layout: fixed; width: 399px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="18" align="center" valign="top" class="r28-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsHKgGShCRS1hkUD36eNWN/7JT7Zd4Z2v_Z" style="v-text-anchor:middle; height: 37px; width: 398px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="4" sib_link_id="8" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;">MGZN herunterladen</span></center> </div> </v:textbox> </v:roundrect> <![endif]--> <!--[if !mso]><!-- --> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsHKgGShCRS1hkUD36eNWN/7JT7Zd4Z2v_Z" class="r24-r default-button" target="_blank" data-btn="4" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 18px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 389px;" sib_link_id="8" templating="n"> <span style="color: #ffffff; font-family: Arial,Helvetica,sans-serif; font-size: 16px;">MGZN herunterladen</span></a> <!--<![endif]--> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r10-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"> <div><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-family: Manrope, arial; font-size: 18px;">Schwestern, Gründerinnen, Visionärinnen:</span></h3><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-family: Manrope, arial; font-size: 18px;">Ena & Nira Operta über BYENA Beauty</span></h3></div> </td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r15-i" style="background-color: #ffffff;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="50%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r16-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r17-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; valign: top;"> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsHn0yf7anXws0Y2Qvd7ER/GVDJR1WpB6Lk" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="9" templating="n"> <img src="https://60wet.img.sp1-brevo.net/im/sh/hcOk3ZOOtx8a.jpeg?u=WtVElij8PJZGeEwC2tn4WtOj4oTHQ4vr" width="270" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="4"></a> </td> </tr><tr><td class="r18-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="189" class="" style="table-layout: fixed; width: 189px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="18" align="center" valign="top" class=" nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfsZpYgI1wqMG3p0L44aLnX/ZnNcc8ciDzPo" style="v-text-anchor:middle; height: 37px; width: 188px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="5" sib_link_id="10" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;">Interview lesen</span></center> </div> </v:textbox> </v:roundrect> <![endif]--> <!--[if !mso]><!-- --> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfsZpYgI1wqMG3p0L44aLnX/ZnNcc8ciDzPo" class=" default-button" target="_blank" data-btn="5" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 18px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 179px;" sib_link_id="10" templating="n"> <span style="color: #ffffff; font-family: Arial,Helvetica,sans-serif; font-size: 16px;">Interview lesen</span></a> <!--<![endif]--> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr></table></td> </tr></table></th> <th width="50%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r19-o" style="table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r20-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1.2; text-align: left;"> <div><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;">Mit <strong>BYENA Beauty</strong> haben <strong>Ena und Nira Operta </strong>eine Nische erobert: vegane, zertifizierte High-Performance-Kosmetik, die Transparenz und Qualität in den Mittelpunkt stellt.</span></p><p style="margin: 0;"> </p><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;">Im <strong>exklusiven Interview </strong>sprechen die beiden über den <strong>Mut zur Gründung</strong> mitten in der Pandemie, warum <strong>Durchhaltevermögen</strong> ihr stärkster Wettbewerbsvorteil war und wie sie ohne InvestorInnen, aber mit <strong>klarer Vision</strong> eine Marke aufgebaut haben, die heute <strong>Community-First</strong> lebt. Erfahre, welche <strong>Learnings </strong>die Gründer-Schwestern allen mitgeben, die selbst starten wollen.</span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><!--[if !mso]><!-- --><tr><td class="r21-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="189" class="r22-o" style="border: none; display: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; width: 0;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="18" align="center" valign="top" class="r23-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfuSp5Bb0W4oIQ8oVQZN5k3/_1xgrDvcO2TI" style="v-text-anchor:middle; height: 37px; width: 188px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="6" sib_link_id="11" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;">Interview lesen</span></center> </div> </v:textbox> </v:roundrect> <![endif]--> <!--[if !mso]><!-- --> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfuSp5Bb0W4oIQ8oVQZN5k3/_1xgrDvcO2TI" class="r24-r default-button" target="_blank" data-btn="6" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 18px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 179px;" sib_link_id="11" templating="n"> <span style="color: #ffffff; font-family: Arial,Helvetica,sans-serif; font-size: 16px;">Interview lesen</span></a> <!--<![endif]--> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><!--<![endif]--></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r10-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"> <div><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-family: Manrope, arial; font-size: 18px;">E-Commerce im Großhandel:</span></h3><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-family: Manrope, arial; font-size: 18px;">Warum der Shop allein nicht reicht</span></h3></div> </td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r15-i" style="background-color: #ffffff;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="50%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r16-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><!--[if !mso]><!-- --><tr><td class="r21-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="270" class="r29-o mobshow" style="border: none; border-collapse: separate; border-radius: 8px; display: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; width: 0;"><tr><td class="r26-i mobshow resp-table magic-resp" style="border-radius: 8px; font-size: 0px; line-height: 0px;"> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfwLobgtz5JGKmScfn49pgZ/HTXVM5okRauT" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="12" templating="n"> <img src="https://60wet.img.sp1-brevo.net/im/sh/gvEURJuJqtAD.jpg?u=WtVElij8PJZGehGuFKBQcoYz8dr6Oodv" width="270" border="0" class="mobshow resp-table no-show-for-you" style="border: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; display: block; width: 100%; border-radius: 8px;" sib_img_id="5"></a> </td> </tr></table></td> </tr><!--<![endif]--><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r19-o" style="table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r20-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1.2; text-align: left;"> <div><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;">Viele <strong>Großhändler </strong>glauben, mit einem Onlineshop sei der Schritt in den E-Commerce getan. Doch die Realität zeigt: <strong>Ohne Integration bleibt der Shop ein Fremdkörper</strong> mit Bruchstellen zwischen Außendienst, Markt und Onlinekanal.</span></p><p style="margin: 0;"> </p><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;">Im aktuellen<strong> B2BEST-Radar </strong>des<strong> ECC KÖLN</strong> erklärt <strong>Mailin Schmelter</strong>, warum Omnichannel der wahre Gamechanger ist, welche Rolle Datenqualität für den Einsatz von KI spielt und weshalb der Außendienst nicht gegen, sondern mit dem Digitalgeschäft denken muss.</span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr></table></td> </tr></table></th> <th width="50%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r18-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; valign: top;"> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfyEo8CCxeXiN8mQq9YwZd5/N1RqIk0ZsRZr" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="13" templating="n"> <img src="https://60wet.img.sp1-brevo.net/im/sh/gvEURJuJqtAD.jpg?u=WtVElij8PJZGehGuFKBQcoYz8dr6Oodv" width="270" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="5"></a> </td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="216" class="r27-o" style="table-layout: fixed; width: 216px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="18" align="center" valign="top" class="r28-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng07nehVwDmAPV6F0W3jJZb/ffaRVV_a_iyj" style="v-text-anchor:middle; height: 37px; width: 215px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="7" sib_link_id="14" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;">Kolumne lesen</span></center> </div> </v:textbox> </v:roundrect> <![endif]--> <!--[if !mso]><!-- --> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng07nehVwDmAPV6F0W3jJZb/ffaRVV_a_iyj" class="r24-r default-button" target="_blank" data-btn="7" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 18px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 206px;" sib_link_id="14" templating="n"> <span style="color: #ffffff; font-family: Arial,Helvetica,sans-serif; font-size: 16px;">Kolumne lesen</span></a> <!--<![endif]--> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r30-i" style="background-color: #ffffff; padding-bottom: 10px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="border-collapse: separate; border-radius: 5px; table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r31-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; background-color: #f3fccf; border-radius: 5px; padding-bottom: 10px; padding-top: 10px; text-align: center;"> <div><p style="margin: 0;"><span style="color: #666666; font-size: 18px;"><strong>E-Commerce Update</strong></span></p><p style="margin: 0;"><span style="color: #666666; font-size: 18px;"><strong>News, Insights und Diskussionen aus der Welt des (digitalen) Handels</strong></span></p></div> </td> </tr></table></td> </tr><tr><td class="r32-c nl2go-default-textstyle" align="left" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: custom; padding-bottom: 15px; padding-top: 15px; text-align: left; valign: top;"> <div><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;"><strong>⚖️ BEVH warnt: Einfaches Bezahlen auf Marktplätzen in Gefahr</strong></span><br><span style="color: #3c4858; font-size: 14px;">Der Bundesverband E-Commerce und Versandhandel fordert von der Bundesregierung Nachbesserungen bei der Umsetzung der EU-Verbraucherkreditrichtlinie. Sonst könnten beliebte Zahlmethoden wie Kauf auf Rechnung oder Ratenzahlung auf Marktplätzen eingeschränkt werden.</span></p><p style="margin: 0;"><a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng20nBCoun0cRrQ3AsYW3W7/CxMbwHnVKH1M" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="15" templating="n"><span style="color: #3c4858; font-size: 14px;">Weiterlesen...</span></a><br> </p><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;"><strong>🇮🇹 Kaufland Marktplatz startet in Italien</strong></span><br><span style="color: #3c4858; font-size: 14px;">Der Kaufland Marktplatz ist nun auch in Italien live. KundInnen können aus rund fünf Millionen Artikeln in über 6.400 Kategorien wählen. Insgesamt sind europaweit bereits 13.000 HändlerInnen aktiv, knapp 3.000 davon starten direkt auf Kaufland Italien.</span></p><p style="margin: 0;"><a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng3tmhi7tMF4UDjrLF3InSd/oBsCKaxh40an" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="16" templating="n"><span style="color: #3c4858; font-size: 14px;">Weiterlesen...</span></a></p><p style="margin: 0;"><br><span style="color: #3c4858; font-size: 14px;"><strong>🛒 JD legt Übernahmeunterlagen für MediaMarktSaturn vor</strong></span><br><span style="color: #3c4858; font-size: 14px;">JD hat offiziell die Angebotsunterlagen für die geplante Übernahme von MediaMarktSaturn veröffentlicht. Damit kommt der Einstieg des chinesischen Handelsriesen in den europäischen Elektronikmarkt einen wichtigen Schritt voran.</span><br><a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng5mmEDQrvTWWa3fVbY5XP9/wyNsKl14PI-d" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="17" templating="n"><span style="color: #3c4858; font-size: 14px;">Weiterlesen…</span></a><br> </p><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;"><strong>📉 Gründungsflaute schwächt Deutschlands Innovationskraft</strong></span><br><span style="color: #3c4858; font-size: 14px;">Laut Handelsblatt nimmt die Zahl der Unternehmensgründungen in Deutschland weiter ab. ExpertInnen warnen: Weniger Startups bedeuten weniger Dynamik und gefährden langfristig die Wettbewerbsfähigkeit des Standorts.</span><br><a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng7flkijqUhyYwNTfy2sHLf/v6HIl9Hd1SJ3" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="18" templating="n"><span style="color: #3c4858; font-size: 14px;">Weiterlesen…</span></a><br> </p><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;"><strong>👟 Nike dreht „Just do it“ um: Gen Z muss erst überzeugt werden</strong></span><br><span style="color: #3c4858; font-size: 14px;">Nike stellt seine Kultparole nach fast 40 Jahren auf den Kopf: Ab jetzt heißt sie "Why Do It". Hintergrund: Die Gen Z erwartet von Marken mehr als Slogans und hinterfragt mehr. Sie will echte Werte und Authentizität sehen.</span><br><a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng9YlHE2p3wQbIhHqKXf1IB/hOfQ8jzmHPSb" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="19" templating="n"><span style="color: #3c4858; font-size: 14px;">Weiterlesen…</span></a></p></div> </td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r10-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; 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