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padding-top: 38px;"> <table cellpadding="0" border="0" cellspacing="0" style=" mso-hide: all; display: none;"><tr><td>Insights von FALKE & Playmais, Networking beim K5 MEETup Köln & Zukunft des Creator Commerce.‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­</td></tr></table> <!--[if mso]> <img width="1" height="1" src="https://60wet.r.sp1-brevo.net/mk/op/sh/1t6AVse4sR7ZnCuB3KRI05h1G1Nt11/kTfsdKUzMoox" /> <![endif]--> <!--[if !mso]> <!----> <img style="display:none" src="https://60wet.r.sp1-brevo.net/mk/op/sh/1t6AVse4sR7ZnCuB3KRI05h1G1Nt11/kTfsdKUzMoox" /> <!-- <![endif]--> <table cellspacing="0" cellpadding="0" border="0" role="presentation" class="nl2go-body-table" width="100%" style="background-color: #f5f5f5; 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text-decoration: underline;"><span style="color: #666666; font-family: Arial,Helvetica,sans-serif; font-size: 13px;"><u>Online-Version anzeigen</u></span></a></p></div> </td> </tr></table></th> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r7-i" style="background-color: #ffffff; padding-bottom: 10px; padding-top: 10px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="600" align="center" class="r8-o" style="table-layout: fixed; width: 600px;"><tr><td class="r9-i" style="font-size: 0px; line-height: 0px; padding-bottom: 15px; padding-top: 15px;"> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsDg0YrI3ageNfzZyWoTpr/jTbUEaDYe5Ch" target="_blank" style="color: #092aff; 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width: 100%;"><tr><td align="center" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"> <div><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-family: Manrope, arial; font-size: 18px;">Vom Sauerland in die Welt: </span></h3><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-family: Manrope, arial; font-size: 18px;">Wie FALKE online und international Gas gibt</span></h3></div> </td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r15-i" style="background-color: #ffffff;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="50%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; 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width: 100%;"><tr><td align="left" valign="top" class="r20-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1.2; text-align: left;"> <div><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;">Über 130 Jahre Handwerk und Qualität und trotzdem am Puls der Zeit: Im ChefTreff spricht<strong> Martin Winkler</strong>, CEO von <strong>FALKE</strong>, mit Sven Rittau über den Weg des Traditionsunternehmens in die Online-Welt.</span></p><p style="margin: 0;"> </p><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;">In dieser Folge erfährst Du:</span><br><span style="color: #3c4858; font-size: 14px;">🧦 Wie FALKE den Wandel zum <strong>digitalen Omnichannel-Unternehmen</strong> meistert</span><br><span style="color: #3c4858; font-size: 14px;">🧦 Warum <strong>Qualität & vertikale Produktion</strong> die Marke prägen</span><br><span style="color: #3c4858; font-size: 14px;">🧦 Weshalb <strong>internationale Märkte</strong> entscheidend für Wachstum sind</span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; 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padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"> <div><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-family: Manrope, arial; font-size: 18px;">⏰ Reminder: Das K5 MEETup Köln steht bald an!</span></h3></div> </td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r15-i" style="background-color: #ffffff;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="50%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r16-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><!--[if !mso]><!-- --><tr><td class="r21-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="270" class="r25-o mobshow" style="border: none; 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width: 100%;"><tr><td align="left" valign="top" class="r20-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1.2; text-align: left;"> <div><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;">Am <strong>16. September</strong> – dem Vorabend der DMEXCO – ist es wieder soweit: </span></p><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;">Das <strong>K5 MEETup kommt nach Köln</strong>!</span></p><p style="margin: 0;"><br><span style="color: #3c4858; font-size: 14px;">Dich erwarten echte Connections mit EntscheiderInnen und MacherInnen aus dem digitalen Handel, spannende Insights im <strong>Panel </strong><i><strong>„Paket statt Produkt: Strategien für höhere Warenkörbe“</strong></i><strong> </strong>und Networking mit Drinks & Snacks in einer besonderen Location bei <strong>Limmaland</strong>. </span></p><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;">All powered by Algolia.</span></p><p style="margin: 0;"> </p><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;">Die Tickets sind limitiert, sichere Dir jetzt noch Deinen Platz!</span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr></table></td> </tr></table></th> <th width="50%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; 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word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 18px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 206px;" sib_link_id="6" templating="n"> <span style="color: #ffffff; font-family: Arial,Helvetica,sans-serif; font-size: 16px;">Jetzt Ticket sichern</span></a> <!--<![endif]--> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r10-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"> <div><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-family: Manrope, arial; font-size: 18px;">Nachhaltig wachsen, sichtbar führen: Britta Loick von Playmais</span></h3></div> </td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r15-i" style="background-color: #ffffff;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="50%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r16-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r17-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; valign: top;"> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsGsLYGGo5M6XUQNfHfdoJ/itL5bkg5F-9g" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="7" templating="n"> <img src="https://60wet.img.sp1-brevo.net/im/sh/Uvb17VqYjHNS.png?u=WtVElij8PJZGdmbTqTOiQyET0z5SRLDn" width="270" border="0" style="display: block; width: 100%; 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font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 18px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 179px;" sib_link_id="8" templating="n"> <span style="color: #ffffff; font-family: Arial,Helvetica,sans-serif; font-size: 16px;">Jetzt anhören</span></a> <!--<![endif]--> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr></table></td> </tr></table></th> <th width="50%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r19-o" style="table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r20-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1.2; text-align: left;"> <div><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;">Wie führt man ein<strong> traditionsreiches Familienunternehmen</strong> in die Zukunft und etabliert dabei <strong>nachhaltiges Spielzeug</strong> weltweit?</span></p><p style="margin: 0;"> </p><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;">Verena Schlüpmann spricht mit <strong>Britta Loick</strong>, CEO von<strong> Playmais</strong>, über Innovation im Familienbetrieb, den Mut zur eigenen Stimme und warum Sichtbarkeit für Gründerinnen unverzichtbar ist.</span></p><p style="margin: 0;"> </p><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;">Du erfährst:</span><br><span style="color: #3c4858; font-size: 14px;">🌱 Weshalb <strong>Kreativität, Fehlerkultur & Mut</strong> zu eigenen Wegen echte Erfolgsfaktoren sind</span><br><span style="color: #3c4858; font-size: 14px;">🌱 Wie Playmais Kinder (und Erwachsene!) in ihrer<strong> Selbstwirksamkeit</strong> stärkt</span><br><span style="color: #3c4858; font-size: 14px;">🌱 Warum <strong>Sichtbarkeit & Unterstützung</strong> gerade für Frauen in Führung entscheidend sind</span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><!--[if !mso]><!-- --><tr><td class="r21-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="189" class="r22-o" style="border: none; display: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; width: 0;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; 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padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"> <div><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-family: Manrope, arial; font-size: 18px;">Creator Commerce: Mehr als nur Reichweite</span></h3></div> </td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r15-i" style="background-color: #ffffff;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="50%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r16-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><!--[if !mso]><!-- --><tr><td class="r21-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="270" class="r29-o mobshow" style="border: none; border-collapse: separate; border-radius: 8px; display: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; width: 0;"><tr><td class="r26-i mobshow resp-table magic-resp" style="border-radius: 8px; font-size: 0px; line-height: 0px;"> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfsZpYgI1wqMG3p0L44aLnX/kur7GD4emGGH" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="10" templating="n"> <img src="https://60wet.img.sp1-brevo.net/im/sh/r04dq__mg62B.jpeg?u=WtVElij8PJZGeEwC2tn4WtOj4oTHQ4vr" width="270" border="0" class="mobshow resp-table no-show-for-you" style="border: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; display: block; width: 100%; border-radius: 8px;" sib_img_id="4"></a> </td> </tr></table></td> </tr><!--<![endif]--><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r19-o" style="table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r20-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1.2; text-align: left;"> <div><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;">Ohne Gesichter, Stimmen und Communities geht heute im Handel fast nichts mehr. Doch wie gelingt der<strong> Spagat zwischen Authentizität und Absatzmaschine</strong>?</span></p><p style="margin: 0;"> </p><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;">Auf der K5 2025 zeigten Experten wie Sören Creutzburg, Jakob Neise, Neil Heinisch und Max Wittrock:<strong> Creator Commerce</strong> ist längst kein Buzzword mehr, sondern die nächste <strong>Evolutionsstufe des E-Commerce</strong>. </span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr></table></td> </tr></table></th> <th width="50%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r18-c" align="center" style="border-radius: 8px; 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height: 37px; width: 215px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="6" sib_link_id="12" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;">Mehr lesen</span></center> </div> </v:textbox> </v:roundrect> <![endif]--> <!--[if !mso]><!-- --> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfwLobgtz5JGKmScfn49pgZ/iko04aNWDyfb" class="r24-r default-button" target="_blank" data-btn="6" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 18px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 206px;" sib_link_id="12" templating="n"> <span style="color: #ffffff; font-family: Arial,Helvetica,sans-serif; font-size: 16px;">Mehr lesen</span></a> <!--<![endif]--> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r30-i" style="background-color: #ffffff; padding-bottom: 10px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="border-collapse: separate; border-radius: 5px; table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r31-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; background-color: #f3fccf; border-radius: 5px; padding-bottom: 10px; padding-top: 10px; text-align: center;"> <div><p style="margin: 0;"><span style="color: #666666; font-size: 18px;"><strong>E-Commerce Update</strong></span></p><p style="margin: 0;"><span style="color: #666666; font-size: 18px;"><strong>News, Insights und Diskussionen aus der Welt des (digitalen) Handels</strong></span></p></div> </td> </tr></table></td> </tr><tr><td class="r32-c nl2go-default-textstyle" align="left" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: custom; padding-bottom: 15px; padding-top: 15px; text-align: left; valign: top;"> <div><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;"><strong>📊 Europa-Studie: Kaufkraft leicht rauf, Einzelhandelsanteil runter</strong></span><br><span style="color: #3c4858; font-size: 14px;">Laut GfK steigt die Kaufkraft in Europa zwar leicht (+3 %), doch der Einzelhandelsanteil am Konsum sinkt auf nur noch 32,6 %. In Osteuropa wächst der Umsatz zweistellig, während Deutschland (2,9 %) und Österreich (2,7 %) unter dem Schnitt bleiben.</span><br><a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfyEo8CCxeXiN8mQq9YwZd5/3SZ8lHPvEzny" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="13" templating="n"><span style="color: #3c4858; font-size: 14px;">Weiterlesen…</span></a><br> </p><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;"><strong>📉 NIQ: Konsumklima fällt den dritten Monat in Folge</strong></span><br><span style="color: #3c4858; font-size: 14px;">Sommerflaute beim Vertrauen: VerbraucherInnen blicken pessimistischer auf Preise und Lage. Das drückt die Kauflaune quer durch viele Kategorien.</span><br><a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng07nehVwDmAPV6F0W3jJZb/bPS1PlpsdOMK" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="14" templating="n"><span style="color: #3c4858; font-size: 14px;">Weiterlesen…</span></a></p><p style="margin: 0;"><br><span style="color: #3c4858; font-size: 14px;"><strong>🧴 Sheglam bei dm? WiWo sieht ein heikles Risiko</strong></span><br><span style="color: #3c4858; font-size: 14px;">dm listet ab Oktober die Shein-Beautymarke Sheglam. Laut Bericht könnte das Image, Margen und Regulierung zum Balanceakt machen. Chance ja, aber nicht ohne Stolpersteine.</span><br><a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng20nBCoun0cRrQ3AsYW3W7/YNZ6hQn7CtKR" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="15" templating="n"><span style="color: #3c4858; font-size: 14px;">Weiterlesen…</span></a><br> </p><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;"><strong>🔐 Data Act: Diese Infos müssen Shops bereitstellen</strong></span><br><span style="color: #3c4858; font-size: 14px;">Ab 12. September 2025 gelten neue Pflichten, besonders beim Verkauf vernetzter Produkte/Services: KundInnen müssen über Datenzugang, Ansprechstelle, Formate und Fristen informiert werden, sonst drohen Sanktionen.</span><br><a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng3tmhi7tMF4UDjrLF3InSd/bV_67SfaQhrw" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="16" templating="n"><span style="color: #3c4858; font-size: 14px;">Weiterlesen…</span></a><br> </p><p style="margin: 0;"><span style="color: #3c4858; font-size: 14px;"><strong>📱 Social Commerce in Mode: Viele Käufe brechen ab</strong></span><br><span style="color: #3c4858; font-size: 14px;">Trotz des Hypes um Social Commerce springen viele NutzerInnen kurz vor dem Kauf ab, laut Analyse oft wegen fehlendem Vertrauen und holprigen Prozessen. Für Marken heißt das: simpler Checkout, klare Infos, starke Proofs.</span><br><a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng5mmEDQrvTWWa3fVbY5XP9/exZygFPHjAm7" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="17" templating="n"><span style="color: #3c4858; font-size: 14px;">Weiterlesen…</span></a></p></div> </td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r10-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; 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